BRITANNIA INDUSTRIES LIMITED In 2007‚ Britannia‚ one of the India’s largest biscuit brands held a market share of 38% in terms of value. Indian biscuit industry‚ the third largest producer of the biscuits in the world was highly under-penetrated. This presented numerous growth opportunities to new as well as existing players. Apart from the presence of big players like ITC Foods and Parle‚ the local manufacturers of biscuits and other Indian snacks had been raising concerns for Britannia. Besides competition
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RQ: To what extent can PepsiCo use viral marketing for market entry to launch their new brand of biscuits into the Indian market? INTRODUCTION 1. BACKGROUND OF PEPSICO INDIA PepsiCo re-entered India in 1989 and is headquartered at Gurgaon near New Delhi. Currently‚ PepsiCo India‚ has 19 different product lines that generate an annual revenue of $ 10 billion. The present product portfolio is as follows: Beverages * Iconic refreshment beverages: Pepsi‚ 7UP‚ Nimbooz‚ Mirinda‚ Mountain
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An Analysis of the Decline of the World Market to the Philippine Economy It was but a deafening thunder when the world experienced the Global Economic Crisis. The most depressing about this issue is that most of the first world countries suffered a lot on this including United States of America‚ main parts of Europe and Britain. The recession affected much of every country’s economy. In the Philippines‚ it was declared that the economy is stable‚ though not really‚ is not yet in recession. Some
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The Leading Distributor of Market Research Reports‚ MarketReportsStore.com publishes report on “The Future of the Confectionery Market in Philippines to 2018”. Summary The Future of the Confectionery Market in Philippines to 2018 is the result of Researcher’s extensive market research. The report presents detailed analysis on the Confectionery consumption trends in Philippines‚ historic and forecast Confectionery consumption volumes and values at market and category level‚ brand share and distribution
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Sea biscuit‚ the story of a very unlikely champion racehorse and the three men who worked tirelessly to help him fulfill his hidden potential‚ is an award winning book full of controversy and . An undersized horse who was difficult to train which lead to his trainers losing hope and giving up on him. Three men took the challenge of training this horse which leads to Sea biscuit becoming one of the greatest race horses to ever take part in the sport. The book‚ written by Laura Hildebrand‚ who began
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INTRODUCTION Background of the Study With the Philippines’ worsening economy‚ people are becoming more concerned with their expenditures and are shifting their consumption to cheaper alternatives. Such an alternative for food is instant because these instant noodles are not only tasty and filling‚ but also very cheap. These three qualities have made it very popular among consumers who are tightening their budget. This paper aims to show that the increasing popularity and sales of this instant
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bolster its growth in the highly competitive glucose biscuit category. Tiger is a Glucose biscuit‚ which comes with the added goodness of wheat and milk. Now Tiger Glucose has been fortified with "Iron Zor" with an attempt towards addressing the Iron Deficiency crisis the children of India face. Over the years‚ Tiger has become the mass-market face of Britannia symbolising fun and energy in both urban and rural India‚ and transcending glucose biscuits. IRON ZOR helps make mind sharper and body stronger
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Philippines: No Other Place But Up The Philippines is considered one of the fastest growing economies in Southeast Asia. As of 21st century‚ the country is a member in several international organizations’ including the APEC‚ Association of South East Asian Nations (ASEAN) and World Trade Organization (WTO). In addition the Philippines also have a lot of trading partners and trade agreements. Though‚ the Philippines have suffered negative balance of trade for many years. In January of 2013‚ the
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Country Reports on Local Government Systems: Philippines Philippines _______________________________________________________________________________________________ 1. BRIEF DESCRIPTION OF THE COUNTRY 1.1 Socio-economic profile The Philippines is an archipelago of 7‚100 islands‚ with a land area of 30 million hectares. As of the last census in May 2002‚ the population was 76‚498‚735 with an annual growth rate of 2.36 per cent. Given this population growth rate the country is expected to
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Flag of Philippines There are three fields on the Philippine flag. The white equilateral triangle is on the hoist side‚ a band of blue at the top‚ and a band of red at the bottom. An eight rayed yellow sun at the center of the triangle. A small five pointed star is located at each corner of the triangle. General Emilio Aguinaldo‚ who the first President of the Philippines and a leader in the revolution against Spanish rule for Philippine‚ designed the Philippine flag. He did this while in exile
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