enessBRAND AWARNESS OF MAHINDRA XYLO IN AN AROUND SILIGURI FROM KHOKAN MOTORS SUBMITTED ON PARTIAL FULFILLMENT OF BACHELOR OF BUSINESS ADMINISTRATION PREPARED BY NAME: PRAMIT CHHETRI ROLL NO: 75/BBA/067149 DATE: EXTERNAL GUIDE (ARCHANA DIAZ) SUBMITED TO 05-06-2010 INTERNAL GUIDE (SUVAMAY BHOWMICK) INFORMATION TECHNOLOGY CENTRE UNIVERSITY OF NORTH BENGAL DARJEELING: 734013 DECLARATION I do hereby declare that this project is submitted by me for partial fulfilment of the Bachelor of
Premium Mahindra & Mahindra Limited Brand Brand management
YUM Brands SWOT‚ PESTEL and Porter’s 5 Forces Analyses Antonio Annicchiarico INDEX pag. Index 1 Introduction 2 1. Company Overview 3 2. PESTEL Analysis 4 3. SWOT Analysis 7 4. Porter ’s 5 Forces Analysis 9 5. Value Chain Analysis 12 6. Conclusions 13 7. References 14 INTRODUCTION PESTEL‚ SWOT and Porter’s 5 Forces analyses of Yum Brands (15 October 2013‚ 2957 words) This work analyse Yum Brands‚ one of the major and leading companies
Premium KFC Pizza Hut Fast food
ASSIGNMENT 10.1 – BRAND POSITIONING Tuan Duong TRUNG HIEU BRAND POSITIONING DEFINITION • • • A way to create a distinct impression in consumer’s mind Consumer’s reason to buy your brand A single and constant meaning behind “brand” in consumer’s mind It’s simply is: owning a space (a meaning behind) of the brand name in consumer’s mind that marketers utilize their resources to focus on PROTECTION QUALITY SEXUALLY ATTRACTION HEALTHY HAIR BRAND POSITIONING SETTING UP A WINNING BRAND POSITIONING
Premium Brand Brand management Branding
Building brand identity in competitive markets: a conceptual model Bhimrao M. Ghodeswar School of Management‚ Asian Institute of Technology‚ Klong Luang‚ Pathumthani‚ Thailand Abstract Purpose – The purpose of this conceptual paper is to identify important elements of brand building based on a literature review and case studies of successful brands in India. Design/methodology/approach – This paper is based on a review of the literature and takes a case study approach. The paper suggests the framework
Premium Brand Brand management Branding
this study was to investigate the communication issues that occur with a modern day tourism and hospitality organisation. The research initially indicated that communication skills regarding leadership were greatly affected by the leaders gender. Secondly‚ the communication technique persuasion combined with engaging formal workplace meetings was proven to be greatly beneficial for an organisation. Thirdly‚ communication techniques such as active listening‚ ‘I’ messages and timing was proven to assist
Premium Leadership Communication
Research Paper “Brand recall of car manufacturing companies (in India)” INTRODUCTION While automobiles were introduced to India in the late 1890 ’s‚ the manufacturing industry only took off after independence in 1947. The protectionist economic policies of the government gave rise in the 1950 ’s to the Hindustan Motors Ambassador‚ which is still ubiquitous in the roads and highways of India. Hindustan Motors and a few smaller manufacturers such as Premier Automobiles‚ TATA Motors‚ Bajaj
Premium Advertising Automotive industry Brand
Globalization on Multinational Corporations Written by andrew button Globalisation facilitates electronic business. Multinational corporations are agents of globalisation. At the same time‚ many multinational corporations are also affected by globalisation in ways they may or may not like. This reality stems from the fact that multinational corporations have many subsidiaries‚ some of which benefit from globalisation and others that do not. The effects of globalisation on a multinational corporation
Premium Corporation Globalization
Library Briefing Library of the European Parliament 23/09/2013 Corporate tax avoidance by multinational firms In this briefing: The scale of Member States’ (MS) losses through the increasingly aggressive use of tax-avoidance schemes by multinational companies (MNCs) is difficult to estimate‚ but is considered serious. Press reports have highlighted the low tax paid by well-known‚ very successful companies. The tax reduction methods used by MNCs have been well known for decades. They include transfer
Free Tax Taxation
to achieve ….. Power is the opportunity to build‚ to create‚ to nudge history in a different direction” Discuss the above quotation and its relevance to acquisition and use of the traditional and managerial power bases within organisations POWER IN ORGANISATIONS Richard Nixon wrote‚ “The great leader needs the capacity to achieve.......Power is the opportunity to build‚ to create‚ to nudge history in a different direction”. In order to appreciate the above quotation‚ one must understand
Premium Authority Organization Management
------------------------------------------------- FACULTY OF BUSINESS ------------------------------------------------- Graduate School of Business ------------------------------------------------- ------------------------------------------------- Management & Organisations - 21800 ------------------------------------------------- ------------------------------------------------- Student Name: Arijit Banerjee ------------------------------------------------- -------------------------------------------------
Premium Management