The utilization of Flash Mob and Viral Marketing as a Promotional tool: A Case Study of Mizone Product. By Adlina Nufikha 009201000017 A thesis proposal presented to the Faculty of Communication President University in partial fulfillment of the Qualitative Research Communication Subject Assignment‚ Concentration Public Relations May 2012 CHAPTER I INTRODUCTION 1.1 Background of Study In recent years‚ with the innovation of promotion tools‚ print media and broadcast media that
Premium Marketing Advertising Brand
Viral Marketing with Indie Developers: In-Depth on Crowd Funding Seth T. Rollins June 10‚ 2013 Full Sail University‚ Winter Park‚ FL Committee Members: Susan Gold Rupert Megnot Malyn Brown Abstract This paper looks into the world of Viral Marketing through various methods; such as Word of Mouth‚ Guerilla‚ and Stealth Marketing. With a new fast growing path of marketing known as Crowd Funding developers now have a wide array of functions to help with the creation and marketing of games
Premium Marketing Marketing strategy
Johan Sandström Michael Steiner Internationalization Strategy and Organizational Structure Corporate Strategy Philips case 1 Questions! • What were Philips Interna8onaliza8on strategies over the decades (especially pre-‐ and post-‐1960s)? • Examine it’s development over ‚me • Examine the Interna‚onaliza‚on strategy and organiza‚onal structure • Look
Premium Health care Sociology Patient
This is the task list for MKT350-1301A-01: Marketing Research Practices Task List | Phase 1 - Introduction to Market Research | | | Reading Task: Burns & Bush‚ Chapters 1-3 | | Task Type: Discussion Board Deliverable Length: 2–3 paragraphs Points Possible: 10 Due Date: 1/9/2013 11:59:59 PM CT Reminder: Initial Discussion Board posts due by Wednesday‚ responses due by SundayStudents will be expected to post their first initial discussion board posting by Wednesday of each
Premium Marketing Strategic management Marketing plan
Describe the major trends and forces that are changing the marketing landscape in this age of relationships? Dramatic changes in the marketplace are making companies rethink their marketing strategy‚ as it is becoming more challenging. The forces that are changing the marketing landscape can be described into five major factors: Changing economy: The great recession has caused many consumers to change their spending habits and buying attitude. This created an age of consumer frugality‚ which
Premium Marketing Marketing strategy Customer relationship management
The Bypass Strategy Probably the most difficult and failure-prone of all plans‚ the bypass strategy enables attackers to bypass its chief competitors and diversify into unrelated products or markets. From a military perspective‚ this may work as a temporary flanking strategy‚ but in marketing it runs the risk of diluting the core business and central operating strategy‚ extending resources into areas where the company had no business being. Pepsico diluted its core competency—the production and
Premium Marketing Military strategy Procter & Gamble
Competitive Strategy Asia-Pacific Marketing Federation Certified Professional Marketer Copyright Marketing Institute of Singapore Outline * Introduction * Sustainable competitive advantage (SCA) * Sources of SCA * Strategies for * Market Leaders * Challengers * Followers‚ and * Nichers Introduction * Having a competitive advantage is necessary for a firm to compete in the market * But what is more important is whether
Premium Attack! Attack Space Shuttle Challenger
Here is introducing the launch plan using Philip Cotler’s basic framework of marketing strategy. This will clarify to whom and what value this product provides In accordance with Cotler’s strategic theory‚ there is a need to identify Segmentation / targeting / positioning 1. Segmentation Segmentation shows process of dividing a broad customers or business market. There are methods to include behavioral and psychological factors as the optimal targeting method. In the conventional type‚ the main
Premium Marketing
* FOCUSED OR NICHE STRATEGY WHAT IS FOCUSED OR NICHE STRATEGY? * Focus strategy based on low-cost * Concentrate on a narrow customer segment beating the competition on lower cost * Focus strategy based on differentiation * Offering niche customers a product customized to their needs * Overall objective of both focus strategies is to do a better job of serving a niche target market than competitors * Keys to success * Choose a niche were customers have a distinctive
Premium Marketing Product differentiation Strategic management
ICU: INTRODUCTION TO MARKETING Vladimir V. Bulatov. bbe@voliacable.com We‚ Fr 8:30 LECTURE 12. PRODUCT DEVELOPMENT II. Reading: Ch. 11‚ 12‚ addendum sent onto your e-mails. Three product levels in marketing: 1.Core product: “what the buyer is really buying?” (E.g. Charels Revson [Revlon] recognizes that: “In the factory we make cosmetics; in the store – we sell hope”). Product concept is the idea about benefits‚ not features. 2.Tangible product – a ready-to-use product that has certain
Premium Marketing Strategic management Marketing plan