INTRODUCTION MEM Company‚ Inc.‚ started up in 1883 by Mark Edward Mayer‚ produces an extensive range of colognes and toiletries. Sales had decreased over the year and MEM is now looking into several options to improve growth. After much extensive analysis‚ our team had decided to drop the option of launching Cambridge due to the stiff competition from Shulton’s Blue Stratos which has a $12 million marketing budget with a fresh slogan‚ ’Unleash the Spirit’‚ which we believe will differentiate Blue
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“What I did to Morris Udall”: A Critique Molly Ivins wrote an apologetic piece in 1994 entitled “What I did to Morris Udall.” Ivins was a columnist for the Fort Worth Star-Telegram when this column was published in the editorial pages of The Times. However‚ Ivins did not start at the top; she had to work to earn her spot. Ivins had an opportunity to earn her spot when she was assigned a job to create a political profile on Morris Udall in the New York Times Magazine‚ as other writers were doing
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the submission. Problem definition‚ objective statement‚ analytical rigour and innovative approach have also been taken into account during evaluation. 2. Maximum team size is limited to two members from the same participation group. 3. Entries (Case analysis including Annexures) should not exceed a limit of 1000 words (excluding cover page). This will be taken into consideration during evaluation. 4. Mention the Team No. in the header – eg. “Team No. 136” in the header‚ such that it appears
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Case Study: The Fashion Channel 1. Define the segmentation scenarios considered by Dana Wheeler and discuss the pros and cons of each scenario. In the HBS Fashion Channel case‚ Dana Wheeler considered 3 different market segmentation scenarios. Various market research firms had divided viewers into 4 distinct groups: “Fashionistas”‚ “Planners and Shoppers”‚ “Situationalists”‚ and “Basics”. These four groups were comprised of a mix of consumers with a plethora of demographics‚ all with specific
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in any database in the OCLS written by either of these individuals. Here is my submission based on the only article by that title I was able to locate from the Harvard Business Review. Article Summary: In the article “It’s not “unprofessional” to gossip at work” published for Idea Watch’s Defend Your Research series for the Harvard Business Review‚ Giuseppe “Joe” Labianca defended the research findings he achieved in a study of a branch of a U.S. company regarding gossip. Labianca conducted
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Witnessing Report 1 One of my witnessing encounters was last week and it involved a clerk at a retail store. I was walking through the store to find the items I needed. I met Regina‚ a store clerk and I proceeded to communicate with her concerning items in the store and her day. She replied that she was having a bad week due to some unfortunate set of circumstances. I listened and we talked for a while as she restocked items in the store. She was very depressed about the way things were happening
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Stephanie Estrada Professor Ellis History 1301 1 October 2012 Constitution Café Essay The Constitution Café written by Christopher Phillips is mainly about the viewpoints of students around the country and what could be different about the Constitution. While the majority of the students from the meetings feel like there should be a few things added to the articles of the Constitution‚ because things are different today than when it was first written in 1787. The book informs the readers
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For my Internal Assessment I have chosen to do a review of Caryl Phillips’ post-colonial work of fiction‚ “Cambridge”. This novel published in the year 1991‚ explores the interlocking of a variety of forms of marginalization‚ displacement and dispossession that emerge from the experience of cross-cultural encounters. It persistently raises questions of home‚ identity and belonging. Philips’ novel is set in an unnamed small Caribbean island during a transitional period‚ sometime between the abolition
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Dana Phillips‚ who studies ecocriticism and American literature‚ employs his 2003 book The Truth of Ecology: Nature‚ Culture‚ and Literature in America as a critique of mainstream realist forms of ecocriticism. He places emphasis on the need for ecocriticism to be truly more interdisciplinary‚ and that ecocritics need to more fully incorporate the sciences‚ as well as the history and philosophy of those sciences. In its entirety the text suggests‚ in a somewhat defiant tone‚ how ecocriticism has
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David Phillips Hansen’s new book‚ Native Americans‚ the Mainline Church‚ and the Quest for Interracial Justice (Chalice Press‚ $29.99)‚ is a sobering and important exploration of the historical‚ theological‚ and social relationships between the church and native peoples. Hansen’s objective is straightforward: “first‚ to expose and deconstruct the causes of the church’s war on indigenous cultures; and second to identify and define key theological‚ political‚ and economic foundations for the church’s
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