By 2006‚ Phillips Supply‚ Inc. has grown into one of the largest seafood companies in the United States and was the number one U.S. brand for crab meat. The company is a restaurant division‚ the division of catering products that are sold in restaurants and retail division of products that are sold in grocery stores. In August 2006‚ Product Manager at Phillips was responsible for the definition of the communication strategy‚ the decisions necessary to launch its new product‚ first to market pasteurized
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Business Case: Phillips Foods‚ Inc. 1) Problem statement: Phillips Foods Inc. just launched its new product called King Crab. It is a brand new product with a key innovation: a pasteurizing process which allows the product to stay fresh. The product therefore enjoys an 18 month shelf life. Management has decided to split the launch into two phases. Phase I is done; the company targeted foodservice buyers thanks to an advertising campaign through restaurant and institutional foodservice magazines
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Phillips Food‚ Inc. Case Questions 1. What should be the objectives for the sales promotion program for King Crab products? * Create more interest to customers to buy their products‚ letting them know that they offer a good quality and tasty product that can be put on the table in minutes. * Increase penetration of home cooking products. * Teach customers the different ways to prepare the product by giving recipes‚ and also giving information about the nutritional facts.
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FOOD INC. I will begin by stating that it is unethical how food overlords have transformed old-fashioned farming into factory assembly lines of production. I find that the following actions are immoral because large food manufacturers threaten small farmers into producing vegetables/animals a certain way in order to “stay in business”. Consequently‚ farmers give up their right of free will; to speak freely‚ farm freely and treat their animals with integrity. Not only is this unprincipled issue
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Food Inc. 1. Food production has changed more in the last 10 years than in the preceding 10‚000. 2. Images of agrarian (farm) society in the consumer’s mind include: green fields cattle grazing red barns 3. The average supermarket contains 47‚000 (how many?) items 4. How do you think farm animals should be treated? How do your ideas compare to what you saw in the film? I think farm animals should be treated with some respect. If we are going to keep them trapped then we ought to let them do what
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1. How has technology been applied to the food production process? Give/describe at least 3 examples. In the last 50 years‚ technology has completely changed the way we eat. When we think about farming‚ we think red barns‚ green grass‚ free-roaming animals‚ etc. Farming‚ now-a-days‚ is far different than the image the industry has lead us to believe. Farming has become a highly industrialized and mechanized business. The reality is our food is no longer coming from farms; it’s coming off assembly
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HBS Case Report: Shenzhen Development Bank Contents Executive Summary This report provides an analysis and evaluation of Newbridge’s proposed investment into Shenzhen Development Bank. Methods of analysis include an assessment of the bank’s financial performance‚ examining factors such as its asset quality‚ earning capability and capital adequacy. It also provides an in-depth analysis into the appropriateness of the price Newbridge must pay for the
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Midland Resources 1. How are Mortensen’s estimates of Midland’s costs of capital used? How‚ if at all‚ should these anticipated uses affect the calculations? The cost of capital is the minimum acceptable rate of return for new investments in the corporation. Estimates of Midland’s cost of capital are used in many analysis within Midland‚ including asset appraisal for both capital budgeting and financial accounting‚ performance assessments‚ M&A proposals‚ and stock repurchase decisions. These
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FNCE 201 Corporate Finance Prof. Fu Fangjian Due: the class in 4th week (10-14 Sep) UST Inc. is considering a debt-for-equity recapitalization. In the deal‚ UST will issue $1 billion debt to buy back stocks. In class we argue that an important determinant of a firm’s debt policy is the tradeoff between the tax benefits of debt and the costs of financial distress and bankruptcy. Mature firms generating positive and stable operating income are more likely to take advantage of the debt tax shields
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increase profit by 30% within 5 years SWOT ANALYSIS SWOT ANALYSIS Way of monitoring the external and internal environment Overall evaluation of strength‚ weakness‚ opportunities‚ and threats of KRAFT FOODS INC. Internal Environment Strengths 1. World’s second largest food company 2. Strong brand equity 3. Focus on Innovation and Success 4. Research and Development 5. Effective and Efficient product promotion 6. Affordability of products Weakness 1. Market share 2. Debt
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