will be providing a detailed analysis of the existing Budget Hotel market‚ and how to improve the competiveness of the Travelodge UK‚ the second largest Budget Hotel chain in the United Kingdom‚ Second Premier Inn. This report will contain the following‚ a profile of the organisation’s current target market‚ which will include demographic‚ psychographic‚ geographic and behavioural variables. That will then be followed by a well-referenced and well-researched PEST analysis that will highlight the most
Premium Hotel chains Hotel Hotels
channel and value-based pricing. SITUATION ANALYSIS INDUSTRY ANALYSIS Burger Machine possesses good information about the market and knows what the market needs and wants. They were the first one to establish a 24/7 burger machine and was nicknamed as “the burger that never sleeps”. Even with the marketing strategy of the competitors like “buy one take one” they didn’t get into it because they believe that quality is what the market wants. SALES ANALYSIS Burger Machine currently ranks 4th in the
Premium Middle class American middle class Social classes
STYLISTIC ANALYSIS William Somerset Maugham «THE ESCAPE» William Somerset Maugham is one of the best known English writers of the 20th century. The trend he belongs to is realism with slight ifluence of expressionism. A novelist‚ a dramatist‚ and a short-story writer‚ he gained an outstanding reputation with his prominent books “Of Human Bondage”‚ “The Moon and Sixpence”‚ and “The Razor’s Edge”. The observer of the first decades of the 20th century‚ Maugham is deeply critical of the morals
Premium W. Somerset Maugham Love Marriage
An Analysis of Marks and Spencer INTRODUCTION TO THE FIRM AND ITS INDUSTRY Marks and Spencer is one of the largest retailers in the United Kingdom‚ and is also known as a major retailer selling diverse product ranges under their own exclusive brand in more than thirty countries. Customer confidence in the Marks and Spencer brand remains second to none. According to recent research undertaken by the Company‚ it shows that‚ in clothing‚ Mark and Spencer has a clear lead over all its major
Premium Stock market Retailing Outlet store
Rhetorical Analysis: President Ronald Reagan ’s Farwell Address Rhetorical Analysis: Reagan ’s Farwell Address Ronald Reagan ’s Farewell Address was an amazing example of conveying the fundamentals for freedom through an emotional and visual lesson. It is no wonder that the president known as the "great communicator" was successful in painting for us a picture of who we were‚ past and present‚ and the improvements in the areas of strength‚ security‚ and
Premium Ronald Reagan President of the United States Richard Nixon
Vision statement analysis To be “My Walgreens” for everyone in America — the first choice in health and daily living … owning the strategic territory of “well.” Effective elements of the statement: Graphic - the company’s vision clearly paints a picture of the company becoming the nation’s top retail resource for pharmacy and health-and-wellness services and products. Easy to communicate – the vision is easy understandable‚ has memorable slogan “My Walgreens for everyone in America” Feasible
Premium Retailing Medical prescription Pharmacology
Signature Bridge The Yamuna Bridge at Wazirabad is an unsymmetrical cable-stayed bridge with a span of 251 meters and length of 675 meters. The bridge’s composite deck carries 8 lanes (4 in each direction). It is about 35 meter wide and is supported by lateral cables spaced at 13.5 meters interval. The height of the steel tower is approximately 150 meters. The area around the bridge will later be developed into a park and the Yamuna River will be widened to lake like dimensions. At the same time
Premium Bridge Bridge Suspension bridge
Greg stated that a first he did not think much of the emails and messages he was receiving until one day he claimed that he was in the mall in California‚ and a women came up to him‚ and he stated “she started yelling at me and she was hysterical and she was saying that she couldn’t believe that I’d stop talking to her‚ that we were dating for so long and she wanted her money back‚ and
Premium Sociology Psychology Fraud
Executive Summary This reports aims to establish the current issues that BreadTalk Group Limited is facing and how the issues will have an impact on their earnings and share valuations. In our report‚ a computation of DuPont ROE Analysis between BreadTalk‚ Food Junction and Auric Pacific was examined and it was noticed that BreadTalk’s ROE is predominantly higher than Food Junction and Auric Pacific over the years of our forecast from FY2012 to FY2015. Based on the calculations‚ several assumptions
Premium Dividend yield Financial ratio P/E ratio
Lady Ath-Elite: A Training Facility for Female Athletes L. Donnell Grand Canyon University: MGT 660 December 20‚ 2012 Environmental Analysis and Industry Analysis Rivalry will exist among Lady Ath-Elite but the intensity will not be great. There are several gyms in Huntsville‚ Alabama; the largest gyms are the University Fitness Center‚ Gold’s Gym‚ Riviera Fitness Centers‚ Bender’s Gym‚ Curves‚ Empire Fitness‚ and the new YMCA in Madison‚ Alabama (Yellowpages.com‚ 2012). Riviera Fitness Center
Premium Health club YMCA