ZENITH International Journal of Multidisciplinary Research Vol.2 Issue 3‚ March 2012‚ ISSN 2231 5780 EFFECTIVE TALENT ACQUISITION THROUGH E-RECRUITMENT: A STUDY AASTHA TYAGI* *Faculty – HR‚ Institute of Management and Development‚ Noida‚ Uttar Pradesh‚ India. ABSTRACT In the rapidly changing global world economy‚ its important to keep pace with the competition and succeed. Today‚ one of the most crucial sources of competitive advantage is based on human resource efforts through attracting
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ARD | Ventures A New Segment of the Outdoor Advertising Market About the Authors: ARD Ventures is a venture capital firm that provides detailed market research and analysis on sectors that it considers for investment opportunities. By Ryan Hubbard‚ ARD Ventures Investment Analysis: Measuring the Value of Vehicle Wraps Vehicle wraps‚ a growing trend in outdoor advertising‚ is a very rapidly growing sector of the advertising industry. The purpose of this white paper is to describe the market
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NIVEA: MANAGING A MULTI-CATEGORY BRAND1 BACKGROUND As 2005 drew to a close‚ executives at Beiersdorf’s (BDF) Cosmed division reflected on the growth of their Nivea brand over the last decade and a half. Nivea‚ the largest cosmetics brand in the world‚ had successfully defended its position during intense competition in its major European markets. Additionally‚ the company had expanded into many new markets in South and Latin America‚ Eastern Europe‚ and Asia. Nivea had created a number of new sub-brands
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Radio advertising would be impossible without the radio. Radio waves were discovered and studied by Heinrich Hertz in 1867 (Schoenherr‚ 2001). Guglielmo Marconi invented a transmitter in 1894 and formed the first wireless telegraph and signal company in 1897 (Schoenherr‚ 2001). Reginald Fessenden of Canada invented the continuous-wave voice transmitter and sold it to Westinghouse in 1910. Several amateurs began to broadcast information from music to news over the airwaves as soon as crystal radio
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The Advertising Board of the Philippines ‚ also known as AdBoard is composed of ten (10) national organizations involved in advertising that are unified together to uphold the progress of Philippine advertising through self-regulation. Being the umbrella organization of the advertising industry‚ its mission is to practice world class advertising along with advocating professional ethics through responsible and truthful advertising. AdBoard was formerly known as the Philippine Board of Advertising
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CONDOMS ADVERTISING 3 Product Information: 3 Policies for Condoms Advertising: 6 Commercials must: 6 Commercials must not: 6 Public Opposition: 7 Benefits of Condoms Commercials: 10 Condoms Advertisement in Pakistan 11 Targeting Men: 11 a. Sense of Male Responsibility 11 b. Providing Relevant and Correct Information to Men 12 c. Small Family Norm 12 d. Male Providers 12 e. Inter-spousal Communication 12 f. Girl Child 13 Bibliography 14 Appendix 15 CONDOMS ADVERTISING Product
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Courtney Mosley English 213-12:00 June 4‚ 2013 Phoenix Jackson and the Modern Day Woman A phoenix is a mythical bird of great beauty fabled to live 500 or 600 years in the Arabian wilderness‚ to burn itself on a funeral pyre‚ and to rise from its ashes in the freshness of youth and live through another cycle of years: often an emblem of immortality or of reborn idealism or hope; a person or thing of peerless beauty or excellence; a person or thing that has become renewed or restored
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Polysemy in Advertising Su Mei Koh 344185 INTRODUCTION The world of advertising is continually evolving‚ as consumer culture shifts to incorporate cultural ideologies that have become increasingly progressive over time. A growing body of research
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Advertising appeals 1) informative/rational appeal 2) Emotional appeal 3) Transformational appeal 4) Combination appeal 5) Reminder appeal 6) Teaser appeal 7) Straight sell factual appeal 8) Scientific technical evidence 9) Demonstration 10) Comparison 11) Testimonial 12) Slice of life 13) Animation 14) Personality 15) Fantasy 16) Dramatization 17) Humor 18) Combinations • Rational Appeal: These are those advertisements in which customer ask before purchasing vehicle‚ why
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Mail Order Brides-Is it Ethical Autumn M Leslie COM/156 May 13‚ 2012 Gina Renee Denton Mail Order Brides-Is it Ethical Mail order brides are becoming socially acceptable however is it ethical? Some say that it is morally wrong while others argue that they have tried to find someone on their own without success so that leads them to search for a companion outside their own country. The modern mail-order bride industry in some ways is no different than arranged marriages of the past‚ where
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