Chapter 4 1. Name the six main pieces of the e-commerce site building puzzle. * Organizational Capabilities * Hardware Architecture * Software * Telecommunications * Site Design * Human Resources 2. Define the systems development life cycle and discuss the various step involved in creating an e-commerce site. * Methodology for understanding business objectives of a system and designing an appropriate solution 1. Systems analysis/planning 2. Systems design
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CASE STUDY E-Biz Executive summery The internet are being used by companies around the world supporting their services and product line‚ but also the as a business itself‚ generating income for the creator. Several ways of generating cash exist. A search for the phrase’ raise money on internet’ delivers 75000000 hits on Google (Google‚ 2011). Sale of goods as well as advertising and other ways is part of these money generators. Through all the positive up lifting possibilities of the internet
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ADVERTISING CAMPAIGN An advertising campaign is a coordinated series of link ads that:- * Focus on a common theme for one ad of any brand * They are directed at a particular segment of the population that is the target audience. * They aim at achieving a specific objective. * Successful ad campaign may last for a week‚ few weeks to months or years. * Its planned programme using advertising aim at a particular target audience over a definite period of time for the purpose of
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CONTENT Executive Summary 4 Background 5 Definition of E-Business 6 Relantionship between E-business and E-commerce 7 Michael Porter’s Model 8 Five Competitive Strategies 9 Framework of e-commerce 10 Why e-commerce different 11 Model of E-business 12 The effect of e-business 13 Advantages and disadvantages 14 Refrences text 15 EXECUTIVE SUMMARY E-Business is one way that we can use to improve our business or starting
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Morality in Advertising Advertising – An Overview Advertising is the method used by businesses‚ companies and other organizations to promote their goods and services to the public. The ultimate aim of advertising is to increase sales by showing these goods and services in a positive light. Advertising is designed to make an impression on its audience. Liberalization has empowered advertising and has completely changed the Indian advertising scenario. Sometimes an ad only has a few moments
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Sarita Michael Samson saritasamson@rediffmail.com 9823959009 Address: ATSS College of business studies and computer application‚ C/2‚ MIDC‚Opposite east Chinchwad post office‚ near niramaya hospital‚chichwad‚Pune -19 Topic: E- Recruitment: An Overview Introduction: In terms of HRM‚ the internet has radically changed the recruitment function from the organisational and job seekers ’ perspective. Conventional methods of recruitment processes are readily acknowledged as
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consider a model of a TV oligopoly where TV channels transmit advertising and viewers dislike such commercials. We show that advertisers make a lower profit the larger the number of TV channels. If TV channels are sufficiently close substitutes‚ there will be underprovision of advertising relative to social optimum. We also find that the more viewers dislike ads‚ the more likely it is that welfare is increasing in the number of advertising financed TV channels. A publicly owned TV channel can partly
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1. Describe various e-government initiatives. 2. Understand e-government implementation issues including e-government 2.0 and m-government. 3. Describe e-learning‚ virtual universities‚ and etraining. 4. Describe e-books. 5. Describe knowledge management and dissemination as an e-business. 6. Describe C2C activities. 7. Describe collaborative commerce. Copyright © 2011 Pearson Education‚ Inc. Publishing as Prentice Hall 6-2 • e-government E-commerce model in which a government entity buys or provides
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ABSTRACT | 2 | 2 | INTRODUCTION TO E-COMMERCE | 2 | 3 | APPROACH OF ANALYSIS | 4 | 4 | SITUATION ANALYSIS | 5 | 5 | COMPETITOR ANALYSIS | 13 | 6 | CONSUMER BEHAVIOUR | 19 | 7 | SEGMENTATION‚ TARGETING‚ POSITIONING | 23 | 8 | ANSOFF MATRIX | 24 | 9 | BRAND BUILDING | 26 | 10 | SWOT ANALYSIS | 29 | 11 | FUTURE MARKETING STRATEGY | 30 | ABSTRACT The paper includes detailed analysis of the strategic and marketing plan of Flipkart for its operations within the e-retailing industry. Detailed macro
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E-marketing: Int. mrkting has been described as achieving marketing objectives thru applying digital tech. E-marketing focuses on how the internet can be used to achieve the process: identifying: how can the int be used for mrkting research to find out cust. Need and wants Anticipating: the demand for digital service is key to governing the resource allocation to e-bus. Satisfying: a key issue for e-marketing is how to achieve cust. Satifaction thru electronic channel SOSTAC approach Situation: where
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