Ch2.Q1.Glenn uses an objective approach which wants to explain as well as predict. He uses source credibility theory proposed by Carl Hovland and Walter Weiss which explains that expertise and trustworthiness are the two main ingredients of perceived credibility. The central premise of source credibility theory is that people we view as trusted experts will be much more effective in their attempts to persuade us than sources we distrust or regard as incompetent. Marty has interpretive approach to
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Construction and Validation of a Scale to Measure Celebrity Endorsers’ Perceived Expertise‚ Trustworthiness‚ and Attractiveness Author(s): Roobina Ohanian Source: Journal of Advertising‚ Vol. 19‚ No. 3 (1990)‚ pp. 39-52 Published by: M.E. Sharpe‚ Inc. Stable URL: http://www.jstor.org/stable/4188769 Accessed: 22/05/2009 06:55 Your use of the JSTOR archive indicates your acceptance of JSTOR’s Terms and Conditions of Use‚ available at http://www.jstor.org/page/info/about/policies/terms.jsp.
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such as‚ “don’t judge a book by its cover‚” or‚ “it’s not the wrapping paper that matters‚ it is what’s inside that counts‚” are well known to numerous people and encourage perceptions of others to go beyond physical appearances‚ countless rapid judgments are formulated daily based on physical appearance alone. While these virtually instant assessments may be necessary for primitive aspects of human survival‚ should they be embraced in every situation? The justice system proclaims equal‚ fair‚ and
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Physical therapy has been in my life several times recently because of the numerous amount of injuries that have been piling up from football. Football is a grinding sport that requires physical contact every single day. This routine of bodies slamming into each other lasts for about three months every year but the after effects are felt long past the athlete hangs up his cleats. Athletes are sometimes left with debilitating injuries and that is when a physical therapist comes in to relieve some
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Ending Physical Punishment of Children The last two decades have seen a major international shift in the perspectives regarding physical punishment of children. Up until twenty years ago‚ physical punishment was considered a normal and popular disciplinary technique. Over the last several years‚ however‚ an abundance of research has revealed that not only is corporal punishment of children ineffective‚ it also causes many harmful side effects that continue into adulthood. Physical punishment
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What makes a good physical therapist? Is it the schooling one has to go through to become certified? Or does being a successful physical therapist rely more on personality traits and values one holds? My goal in this paper was to find the truth behind what makes a good physical therapist by interviewing actual physical therapists and reading academic journals and studies to see what others have said about this subject. Currently to become a physical therapist‚ one has to go through almost eight
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require physical therapy to help improve the state of the patient. As physical therapy may be one of the most important and expensive medical practice it is important to be able to work in many fields. Physical therapy is a very draining job‚ but if persevere‚ you will be able to reap the benefits. If you are thinking about having a career in the medical field be prepared for an extended amount of time in school. Students must earn at least a bachelor degree to participate in a Doctor of Physical Therapy
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Physical and Chemical Properties Purpose: The Physical and Chemical Properties lab provides the opportunity to investigate the physical and chemical properties of pure chemical substances and analyze the experiment results. Procedure: In the beginning of the experiment‚ I filled two 24-well plates half way with the given chemicals and sucked up these chemicals into their labeled pipets for later use. Following this‚ I performed a number of steps on each of the four test tubes and recorded observations
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More Physical Activity in the Workforce In 2008 the U.S. Department of Health and Human Services released the 2008 Physical Activity Guidelines for Americans‚ a comprehensive resource that provides guidance on the importance of being physically active. Relevant to policy makers‚ physical educators‚ health professionals‚ and the public‚ the Physical Activity Guidelines present information about the value of physical activity and the health benefits that can be gained through regular physical activity
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fracture‚ tibial medial malleolus fracture requiring open reduction internal fixation (ORIF) in October 2014. The member’s treating provider‚ Jeffrey Fairley‚ DPT‚ recommended continued physical therapy services for the member from 02/27/2015 – 10/23/2015. The carrier has denied continued coverage of physical therapy services from 02/27/2015 – 10/23/2015 as not medically necessary. There is a letter from the carrier to the member dated 01/14/2016 which states in part: “The Committee upheld the
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