BUS444- McDonald’s Case study #2 Team members- Class Visk2011B 1. Nguyen My Hanh 2.Tran Thi Huong Giang 3.Nguyen Manh Long 4.Dong Quang Lam Question 1 a) The McDonald’s Corporation‚ the leader in the fast food war‚ is the world’s largest chain of hamburger fast food restaurants‚ serving around 68 million customers
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that comes to mind when you hear the words “golden arches?” McDonalds should be your answer and it is very clear why people get this question right. Not only is McDonalds everywhere‚ but is also an Americanized icon that has become known all across the world. This fast food empire has been growing rapidly ever since the first franchise was opened on April 15‚ 1955 in Des Plaines‚ Illinois. Ray Kroc‚ a local salesman who helped the McDonald brothers open up the first franchise‚ became interested in
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belang. Na de 2e WO ontwikkelde SCM zich van traditionele productie tot JIT & total SCM. PRODUCT VERSUS SERVICE SCM Similar objectives: to provide what is needed while minimizing system wide costs Differences: - No or hardly no flow of physical products in a service SC Transportation and inventory more
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rP os t KEL019 SUNIL CHOPRA Excel Logistics Services Background op yo “The quality of our performance has improved significantly‚ but stores continue to complain about our deliveries‚” said John Margolis‚ general manager of the Springfield Warehousing and Distribution Center (WDC) run by Excel Logistics Services. Margolis looked at the customer satisfaction survey for the fourth quarter of the previous year. “At this point‚ it is becoming increasingly difficult for us to make
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ST Logistics Pte Ltd (STL) is a company that deals in Contract Logistics & freight management. It started off in 1983 when they are awarded SAF logistics contract by MINDEF (Singapore Ministry of Defence) managed by Army Logistics Base (ALB) The Function of ST Logistics is to outsources purchasing and storage by ABL. It also acts as the contact point between ALB and suppliers In 1999 STL merged with SembCorp Logistics and in the year 2005‚ STL was acquired by Toll Group (Australia).
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the wide diversity across the country. Recently‚ McDonalds has decided to expand into Bangalore in a big way. Praveen Bose Bangalore Burger chain McDonalds plans to invest Rs 50 crore annually in India. It has already brought in Rs 500 crore of FDI on the 56 outlets it has in India. "We are here for the long haul‚" Amit Jatia‚ joint venture partner‚ McDonalds India (western region) said while announcing the opening of its Bangalore outlet. McDonalds is finally up and running in Bangalore‚ trying to
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create and develop a logistics plan Formulate a logistics plan (create for an existing Company or make your own Company) Five key steps to logistics planning process: 1) Business Goal and Strategies Business goals and strategy comes from overall corporate strategy and the detailed operational strategies. Logistics receives its direction from these sources‚ like all other operational functions of the organization. 2) Specific Customer Service Requirements Logistics planning needs the CS
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MCDONALD & COMPETITOR KFC Introducing McDonalds and Its Direct Competitor KFC McDonald’s and KFC are everybody’s favourite food trip destinations. When you like hamburgers‚ McDonald’s is always the top option. When you like fried chicken‚ KFC is always the first thing that comes to everyone’s mind. The reason for this is these companies claim of particular products that have became their trademark until now. The difference between McDonald’s and KFC is mainly the cuisine. Brief History Of Mcdonalds
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Unit Code & Unit Title: DL101 Introduction to logistics management 2. Course of Study: Diploma in Logistics Management 3. Year of Study: Year One 4. Year and Semester: Semester 2‚ 2014 5. Reading List: Main Text: 1. Paul R. Murphy‚ Jr‚ Donald F. Wood‚ Contemporary Logistics‚ Pearson education 2. John J. Coyle‚ C. John Langley‚ Jr.‚ Brian J. Gibson‚ Robert A. Novack‚ Edward J. Bardi (2011)‚ Supply Chain Management: A Logistics Perspective‚ 8th Edition‚ Cengage Learning
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marketing and major logistics objectives. Although marketing and logistics can be classified as two totally different subjects in the University‚ there are a lot of similarities‚ and undoubtedly‚ some critical differences. In this article‚ I will begin by discussing the similarities and differences between major marketing and logistics objectives‚ followed by some other discussion on warehousing and inventory management issues. First of all‚ one of the major objectives of both logistics and marketing
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