On June 17‚ 1985‚ The Discovery Channel was launched with $5 million in start-up capital from several investors (including BBC‚ Allen & Company and Venture America). It was initially available to 156‚000 households and broadcasted for 12 hours between 3 p.m. and 3 a.m. About 75 percent of its content had never before aired on U.S. TV. John Hendricks founded the channel and its parent company‚ Cable Educational Network Inc.‚ in 1982. In its early years‚ the channel broadcast some Soviet programming
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Communication Channels Mai Chao Thao MGT 521 May 29‚ 2011 John Farley Communication Channels Global marketing is a major leap for the business at hand; thus‚ it requires the richest communication channel‚ oral communication in the form of a conference. This form of communication is rapid and has a built-in feedback mechanism‚ which will lead to the creation of the most effective marketing strategy (Robbins‚ 2011). Additionally‚ oral communication minimizes
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or retailer FACTORS FOR CHANNEL DESIGN Customer Needs Assortment of Goods:Pepsi has a wideassortment of goods. In beverages some veryfamous are Pepsi Mirinda‚ 7up‚ Slice etc Aquafina‚Lehar Soda also. Ubiquitous:Restaurant‚ Pan shops‚ Kirana Stores‚Confectionaries‚ Pepsi on wheels‚ all these aresome examples of the fact that the product Pepsiis ubiquitous. Number Of Intermediaries Intensive Distribution: Pepsi Co follows anintensive distribution strategy. To support theirubiquitous
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Question: Should companies involve their marketing channels in the design of the promotional programs? What are the advantages and disadvantages of doing so? When a company is looking at promoting a new or existing product or service‚ the involvement of their marketing channel during the design of the promotional program is key component. According to the text Excellence in Business (Bovée‚ Thill‚ Mescon; p. 417-418)‚ a market channel is the network of firms that work together to get goods
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Case 2.1 The Forecast Is Sunny for the Weather Channel! 1. The Weather Channel Web site is very comprehensive and useful. Not only does it supply you with current weather conditions around the globe‚ it also provides you with many other useful services. As would be expected‚ the most prominent features available are weather conditions. You can learn about breaking weather conditions anywhere in the world. By entering your zip code it can give you the weather report for that specific area. Included
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can be distributed and the challenges faced using the various channels of distribution. INTRODUCTION A service can be defined as an essentially intangible benefit either on its own right or as a significant part of a tangible product which through some form of exchange satisfies an identified need (Palmer‚ 2001). From the dictionary it is said to be a system or organization that provides for a basic public need. Distribution is the process of making a product or service available for use
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The Fashion Channel (TFC) is a stand-alone cable channel‚ which was started in 1996. It known to be the only “fashion only” channel‚ with fashion related content 24/7. The majority audience for TFC was women aged 35-54. TFC had done well in 2006 with revenue of 310 million‚ way above their expected revenue. But in 2006 more competitors had popped up on the scene and offered fashion related content. These channels‚ CNN and Lifetime‚ were not fashion only channels‚ but they had segments in their broadcast
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logistics when dealing with downstream channel members. Therefore increasing their rewards for doing business with the supplier and becoming difficult to imitate. In turn‚ channel members make markets and are the faces of their producer to those markets. Question 4: "We should not deal with powerful suppliers. They are sure to abuse us‚ after they use us". Debate this statement‚ often heard in the meeting rooms of distributors and sales agents. As the usual channel conflict is a zero sum game where
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The poem “Channel Firing”‚ written by Thomas Hardy‚ is set during the early 1900’s right before World War I. The poem describes the turmoil and restlessness that war creates. “Channel Firing” is written from the perspective of a corpse that is disturbed by gunnery practice. At first the corpse believes that it is the judgment day‚ giving a detailed description of the coffins shaking and the fear of the animals. However‚ god assures the corpses that it is only gunnery practice. God tells them that
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Q1) How would you interpret the consumer and market data if you were Dana Wheeler? I would first try to see if I could classify the data into various segments. The fashion channel is very popular among women. Hence‚ I would differentiate between the women viewers based on age‚ spending capacity‚ fashion nerdiness‚ etc. These will become subsets of the superset “women viewers”. Once‚ I determine the segments I would look for any noticeable trends in the segments that will prove profitable for the
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