distribution - channel strategy The following table describes the factors that influence the choice of distribution channel by a business: Influence | Comments | Market factors | An important market factor is "buyer behaviour"; how do buyer’s want to purchase the product? Do they prefer to buy from retailers‚ locally‚ via mail order or perhaps over the Internet? Another important factor is buyer needs for product information‚ installation and servicing. Which channels are best served to provide
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Marketing Manager 1. What kind of a bulk breaking strategy is followed by Sony to reduce the cost to the end user? 3 2. What type of channel intensity is followed by Sony? 2. 3. What kind of strategy if followed by Sony in case immediate unforeseen delivery of products is required? 4 4. Sony prefers direct dealing and distribution to its customers or through dealers? 1. 5. Which is the most important parameter for Sony out of the following? 5 a.Reduced Waiting time
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Established 2 0 0 0 Midlands State ‚ University FACULTY OF COMMERCE DEPARTMENT OF MARKETING MANAGEMENT AN EVALUATION OF THE IMPACT OF INDIRECT DISTRIBUTION ON COMPANY SALES. CASE STUDY OF TRANSACTION PAYMENT SOLUTIONS By ST A N LEY ITA Y I TA SIY A N A R0645378 SUPERVISOR: MR. NJOVO TH IS D ESSERTA TIO N IS SUBM ITTED TO THE D EPARTM ENT OF M ARK ETING M A N A G EM EN T IN PARTIAL FULFILM EN T OF THE REQ U IREM EN TS OF TH E B A C H ELO R OF CO M M ERCE IN M ARK ETING M AN A G EM EN T (H O
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Research Paper: MEANING OF TOURISM DISTRIBUTION CHANNEL -is an operating structure‚ system‚ or linkage of various combinations of organizations through which a producer of travel products describes‚ sells‚ or con firms travel arrangements to the buyer. 1.2 Channels of Distribution -are similar to those of other basic industries such as agriculture or manufacturing. Their products flow to the ultimate consumer through wholesalers‚ distributors‚ and middlemen. While there
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Apple Distribution and Channel Management : Describe the channel strategy in place‚ give your opinion about its effiency and describe how to could be in the 10 coming years. The company Apple sells lots of technologic and innovative goods and services‚ like the famous iPhone‚ iPod or Macintosh. The success of this firm is due to the innovation‚ an excellent communication‚ design‚ the ease use‚ and in other hand due to the adapted channel distribution strategy. As we can see‚ Apple Products aren’t
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Spain Distribution channels A. Distributing a product * Evolution of the sector The distribution market in Spain is very focussed and specialized.. In 2005‚ the turnover from retail trade increased to 194 billion Euros which was an increase of 5.6% compared to 2004. Some Autonomous Communities impose restrictions for the establishment of superstores and shopping centers. * Market shares Distribution in Spain is still characterized by a large number of retailers and traditional stores
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Industry Overview Indian luggage industry The luggage industry in India is currently undergoing consolidation. Competition in the sector is expected to intensify with the entry of foreign players like Delsey of France and many other Chinese players. The luggage market comprises three segments viz.‚ the premium segment‚ regular segment‚ and standard or economy segment. According to a Datamonitor report‚ “Luggage and leather goods sales via key retail formats in India to 2013”‚ luggage and leather
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collected in class. Students would be called out randomly from each group to present their analysis. In case of a dismal performance of any group member‚ the marks of the whole group will be at stake!) 1. The marketing channel for Mary Kay Cosmetics is called a “direct selling” channel. The company uses a sales force of over 1‚000‚000 Independent Beauty Consultants around the world. These Consultants are not employees of Mary Kay Corporation; they buy cosmetics from the company at a wholesale price
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Is there any difference between channel conflict and channel competition? The main difference between these two terms is the consequences of the new competition. What I understand from the texts is that the channel conflict is derivated from the channel competition but this last not necessarily has to end in a conflict. So‚ the channel competition is when one channel serves customers that are already served by other channel but in different situations and offering different value proposition;
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service. E. pool car service. 2. Air express companies place many small packages into specially designed cylinders that conform to the interior dimensions of a cargo airplane. This practice protects the smaller packages and helps to reduce distribution costs. The air express companies are practicing: A. Containerization. B. Piggybacking. C. Freight forwarding. D. Cylinderization. E. None of the above. 3. A major benefit of _____ is that it protects the products and simplifies handling
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