Lyceum of the Philippines University General Trias‚ Cavite Marketing Plan Submitted by: Alvarado‚ Jovelyn Austria‚ John Kerwin Bayya‚ Mark Angel Blasco‚ Thyrone Luigi Casimiro‚ Ardee Darren Casitas‚ Vergel Ramirez‚ Jonathan Rosella‚ Julius Tanael‚ Joanna Terrobias‚ Juan Paolo Villanueva‚ Neill Joshua I. Executive Summary As a requirement for the marketing subject‚ we‚ the third year students made this marketing plan regarding a souvenir shop. We chose to name the shop‚ Treasure
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REPUBLIC OF THE PHILIPPINES PASS College QUEZON AVE. ALAMINOS CITY L.S School Supplies MARKETING PLAN By: Leslie Sotero BSBA III IN PARTIAL FULFILLMENT TO THE REQUIREMENTS IN MARKETING MANAGEMENT (MKTG. III) BUSINESS ADMINISTRATION DEPARTMENT S.Y. 2011-2012 OCTOBER 2012 L.S School Supplies Marketing Plan I. Introduction L.S School Supplies is general merchandise owned by Leslie Sotero. It is located in Poblacion‚ Sual Pangasinan (Please see attachment location map). L
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JORGE MARKETING PLAN FOR “PASTELES AND EMPANADAS” A Marketing Plan Presented by: Jorge L. Pichardo Table of Contents Page 1. Description 3 2. Critical Success Factors for My Marketing Plan 3 Mission Statement 4 Goals 4 Competitive Advantage 4 3. Situation Analysis 5 SWOT Analysis 5 Competitor Analysis 6 Company Analysis 6 Customer Analysis 6 Industry Analysis……………………………………………………………………..7 4. Market-Product Focus 7 Marketing
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Market Marketing Plan 501 East Armour Rd North Kansas City‚ MO Prepared By: Shaun McMeen Table of Contents 1. Business Overview 1 2. Market Overview 1 2.1. Customer Information 2 2.2. Market Information 3 2.3. Industry Information 3 2.4. Product/Service Information 3 3. Objectives 4 4. Strategy 4 4.1. Product 5 4.2. Marketing Strategy 6 4.3. Sales Strategy 6 4.4. Promotion 7 4.5. Operational Plan 9 4.6
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thanks to Ma’am Zeenat Jabbar‚ for her help‚ guidance and suggestions throughout the making of this project‚ they have been very useful in making this report. She helped us find new ways of being innovative and creative and discover and polish the marketing side of us. We would not have realized we had it in us to manage such creativity and stress of deadlines otherwise. This report would not have been possible without her direction‚ guidelines and cooperation. We are indebted to the persons and
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Philippine Junior Marketing Association MARKETING PLAN COMPETITION SYNERGY TRANING PROGRAM Currently we have a problem regarding to establish our big idea test which is comprised of: Consumer Insight + Product Truth = BIG IDEA Example: Pepsi and Nestle will be merge‚ what BIG IDEA can you give? Look at the two companies’ product truth. Pepsi: Upbeat‚ lively‚ active lifestyle products Nestle: good life‚ healthy living‚ So what’s the big idea?? BIG IDEA: “Step Up to a Good
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PROFILE II. MARKETING OVERVIEW a. Overview of Sterling Bank of Asia b. Competitive Climate III. MARKETING OBJECTIVES a. Focused Product Mix b. Distribution Presence/Placement/Reach c. Promotion‚ e.g. Advertising Recall IV. STRATEGIC MARKETING DIRECTIONS a. Product b. Promotion c. Place V. MARKETING PROGRAMS a. Product b. Promotion c. Place VI. MONTHLY SALES FORECAST a. Volume Sales Forecast to Specific Product Focus b. Sales Revenue Projections VII. PROMOTION PLAN (MEDIA AND SALES
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Current Marketing Situation 1.1 Introduction to Noodle Market 1.2 Introduction to Maggi Noodles 1.3 SWOT Analysis 1.4 STPD Analysis 1.5 BGC Matrix 1.6 Michael Porters’s Five Forces Model 1.7 Brand Recall Value & Future Trends 2.0 Marketing Strategy 2.1 Marketing Targets from the financial year 2008-2009 2.2 The 4 P’s 2.2.1 Product 2.2.2 Promotion 2.2.3 Price 2.2.4 Place 2.3 Marketing Research 3.0 Marketing Budget 4.0 Implementation Controls 1.0 Current Marketing Situation
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Marketing Plan McBride Plc. Executive Summary This report is developed to outline the marketing plan of the McBride plc for offering proper marketing and growth strategies to pursue an international expansion. For this purpose‚ the proper environmental analysis would be carried out by taking into consideration different models namely‚ PESTLE analysis‚ Porter’s Five Forces Model and SWOT Analysis. It has been found that McBride already enjoys the leading status in the European market. Therefore
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to Success 5 3.5 Critical Issues 5 IV. Marketing Strategy 6 4.1 Mission 6 4.2 Marketing Objectives 6 4.3 Financial Objectives 6 4.4 Target Markets 6 4.5 Positioning 7 4.6 Strategies 7 4.7 Marketing Mix 7 V. Budget 8 VI. Controls 8 6.1 Implementation 8 6.2 Marketing Organization 8 6.3 Contingency Planning 9 VII. Marketing Cause 9 MARKETING PLAN OF BALINGASEA BOAT BUILDERS (BBB) I. Executive
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