Fair Trade Coffee: Ethics‚ Religion‚ and Sustainable Production Global Marketing Management International Summer University 2010- WU‚ Wien Table of Contents Introduction 3 Problem Statement 3 The Fair Trade vision 3 Background: The Fair Trade Foundation 4 Background: Fair Trade Labeling Organization International 4 Fair Trade Mark 4 Fair Trade Pricing 5 The Fair Trade Premium 5 Question 1. Why should Starbucks‚ Kraft‚ and Nestle create ‘ethical supply chains’? 6 Question
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Vision Statement Tim’s Coffee Shoppe will become the foremost coffee shop in the area. We will serve a great product at a very reasonable price. Our staff will go the extra step to make your coffee experience the best it can be. We will also be a meeting place for students and business people alike. We will create an atmosphere conducive to creative expression and promote the creative process by keeping you connected to the world with free WIFI service. Short term goals • Promote
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Company History Café Coffee Day (CCD) is a subsidiary of India’s largest coffee conglomerate‚ Amalgamated Bean Coffee Trading Company Ltd. (ABCTCL). ABCTCL grows coffee in its own estates of 10‚500 acres. It is the largest producer of Arabica beans in Asia. ABCTCL is one of India’s leading coffee exporters. Mr. V.G. Siddhartha founded CCD in 1996. The first CCD outlet was setup on July 11‚ 1996 at Brigade Road‚ Bangalore. As of today they have 1481 outlets across the nation. They acquired
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Strengths: Demand: The demand for coffee shops and quality products at competitive prices is enormous in the Heathrow airport as identified by Michael Peacock (2005)[2]. This is mainly because of the increasing number of passengers to the airport‚ which has not only increased the customer base but also accelerated the construction of Terminal 5 at the Heathrow airport. Customer base: The customer base which is the main element whilst determining the target market as argued by Gerry Johnson and
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Physical assessment is one of the process to assess and obtaining information about a patient’s health history and family medical history which can help in planning a patient’s care. A nurse uses subjective and objective data gathered to assess patient and the five nursing process to conduct patient’s health care. Interviewing patients is the first step. This paper discusses the health history of a lady I interviewed known as Mrs. E‚ family medical history‚ and overall reflection of the interview
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4/12/2012 Evaluation #4: Two Tales of a Treaty Revisited: The Proposed Anti-Counterfeiting Trade Agreement (ACTA) The Anti-Counterfeiting Trade Agreement (ACTA) negotiations were shrouded in secret for years.[1] The secrecy spurred two suspicions about the nature of ACTA.[2] First‚ many believed that ACTA was a way for intellectual property (IP) owners to distribute the enforcement costs of IP rights through enhanced enforcement measures. The second suspicion was that the enforcement provisions
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Physical exercise is any bodily activity that enhances or maintains physical fitness and overall health. It is performed for many different reasons. These include strengthening muscles and the cardiovascular system‚ honing athletic skills‚ weight loss or maintenance and for enjoyment. Frequent and regular physical exercise boosts the immune system‚ and helps prevent the "diseases of affluence" such as heart disease‚ cardiovascular disease‚ Type 2 diabetes and obesity.[1][2] It also improves mental
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Acknowledgement We would like to state our gratitude and acknowledgements to the people who have help support and enrich our study of this scientific investigatory project. We give you gratitude and thanks to the authors and researchers who are Josep Asuncion on book of papermaking and some information on history of paper‚ Arnold Grummer on guide to easy papermaking and information on fibers‚ Steve Miller on paper pulp and Mr. Palsson on the research and facts about the content of black beans. Upon
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A SWOT analysis on Indian coffee Pravin Palande [pic] Mumbai: Understanding the strengths‚ weakness‚ opportunities and threats (SWOT) of an industry is paramount for its survival and growth. To understand the coffee market in India we must first analyse the industry environment. What may be perceived as a strength in one situation may turn out to be otherwise in another. Also‚ what must be considered is that the domestic coffee industry is going through a period of transition. It is metamorphosing
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"Coffee‚ Tea‚ or Opium?" In "Coffee‚ Tea‚ or Opium‚" the authors main point is that even at this point in history some rulers felt that drug importation throughout other countries was immoral for their economic and social status. China’s commissioner for foreign trade‚ Lin Zexu wanted to stop the illegal importation of opium into his country. Lin saw that the opium trade was damaging the publics health and was bleeding China of its wealth. The emperor of Manchu had given Lin extensive power and
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