Soda and other beverages. Marketing Strategy PepsiCo had advantage being first player which achieved from Joint venture between Punjab Agro Industrial Corporation and Voltas India Limited in 1988 .It had been sold as Leher Pepsi till 1991 .This has given advantage of Pepsi in understanding Indian Market this been seen in Marketing strategy differentiation. Where as Coca Cola Marketing Strategy focused on American way of life which make brand as part of day to day needs where as PepsiCo adopted
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1.13 Convergence – In the telecommunications industry‚ convergence refers to the integration of voice‚ internet‚ broadcasting‚ and other telephony servers into one mega-industry from their traditionally separate industries. Companies such as Telstra are an excellent example of this‚ as Telstra now offers an abundance of products such as‚ Fixed Phone‚ Mobile Phone‚ Dialup Internet‚ Broadband Internet‚ Wireless Internet‚ TV‚ Music‚ Tickets‚ and more. Incentives are given to “bundle” services with the
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BRISK® CASE STUDY Overview Customer Profile The Pepsi-Lipton Partnership is a joint endeavor between two major brands‚ Pepsi-Cola North America and Unilever. This entity is responsible for the Canadian promotions of Lipton‚ one of the leading beverages in the global market. Business Situation The company launched an entirely new Brisk® Ready-to-Drink Iced Tea early last year. The brand recognized the emerging presence of a new media segment and required assistance in exploring the potential
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1. Why do companies like PEPSI need to globalize? What are the various ways in which foreign companies can enter a foreign market? What hurdles and problems did Pepsi face when it tried to enter India during the 1980s? Companies like Pepsi need to be global for the following: * Expand Sales- Increase the market for their production by tapping potential new countries * Minimize Risks- Globalization and International trade also helps in minimizing risks. * To leverage on technology
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brands ranking in 2008. The same brand value company has raised PepsiCo as an example during the recession: “Amazon‚ Pepsi‚ Audi‚ Panasonic‚ and Campbell’s have all prospered during a challenging year for marketing executives.” PepsiCo’s most famous brands are all very famous and successful. Thanks to this notoriety‚ PepsiCo’s annual sales reach $35 billion. • Popularity of brands Pepsi has a wide range of brands. These brands are more famous than the Coca Cola Company’s ones. For example: people
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1. AADF= 1000 n=20 years r= 3.0% Open in 2020 Cummulative traffic=AADF×365×1+rn-1r =1000×365×1+0.0320-10.03 =9.808 million commercial vehicles AADF=1000 Midterm year of 20 years start of 2020=2030 Vehicle Damage Factor (VDF) VDF=0.350.93t-0.260.92t+0.0821.03.9F1550 Base year-1992 F= AADF=1000 Value of t; t=2020+202-1992 t=38 years VDF=0.350.9338+0.082-0.260.9238+0.0821.03.910001550 VDF=2.4065-2.0960.4156 VDF=2.4065-0.8712 VDF=1.54 Design traffic=VDF×cummulative traffic =1
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PROJECT REPORT ON TECHNO – FINANCIAL FEASIBILITY OF DIESEL HYDROTREATMENT (DHDT) AND PURCHASE PROCUREMENT OF BONGAIGAON REFINERY & PETROCHEMICALS LTD. (BRPL) At INDIAN OIL CORPORATION LIMITED Submitted in partial fulfillment of requirement of PGDM program of JIMS SUBMITTED BY: SHRUTI (FB10111) JAGAN INSTITUTE OF MANAGEMENT STUDIES‚ ROHINI EXECUTIVE SUMMARY I‚ Shruti‚ student of batch 2010-12 at Jagan Institute of Management Studies (JIMS)‚ Rohini‚ did my
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percentage. The appearance‚ smell and taste of the production are suspended and the correcting measures are taken also as to sent right the bottling process. The main objective of the study is to find out the strength and weakness of the Pepsi in visakhapatnam zone when compared to the Coca-cola‚ that is mainly in the three places in Srikakulam district i.e. Srikakulam‚ Narasannapeta‚ and Amadalavalasa .Consulting almost all the outlets in these three areas‚ which are selling the soft drinks
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shareholders with USD 8 billion was returned to shareholder. (Source: PepsiCo Website) 19 brands generating more than USD 1 billion revenue Pepsi is positioned to win in the long term. (Source: Pepsi Annual Report 2010) The underlying performance of Pepsi remained solid despite a challenging macroeconomic environment. A strong performance was delivered by Pepsi with growth in revenues along with increase in net income ensured sustainable performance. For detailed financial analysis please refer
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PEPSI: REFRESH EVERYTHING CAMPAGIN By: Lorraine Reynolds March 12th 2015 GSCBC21: Effectve PR Professor Jonas LJUNGGREN PEPSI: REFRESH EVERYTHING CAMPAGIN The Pepsi Refresh Project (PRP) was a new campaign launched by Pepsi Co. It was a campaign where Pepsi asked consumers to come up with different ideas on how to improve aspects of their local communities based on four categories – arts‚ music‚ education and communities. There was also an extra Pepsi Challenge where they would post a question
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