A study on the various factors affecting consumer’s buying behaviour of Pepsi and its brand personification in Gurgaon. Submitted by Aamer Rushnaiwala Priyanka Kawatra Shakeb Khan Tanuj Arora Meenakshi Mishra Sudeepta Barua IILM INSTITUTE OR HIGHER EDUCATION‚ GURGAON Sector 53‚ DLF Golf Course Road‚ Gurgaon-122003 DECLARATION This report is submitted after thorough collection and analysis part for the subject Market Research undertaken in the fourth term from 1st February 2012 to
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COMTEQ COMPUTER AND BUSINESS COLLEGE SUBIC BAY FREEPORT ZONE NETWORK INFRASTRUCTURE PROPOSAL PREPARED FOR COMTEQ COLLEGE Prepared by: Alcazar‚ Irish G. Medina‚ Jonacel M. Malixi‚ Danica P. Reyes‚ Edward Q. Submitted to: Mr. Jerome A. Mascardo I. Introduction Many of today’s success and growth of the colleges that offers computer courses and other courses that is related or concerned with the use of computer depends on their facilities‚ equipments and most
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The History of Pepsi-Cola Caleb D. Bradham was born in Chinquapin‚ North Carolina in 1866 to a well-to-do family. Caleb was a very well liked young man who was not only very smart‚ but very popular as well. He seemed to be destined for great things in life. Caleb wanted to become a doctor and after graduating the University of North Carolina he entered medical school at the University of Maryland. However‚ in his second year of medical school his father’s business failed. Caleb had to quit school
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1 urban greening can improve health conditions in the city Various types of urban green space‚ with its large leaf area‚ dense branches‚ blocking‚ filtering‚ adsorption air of dust‚ particulates‚ while also serving as retention‚ dispersion‚ absorption of air‚ the role of toxic gases‚ which Air can be purified. Forest is a special air purification "filter." For example‚ in a cement plant two rows of large poplars tied‚ the amount of dust in the air can reduce 33% ~ 52%. Shows a variety of green
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Company Name: Greens & Co. Research Subject: Market Research for Exporters This Case study is based on the largest and most successful supermarket chains in the UK‚ Greens & Co. for the purpose of doing a market research to enter the American Grocery market. I have tried to answer the given questions as I have understood the Case study and the market research strategies taken by Greens & Co. 1. Identify the types of market intelligence that Greens & Co. used to move into the US
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6.1 Infrastructure : (1) Philadelphia Main Campus : The Wharton campus in Philadelphia is right on Locust Walk‚ the brick-lined pedestrian thoroughfare at the heart of the University of Pennsylvania. Jon M. Huntsman Hall is the latest addition to the Wharton campus‚ a network of buildings located along Locust Walk and around the Wharton quad. The Wharton campus builds close interactions across its many centers and is large enough to offer world-class resources. The campus’ resources extend from a
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Introduction to the Pepsi brand The following essay will offer information on the world famous brand of Pepsi-Cola and give insight on the history of the brand‚ why it has become so successful as well as provide information and statistics on the brand. Pepsi as a brand has been highly successful in the food and beverage industry‚ this essay will give insight into how the brand was able to keep up with the social and economic conditions of its consumers as well as discuss why Pepsi is a healthy brand
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and Pepsi have been battling each other for more than a century. It’s a legendary brand rivalry. The saga began in 1886‚ when John S. Pemberton developed the original recipe for Coke and Pepsi-Cola was created 13 years later by pharmacist Caleb Bradham and the war still continues . Pepsi has launched Pepsi Raw‚ a new premium Pepsi cola‚ which is made using ingredients from natural sources. Launching first in the UK‚ it is the most significant innovation from Pepsi since the launch of Pepsi Max
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The political environment has played a key role in the performance of both Coke and Pepsi in India. At the time when Pepsi was entering the Indian market‚ India was generally seen as a very unfriendly place for foreigners to do business. In addition‚ in 1991 India experienced a severe economic crisis that was triggered by the rise in imported oil prices following the first Gulf War. This was around the time Pepsi was already in the market in India‚ and had already got a decent foothold in the market
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Strategic issue Maintain competitive focus‚ while splitting PepsiCo and creating governance for the new Pepsi Bottling Group. Internal Analysis Pepsi was invented in 1893‚ establishing a franchise bottling system of 270 bottlers by 1910. Pepsi struggled in its early years declaring bankruptcy twice. The 1970’s and early 80’s‚ Pepsi surpassed Coke for the first time. Bottling was a capital-intensive business and involved highly specialized production lines. Bottling and canning could cost between
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