Panera Bread Report First of all‚ this company is doing great. To big changes in strategy should not be done. The question is how to grow. I have put my efforts in finding problems that may occur while growing rapidly‚ and which strategies Panera Bread must concentrate on to manage a sustaining rapid growth without falling in to those potholes. Problems: 1. How to expand sales of evening meals‚ where there is more direct competition in finer dining? 2. The growth plan is very optimistic‚
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5 Sep 2014 MGMT 479 Panera Case Study 16 Synopsis: “The Panera Bread legacy began in 1981 as Au Bon Pain Co.‚ Inc. Founded by Louis Kane and Ron Shaich a master baker. Corporate headquarters located in Saint Louis‚ Missouri‚ the company prospered throughout the 1980s and 1990s and became the dominant operator within the bakery-cafe category” (Panera Bread‚ 2014). The bakery-café concept capitalized on a confluence of current trends: the welcoming atmosphere of coffee shops‚ the food of sandwich
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9/17/2013 Panera Bread Company 1. What is Panera Bread’s strategy? Which of the four generic competitive strategies discussed in Chapter 3 most closely fit the competitive approach that Panera Bread is taking? What specific kind of competitive advantage is Panera Bread trying to achieve? Driving concept: to provide a premium specialty bakery and café experience to urban workers and suburban dwellers. Generic: Broad differentiation strategy. Competitive advantage: striving to build
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Panera Bread Company Mgt# 495 - CMU Contents Introduction All companies must have a strategic plan. How well the strategy succeeds is based on the competitive strategy plan. A competitive strategy is defined as the “specifics of management’s game plan for competing successfully and securing a competitive advantage over rivals in the marketplace.” (Peteraf-Gamble-Thompson‚ 2013). In addition‚ a competitive strategy helps the company provide its position and advantage in
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Panera Bread Panera Bread began back in 1981. It started out as a small sandwich shop known as Saint Louis Bread. Panera Bread market expansion has growth almost double within only four years range from 1027 in 2006 to almost 2000 location in 2010. Case examined company SWOT analysis‚ keys successful factors and the generic competitive strategy. Company’s vision was to create a specialty café anchored by an authentic‚ fresh-dough artisan bakery and up scales quick-service menu selection. Panera
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PANERA BREAD COMPANY Panera is a specialty café anchored by an authentic‚ fresh dough artisan bakery and upscale quick service menu selections that include sandwiches and soups. Panera Bread primarily in suburban‚ strip malls‚ and regional malls locations that has a unique dining environment and serves higher quality products. Panera Bread`s broad use of differentiation strategy has assisted in their growth and profitability. When it comes to strengthening Panera’s competitive position their rivals
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SWOT Strengths Steady Fast growth: Panera is one of the fastest growing chains with sales over $200 million in 2001. According to exhibit 2 (Dess pg. 667) Panera Bread in 2002 ranked with the highest three-year sales growth rates as of June 2004. Panera Bread has about 1‚027 baker-cafes in the United States‚ and is widely recognized for driving the nationwide trend for specialty breads. This is very impressive for this type of fast-casual food industry. Part of exciting market segment: The
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where they eat‚ enjoy the view‚ or talk to friends while eating‚ or merely while away the time? Panera has assessed its capabilities and strengths and in the process has embarked to enter the food market on a very narrow segment of the market in terms of the uniqueness of its product – to serve customers who are looking for the fresh smell of home baked food‚ feel the joy of tasting fresh bread‚ enjoy the ambience of the restaurant and the view‚ or also to be able to work on their laptops and
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1980 Mr.Shaich started his first bakery called the cookie jar‚ and over three decades he merged with Au Bon‚ acquired St. Louis Bread Co.‚ and eventually morphed into Panera Bread (PNRA). In the past five years Panera’s stock has returned 243%‚ making it the second-best-performing U.S. restaurant after Chipotle (CMG). Shaich (pronounced "shake")‚ 58‚ had a big 2012: Panera‚ with $1.8 billion in revenue and $3.4 billion in system wide sales‚ including franchisees‚ joined the Fortune 1‚000 and in February
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Synopsis Panera Bread Company began in 1981 as Au Bon Pain Co. founded by Louis Kane and Ron Shaich . Ron Shaich befriended cofounder Louis Kane in 1980‚ shortly after opening the Cookie Jar bakery in Cambridge‚ Massachusetts. Kane‚ a venture capitalist‚ had recently purchased the Au Bon Pain Company in 1978. Shaich was interested in “adding bread and croissants to his menu to stimulate morning sales” . Shaich recalled‚ “50‚000 people a day were going past my store‚ and I had nothing to sell
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