Primary Scales of Measurement i. Nominal Scale ii. Ordinal Scale iii. Interval Scale iv. Ratio Scale 4) A comparison of Scaling Techniques Chapter Outline (cont.) 5) Comparative Scaling Techniques 6) Verbal Protocols 7) International Marketing Research 8) Ethics in Marketing Research MEASUREMENT AND SCALING Measurement: The assignment of numbers or other symbols to characterize an object. Rule: Numbers are usually assigned for statistical analysis and for better communication. Scaling: It involves
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Animal Cell Cells are the beginning of everything. Every living thing is composed and made from cells. Cells are the smallest unit of organization that we know of. There are two major categories of cellular organization in eukaryotic cells. Those parts which are “membrane bound”‚ called organelles and those which are not “membrane bound”. Every aspect of the cell is important because each part or organelle’s structure is unique to its function. Non membrane bound organelles‚ are those which provide
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Skeletal Muscle Physiology Activity 1 1. Skeletal muscle fiber- long‚ cylindrical cell with multiple oval nuclei arranged just beneath the sarcolemma Motor unit- all of the muscle cells controlled by a single motor neuron Skeletal muscle twitch- a single stimulus-contraction-relaxation cycle in a skeletal muscle Electrical stimulus- uses an electrical current to cause a single muscle or a group of muscles to contract Latent period- the time between the stimulation of a muscle and the start
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his goals. William stated‚ completed the worksheet. William stated‚ when he is disappointed‚ not being able to do things he want to do‚ and feeling worried about something. William stated that he was in a bad mood recent due to his girlfriend cheating on him. William stated that he felt betrayed and he do not trust her anymore. William stated‚ anger‚ hate‚ rage‚ fear‚ jealousy‚ envy‚ resentment‚ guilt‚ greed and mistrust. William completed the worksheets. William stated‚ being more helpful‚ arguing
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Blood Cells Leukocytes (WBC’s) Leukocytes also known as white blood cells (WBCs) are cells which play a defensive roll in the body against injury and infection. They migrate towards tissues where they are needed and become functional performing various activities. WBCs can be divided into 2 groups: Polymorphonuclear granulocytes and mononuclear agranulocytes. Both types are spherical while suspended in blood plasma but when they invade tissues after leaving the blood vessels they become amoeboid
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Institute of Planners ISSN 2075-9363 Paradox between Public Transport and Private Car as a Modal Choice in Policy Formulation A. H. M. Mehbub Anwar* Abstract This paper presents the stance towards modal choice behavior between public transport and private car. To find out the probable solutions‚ this paper investigated the latent attitudes of the trip makers concerning modal choice between private car and public transport and the advantages and disadvantages of these two modes as a choice
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The Cell membrane surrounds all living cells and is the most important organelle‚ there is also a similar plasma membrane that surrounds all the organelles except for the ribosome. The membrane controls how and what substances can move in and out of the cell/organelle The structure of the membrane is often referred to as the “Fluid Mosaic Model”; this is because of the way it is structured It is composed of phospholipids‚ proteins‚ and carbohydrates‚ which are arranged in a fluid
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1.Carbohydrates Consists of CnH2xOx • Include sugars • Classified into groups based on the number of carbon atoms per molecule. • Classes of Carbohydrates o Monosaccharides ▪ Simple sugars o Disaccharides ▪ Compound sugars o Polysaccharides ▪ Complex sugars a. Monosaccharides • Simple sugars • Contain about 3 to 6 carbon atoms per molecule o Trioses
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THE ORGANELLES OF EUKARYOTIC CELLS . The difference between Prokaryotic and Eukaryotic Cells is organelles‚ membrane enclosed structures that perform specific duties. The most important of all is the “nucleus‚” this holds the DNA and is surrounded by a double membrane. The Prokaryotic lacks a nucleus which is not partitioned from the other cells by membranes. The region between the nucleus and plasma membrane is called cytoplasm and in the Eukaryotic cell it consists of various organelles
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oxidized and thus causes reduction ELECTROCHEMISTRY INVOLVES TWO MAIN TYPES OF PROCESSES: A. Galvanic (voltaic) cells – which are spontaneous chemical reactions (battery) B. Electrolytic cells – which are non-spontaneous and require external e− source (DC power source) C. BOTH of these fit into the category entitled Electrochemical cells GALVANIC CELLS Parts of the voltaic or galvanic cell: o Anode--the electrode where oxidation occurs. After a period of time‚ the anode may appear to become smaller
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