LECTURES 2-3 CORPORATE CARBON AUDIT Agenda Carbon Footprint Concepts Why and What Carbon Measurement Standards and Procedures Emission Scopes and Conversion Factors Assignment 1 Agenda Carbon Footprint Concepts Why and What Carbon Measurement Standards and Procedures Emission Scopes and Conversion Factors Assignment 2 Carbon footprint is a “measure of the impact human Carbon Footprint activities have on the environment in terms of the amount of green house
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History 15-18 5 Content of the report 19-20 6 About MANGO 21-24 Our sustainability policy and model 7 Our sustainability model 29-36 8 Society and customer relationship 37-48 9 Employees 49-60 10 The supply chain and suppliers 61-72 11 Environmental aspects 73-80 12 Economic data 81-92 13 Quality and safety in our products 93-98 14 Corporate governance 99-102 Other information of interest 15 Contact details 16 Verification of the report 17 GRI content index 105-106
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UNIVERSITY OF NORTH BENGAL DARJEELING: 734013 DECLARATION I do hereby declare that this project is submitted by me for partial fulfilment of the Bachelor of Business Administration‚ Information Technology Centre‚ North Bengal University. The project report is exclusively prepared by me and has not been submitted to any other Institution or published anywhere before. DATE:- SIGNATURE:- I.T. CENTRE‚ N.B.U ACKNOWLEDGEMENT At the very outset‚ I would like to thank my family whom I owe a
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Journal of Consumer Marketing Emerald Article: Brand communities for mainstream brands: the example of the Yamaha R1 brand community Reto Felix Article information: To cite this document: Reto Felix‚ (2012)‚"Brand communities for mainstream brands: the example of the Yamaha R1 brand community"‚ Journal of Consumer Marketing‚ Vol. 29 Iss: 3 pp. 225 - 232 Permanent link to this document: http://dx.doi.org/10.1108/07363761211221756 Downloaded on: 08-10-2012 References: This document contains references
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THE MARKETING AUDIT PROCESS How is a marketing Audit conducted? We recommend that the following simple three-step procedure be followed when carrying out a marketing audit. 1. Setting the Objectives and Scope The first step calls for a meeting between the student (the auditor) and a company officer(s) to explore the nature of the marketing operations and the potential value of the marketing audit. If the company officer is convinced of the potential benefits of the marketing audit‚ he and the
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dimensions of a nation brand will be explained and the overall strategies will be criticised by integrating Dordevic’s six dimensions into Switzerland. The paper will conclude with propounding suggestions towards the weakest dimension of branding Switzerland that is; culture and heritage. 1. LITERATURE REVIEW Fan (2010) defines the nation branding as an integrated mixture of export‚ place‚ political and cultural branding. All those components gather around and generate a nation brand. According to him
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is a key element of a firm’s marketing strategy. Strong brands help establish the firm’s identity in the market place‚ and develop a solid customer franchise (Aaker‚ 1996; Kapferer‚ 1997; Keller‚ 1998). Owning the number one or two brand in the product category provides manufacturers withas well as providing a weapon to counter growing retailer power (Barwise and Robertson‚ 1992). A strong brand name Theycan also provide the basis for brand extensions‚ which further strengthen the firm’s position
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Approach to the Future Audit. AICPA White Paper‚ 2012. Couch v United States 409 U.S. 322 (1973). Page‚ Stephen Butler. Achieving 100% Compliance of Policies and Procedures. Mansfield‚ OH: Policies and Procedures‚ 2000. Print. Pavel‚ Tobia and Encontro‚ Mylene. The Enron Scandal. Turney‚ Peter and Watne‚ Donald. Auditing EDP Systems. Pearson South Africa‚ 2002. Print. United States v Arthur Young & Co 465 U.S. 805 (1984). Wallace‚ Wanda (2005). ‘The Economic Role of the Audit in Free and Regulated
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Marketing Audit Starbucks Stores R. J. Yung Marketing Management March 13‚ 2006 Executive Summary Since its foundation in 1971‚ Starbucks has been working uncompromisingly to achieve the company objective of becoming the world’s leading coffee brand. Having gone through various stages of growing pain‚ today the Company is operating with over 10‚000 stores in 37 countries. Starbucks’ success was mostly a direct result of its aggressive expansion plan‚ that consequently turned the Starbucks
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TVS Group Batch-B Group 9 This report contains a brief description of TVS Group and its subsidiaries. About mission‚ vision statements of the company. This report also includes BCG matrix of various TVS industries‚ Porter’s five force analysis on TVS motors‚ Ansoff matrix and SWOT analysis of various TVS motors brands. AMRITA GOPIKRISHNAN ANOOP KUMAR S BALRAM RAIKAR KARTHIK G VIGNESHKUMAR B [TVS GROUP] November 2‚ 2012 INTRODUCTION The TVS Group was established in 1911 by T
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