Strategic Marketing Management Summative Assignment BUSI5B815 Word Count: 2011 Anonymous Code: Z0957486 Submission Date: 19/01/14 Personal Declaration Word Count: 2011 I confirm that this piece of work is as a result of my own work. Material from the work of others not involved in the project has been acknowledged and quotations and paraphrases suitably indicated. Furthermore‚ I confirm that I understand the definition of plagiarism that is used by Durham University
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------------------------------------------------- FACULTY OF WELL-BEING AND SOCIAL SCIENCES (BUSINESS) Module Title: CONTEMPORARY MANAGEMENT ISSUES (BAM3011) Assessment Title: Management models Student Number: 1011331 Module Leader: Barry Simmons Date of Submission: 27th April 2012 The two management models that will be critically evaluated on their usefulness to managers in the service sector are the Just-in-Time (JIT) and the Lean manufacturing models. These two manufacturing
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(3)‚ 239–251. Rapp‚ A.‚ M. Ahearne‚ J. Mathieu and N. Schillewaert (2006)‚ The impact of knowledge and empowerment on working smart and working hard: the moderating role of experience‚ International Journal of Research in Marketing‚ 23 (3)‚ 279–293. Piercy‚ N. F.‚ D. W. Cravens and N. A. Morgan (1998)‚ Salesforce performance and behavior-based management processes in business to business sales organisations‚ European Journal of Marketing‚ 32 (1–2)‚ 79–100. Boorom‚ M. L.‚ J. R. Goolsby and R. P. Ramsey
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MM4751 MARKETING STRATEGY Lecture LTL001: Monday‚ BC311 8:30am~11:30am LTL002: Thursday‚ M106 8:30am~11:30am LTL003: Friday‚ M106 15:30pm~18:30pm LEVEL 3 CREDITS 3 Lecturer: Sherman Lam Office/Tel/email: M809‚ 2766-4020‚ sherman.lam@polyu.edu.hk Office Hours: by appointment COMPONENT WEIGHTING: 1. Examination 50%‚ (Min passing grade D) 2. Course work 50%. (Min passing grade D) Components of Continuous Course Work Assessment (CA) % of Total I. Group Project Presentation 20%
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Disney/Marvel’s critical analysis of approach to branding and marketing communications using concepts from B825 units five (branding) and six (communications) based on Apple Case Question A. Q. A: Critically analyse Apple’s approach to branding and marketing communications using concepts from B825 units five (branding) and six (communications). (20 marks) The case talks about two brands Disney and Marvel in the light of the recent acquisition of Marvel by Disney. Hence not only Disney’s and
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References: - Hought‚ J. Arthur‚ A. Thompson‚ Jr. Strickland III‚ A.J & Gambie‚ J.E. 2008. Crafting and Executing Strategy. McGraw Hill International Edition. - Piercy‚ N. The Body Shop. A case for burial or rising from the grave? - The Body Shop values report. 2007.
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A Market-Based Approach to Understanding Communication and Teamworking: A Multi-Disciplinary Literature Review Peters‚ Linda D. and Keith P. Fletcher. Academy of Marketing Science Review. Vancouver: 2004.Vol.2004 pg. 1 » Jump to full text Author(s): Peters‚ Linda D. and Keith P. Fletcher Publication title: Academy of Marketing Science Review. Vancouver: 2004. Vol. 2004 pg. 1 Source type: Periodical ISSN/ISBN: 15261794 Abstract (Document Summary) In this paper‚ we take an interdisciplinary approach
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2nd Edition. Oxford: Butterworth-Heinemann. Finch‚ J Guardian Unlimited (2007). ‘Supermarket fact sheet’. [online]. Available at: URL:http://www.guardian.co.uk/supermarkets/story/0‚‚874639‚00.html [Accessed 14 May 2007]. Hooley‚ G.‚ Saunders‚ J.‚ Piercy‚ N. (2004) Marketing Strategy and Competitive Positioning. 3rd Edition. Harlow: Pearson Education Limited. IGD (2007).‘UK grocery retailing’. [online]. Available at: URL:http://www.igd.com/cir.asp?menuid=51&cirid=114 [Accessed 14 May 2007]. Jobber
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14‚ no. 3‚ pp. 1-9. Papadopoulou‚ P Hines‚ P. Holweg‚ M. and Rich‚ N. (2004). Learning to evolve. A review of contemporary lean thinking. International Journal of Operations & Production Management. Vol. 24‚ no. 10‚ pp. 994-1011. Philips‚ E Piercy‚ N.‚ & Rich‚ N. (2009). Lean transformation in the pure service environment. The case of the call service centre‚ International Journal of Operations & Production Management. Vol. 29‚ no. 1‚ pp. 54-76. Psychogios‚ A Renaissance Capital Report
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uk/portal/analysis/tab (Accessed: 15 November 2014). Euromonitor‚ (2014) Sports Nutrition Trends and Developments. Available at: http://0-www.portal.euromonitor.com.emu.londonmet.ac.uk/portal/analysis/tab (Accessed: 15 November 2014). Hooley‚ G.‚ Saunders‚ J. and Piercy‚ N. (2012) Marketing strategy and competitive positioning‚ 5th ed Hughner‚ R.‚ McDonagh‚ P.‚ Prothero‚ A.‚ Shultz‚ C. and Stanton‚ J. (2007) ’Who are organic food consumers? A compilation and review of why people purchase organic food ’‚ Journal
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