Pilgrim Bank Case September 26‚ 2013 How much do profits vary across customers? Provide statistical support for your answer. Out of a sample of 31‚634 Pilgrim Bank customers‚ from a population of 5 million total‚ and zero missing values‚ profits vary widely. The average customer profitability is $111.50. The minimum value of this data set is -$221 and the maximum is $2071. This describes that there is a very wide range. The median customer profitability is $9 and the standard deviation is $272.84
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Pilgrim Bank Case ‐ Group 5‚ Section D The 95 percent confidence interval is (Z = 1.96) (n =31634) (σ = 272.84) 108.496 < Population Mean < 114.5094 The variation of the mean is not very large (+-3.01)‚ so sample mean can be assumed to be representative of population mean. Number of offline users: 27781‚ x1 = 110.79‚ σ1 = 271.301 Number of online users: 3853‚ x2 = 116.67 σ2 = 283.66 Z = (x1-x2)-(µ1-µ2)/Sqrt(σ12/n1+σ22/n2) Null Hypothesis: µ1= µ2 Alternative Hypothesis: µ1 =! µ2 Z = -1.212 and Z-critical
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Mel Lazo ISDS 7540 – Marketing Analytics Module Dr. Black 7 December 2012 Pilgrim Bank Case Analysis Introduction and Defining the Relationships The business analyst at Pilgrim Bank‚ Alan Green‚ was tasked with guiding the marketing team to a better understanding of customer profitability. With the help of his supervisor and the IT department‚ he has access to an extensive data set of over 30‚000 customers‚ both old and new. Included are continuous variables for Profit‚ Tenure‚ and Satisfaction
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profitable for Pilgrim Bank than offering incentives to promote wider use of the online channel. To begin solving the problem‚ Mr. Green first must address the following research issues: how much more/less profit do online users generate; is this difference significant‚ what are the measures of customer profitability‚ what are the characteristic of the bank’s online users and profitable customers‚ what are the costs of operating the online banking channel‚ and finally what measures does the bank take to
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CASE STUDY 4 QUESTION 2 PILGRIM BANK QUESTION 2A “Are online customers significantly more profitable than offline customers?” “Are online customers significantly more profitable than offline customers?” In the year of 1999‚ only about 12% of the customers use online channel. Most of Pilgrim Bank’s customers (around 88%) are offline customers. “Are online customers significantly more profitable than offline customers?” Year 1999 Year 2000 “Are online customers significantly more profitable
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Question Perform relevant analysis to help Alan Green prepare for the meeting to be held on Monday Give null and alternate hypothesis wherever required clearly state results and interpretations. T-Test Group Statistics 9Online N Mean Std. Deviation Std. Error Mean 9Profit 1 3854 116.67 283.665 4.569 0 27780 110.79 271.301 1.628 Independent Samples Test Levene’s Test for Equality of Variances t-test for Equality of Means 95% Confidence Interval
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(Winter 2014) Pilgrim Bank (A): Customer Profitability Pilgrim Bank (A) is a case that analyzes customer profitability in a retail banking setting. It explores a business phenomenon common to the retail banking industry and‚ within this context‚ acquaints you with the types of managerial questions that can be made by data analysis. As a recently hired analyst‚ Alan Green (your group’s role) has data on a sample of customers and must make recommendations about whether the bank should charge
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Case: 75 Federal Finance Bank – Instructor’s Solution INPUT DATA: Amount Needed to Raise Flotation Costs Stock Offer Price Market Value/Book Value Ratio (Dollars in thousands) Assets Cash U.S. Treasuries Mortgage-backed Securities Municipal Bonds Government Agency Securities Total Cash & Securities Residential Mortgage Loans Consumer Loans Business Loans Total Loans Fixed Assets Total Assets Liabilities Passbook Savings Non-interest Checking N.O.W. Accounts Money Market Accounts Certificate of
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loyalty. She wanted to know how the Company could build an Asia-specific CRM process blueprint for their internal customer management process and transfer that knowledge to its clients. The strategy team had a four-week deadline to present its solutions. Grey Global Group was a full communications enterprise with 16 global partner companies focused on distinct communications disciplines and engaged in a wide range of marketing and
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(negligently) runs over another while driving carelessly has committed a tort of battery based on negligence Duty of Care The reasonable person standard The law does not require perfection‚ only what is reasonable under the circumstances In the case of a professional such as a doctor‚ engineer or accountant‚ that standard is a reasonable doctor‚ engineer or accountant. SQUISH LA FISH v. THOMCO Issue Did the defendant fail to take reasonable care that the information it provided was correct
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