The Ford Pinto Project The Ford Motor Company has been the leading car company for many decades. In the late 1960’s early 1970’s the company was losing the battle with Japanese with the small efficient cars. Lee Iacocca‚ Chief Executive Officer the Ford Motor Company wanted a car that will be competitive to these Japanese compact cars. With this intention in mind‚ the company wanted to manufacture a sub-compact vehicle that weighs less than 2‚000 pounds and costs under $2‚000. The result is
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The Ford Pinto Case In the late 1960’s Ford Motor Company wanted to produce a small model car to compete with small Japanese and German imports like Volkswagen‚ Datsun and Toyota (Danley). In 1969 Ford’s Board approved the plan to produce the Pinto. The CEO‚ Lee Iacocca‚ wanted a car that was low weight‚ under 2‚000 pounds‚ and low cost‚ under $2‚000. Lee “Iaccoca imposed the 2000/2000 rule‚ i.e.‚ the Pinto could weigh no more than 2000 pounds and cost no more than $2000” (Danley). The engineers
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THE FORD PINTO CASE: THE VALUATION OF LIFE AS IT APPLIES TO THE NEGLIGENCE-EFFICIENCY ARGUMENT Christopher Leggett Law & Valuation Professor Palmiter Spring‚ 1999 Abstract Text of Paper -------------------------------------------------------------------------------- Abstract The cases involving the explosion of Ford Pinto’s due to a defective fuel system design led to the debate of many issues‚ most centering around the use by Ford of a cost-benefit analysis and the
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Running head: FORD PINTO FORD PINTO Insert Name Here Insert Affiliation Here The case of Ford Motor Company producing the Pinto is a clear example of unethical behavior on the part of an automobile manufacturer‚ where a potentially dangerous product was knowingly released into the market. While there are some good consequences from the action‚ such as the jobs that were provided to American employees producing the car‚ and the individuals provided with an affordable vehicle‚ these were
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The Ford Pinto was a subcompact vehicle that Ford Motor Company manufactured from 1970- 1980. The Pinto caught on with consumers‚ and sales of the vehicle were high. However‚ serious problems quickly arose regarding the design of the Pinto. The gas tank on the vehicles was placed directly behind the rear axle instead of above it‚ with only nine inches of space between the gas tank and axle. Bolts were also placed close to the gas tank‚ increasing the risk that they could puncture the tank in an accident
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Running Head: ENGINEERING Engineering Issues and the Ford Pinto Major Walker‚ III Troy University The Ford Pinto was first introduced to the North American market in 1970. The Pinto was introduced primarily to compete in the small car market with where Volkswagen dominated. The way the Ford Pinto was designed tragically left rear-ends accidents up in flames. This is because the gas tank was positioned in between
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Ford Pinto Case Brief There was strong competition for Ford in the American small-car market from Volkswagen and several Japanese companies in the 1960’s. To fight the competition‚ Ford rushed its newest car the Pinto into production in much less time than it usually required to develop a car. The regular time to produce an automobile is 43 months; Ford took 25 months. Before production however‚ Ford engineers discovered a major flaw in the cars design. In nearly all rear-end crash test collisions
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Varun Patel Philosophy 131 Michael F. Martin 03/08/2010 The Ford Pinto Case and Utilitarianism In this essay‚ I will talk about the ford Pinto case‚ and how the information was withheld from public in order to save company from huge losses and at the same time keep company’s reputation intact. I don’t think the decision of the ford company to with hold the information about the safety-issue of the car for which they were already aware of; was the right thing to do. I agree‚ as a utilitarian
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Unfortunately‚ the one corner they cut was the placement of the fuel tank‚ causing catastrophic failure in rear end collisions resulting in loss of life‚ serious injury‚ or burned out vehicles. Daniel Boyce‚ author of The Ford Pinto Cade Information‚ cuts to the chase‚ “The Ford Pinto is known to be one of the most dangerous cars produced in automotive history due to several serious design flaws” (Boyce). This is a crucial statement that can affect the reputation of a company and have serious consequences
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Running head: FORD PINTO CASE (Newton‚ Ford‚ 2007‚ p. 1)Ford Pinto Case External social pressures play a big part in the decision reached about the Ford Motor Company. When you have highly respected individuals such as retired NASA engineer Dr. Leslie Ball say “The release to production of the Pinto was the most reprehensible decision in the history of American Engineering” (Newton‚ Ford‚ 2007‚ p. 1); there is cause for concern. There would be more
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