OF The world’s most recognized trademark it is recognized by 94% of the world’s population FOR HINDUSTAN COCA-COLA BEVERAGES PVT. LTD. ‚ PANKI INDUSTRIAL AREA‚ DADA NAGAR KANPUR. SUBMITTED IN SUMMER TRAINING OF MBA PROGRAMME OF APOLLO INSTITUTE OF TECHNOLOGY KANPUR UNDER GUIDANCE OF: Mr. ADESH TRIPATHI (AREA MARKETING MANAGER) SUBMITTED BY: Divya Tiwari MBA 3rd SEMESTER 2009-2010 DECELARATION I Divya Tiwari declare that this project
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The Coca-Cola Company From Wikipedia‚ the free encyclopedia The Coca-Cola Company Type Public Traded as NYSE: KO Dow Jones Industrial Average Component S&P 500 Component Industry Beverage Founded 1886 Founder(s) Asa Griggs Candler Headquarters Coca-Cola headquarters‚ Atlanta‚ Georgia‚ U.S. Area served Worldwide Key people Muhtar Kent (Chairman & CEO) Products List of The Coca-Cola Company products Revenue US$ 48.01 billion (2012)[1] Operating income US$ 10.84 billion (2012)[1]
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COCA-COLA Ryan Hodownes Southern New Hampshire University Dr. Greg Randolph ABSTRACT The purpose of this paper is to examine the company Coca-Cola‚ which is an Atlanta based beverage company‚ from an economic point of view. The beverage industry as a whole will be examined. Many things will be taken into consideration such as entry barriers for the firm‚ competitors and their goods‚ as well as the structure of the overall industry. Coca-Cola will be examined specifically by looking at the
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An Effective Organisational Structure - Coca-Cola Company background The Coca-Cola Company is the world’s largest beverage company‚ refreshing consumers with nearly 500 sparkling and still brands. Coca-Cola is recognised as the world’s most valuable brand. The company’s portfolio includes 12 other billion dollar brands‚ including Diet Coke‚ Fanta‚ Sprite‚ Coca-Cola Zero‚ Vitaminwater‚ Powerade‚ Minute Maid and Georgie coffee. Globally‚ Coca-Cola is the number one provider of sparkling beverages
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Manvi Garg ( 93027 ) Rupali Madan ( 93041 ) Shashwat Sharma ( 93048 ) Swati Jain ( 93056 ) Global Human Resource Management at Coca – Cola Ques 1) Substantiate the phrase “ think globally‚ act locally ”‚ from the perspective of key HRM functions that could be practiced by Coca Cola. Solution 1) “Think globally‚ act locally” is used when multinational corporations are encouraged to build local roots. It is sometimes expressed by combination of words
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The Coca Cola company is a long standing producer of flavored drinks. They are considered by many to be the original cola drink. The drink was created in 1886 by a pharmacist named John Pemberton. Coca-cola is sold today in over 200 countries and has over 500 brands. The company has sustainability measures in place and believes in philanthropic endeavors. The company offers internships to up-and-coming business students looking for an opportunity to work with one of the largest and most storied companies
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COCA COLA – A BRAND EQUITY MODEL study: Brand Asset Valuator Model : In the BAV Power Grid‚ CocaCola will be placed among the companies which are leaders with high earnings or high potential. We may look at the position of CocaCola in the market with respect to the following parameters :- Differentiation : This measures the strength of the brand’s meaning. CocaCola‚ to maintain the differentiated product that it aims to achieve invests 20% of its advertising budget on its differentiating
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strategies etc. company needs to implement individual strategies to cope with each type of change. Coca Cola Corporation is among one of the oldest corporations of the world. It has gone through many internal and external changes since it has been in existence. The company has used techniques of change management in order to survive from the consequences of those events. Coca Cola is a type of company that requires making changes in its products and business strategies according to the
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1. * Coca-Cola is a carbonated soft drink sold in stores‚ restaurants‚ and vending machines in every country except Cuba and North Korea. It is produced by The Coca-Cola Company of Atlanta‚ Georgia‚ and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27‚ 1944). Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton‚ Coca-Cola was bought out by businessman Asa Griggs Candler
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The Coca-Cola Company is the world’s largest beverage company‚ refreshing consumers with nearly 500 brands. Globally‚ we are the No. 1 provider of sparkling beverages‚ juices and juice drinks and ready-to-drink teas and coffee. With an enduring commitment to building sustainable communities‚ our company is focused on initiatives that protect the environment‚ conserve resources and enhance the economic development of the communities where we operate. Our Mission • To refresh the world. • To inspire
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