[Year] IBS Administrator [PIZZA HUT: AN ANALYSIS OF SERVICES] Submitted to: Prof. K.C. Prakash Submitted By: Pallavi (07BS2758) Table of Contents Company Profile ……………………………………………………………………….02 Industry profile…………………………………………………………………………10 Major competitors profile……………………………………………………….……13 Literature review……………………………………………………………………….20 Marketing Mix Analysis………………………………………………………………..23 Marketing Mix Of Competitors………………………………………………………
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ACKNOWLEGDEMENT Alhamdulillah‚ first of all we would like to thanks Allah SWT for giving us the opportunity to live in this world and a good health also giving us the chances to complete this assignment with flying color. This assignment was prepared for subject Principle od Entrepreneurs (ENT 530)‚ Universiti Teknologi Mara (UiTM). Secondly‚ we would like to express our deepest thanks to Madam Azita binti Aboo Bakar ‚ our lecturer for this subject ENT 530 and for guiding us for this semester 4 to
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Changing Culture at Pizza Hut and Yum! Brands‚ Inc. The concept of corporate culture has captured the imagination of executives for years. For executives struggling to manage organizational change‚ understanding their organization’s culture has become paramount before undertaking such a change. They realize that significant strategic and structural realignment cannot occur if it is not supported by the organization’s norms and values. Organization cultures are created by leaders and‚ therefore‚
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PROFILE Pizza Hut is one of the flagship brands of Yum! Brands‚ Inc.‚ which also has KFC‚ Taco Bell‚ A&W and Long John Silver’s under its umbrella. Pizza Hut is the world’s largest pizza chain with over 12‚500 restaurants across 91 countries In India‚ Pizza Hut has 137 restaurants across 36 cities‚ including Delhi‚ Mumbai‚ Bangalore‚ Chennai‚ Kolkata‚ Hyderabad‚ Pune‚ and Chandigarh amongst others. Yum! is in the process of opening Pizza Hut restaurants at many more locations to service a larger
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GROUP MEMBERS Ahmad Hazrul Hakim bin Anuar Wan Nur Hazirah bt Wan Sukri Noor Azmina Syafawati bt A. Hamid Nurul Izaty Bt Mohd Aziz ORGANIZATION BACKGROUND • Kenny Rogers Roasters (KRR) is a chain of chicken-based restaurant. • KRR is now part of Malaysian under Berjaya Corporation Berhad. • KRR is a franchise company owned by KRR International Corporation. • 74 restaurants in Malaysia and 8 in Indonesia. • Brand tagline is “less fat‚ less salt‚ less calories” • Muffins‚ jacket potatoes‚ vegetable
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INTRODUCTION In the land of tandoori rotis and masala dosas‚ does Italian food have any place? Yes‚ says the statistics. The pizza industry is really sizzling with hectic activity. The 150 Cr industry growing at an annual rate of 50% is expanding at a frantic pace. Organized food service is characterized by a chain of outlets using a uniform brand identity across all outlets‚ centralized procurement of supplies‚ focus on quality‚ standardization and safety from supplier’s uniformity
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RETAIL PROJECT ON PIZZA HUT GROUP MEMBERS:- 1) JASMEET DUA 2) HITIKANT SAHOO 3) RAHUL GYANESWAR 4) RUDRA PRATAP HOTA 5) ASHUTOSH PRATAP SINGH CONTENTS 1) INTRODUCTION………………………………………..1 2) RETAIL ENVIRONMENT…………………………….2 3) POSITIONING…………………………………………...3 4) MARKETING STRATEGY…………………………….4 5) PRODUCT ASSORTMENT…………………………….5 6) PRICE POSITIONING………………………………….6 7) CUSTOMER PROFILE…………………………………7 8) CONSUMER PULL FACTORS………………………...8 9)
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To. Adrian Grose-Hodge ------------------------------------------------- Course Title. English Pre-Sessional Summer Course‚ 2010 ------------------------------------------------- Title. BACKGROUND HISTORY AND SWOT ANALYSIS OF PIZZA HUT
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Executive Summary Pizza Hut started out as a pizza parlor opened up by two brothers in Topeka‚ Kansas. Today‚ the company has restaurants all over the world and its annual sales are in the billions. The growth of the company was due to a good product being delivered at a good price and offering perceived value. The company has adjusted to new entrants into the market and has managed to stay ahead of the competition. The philosophy for growth is simple: Take care of the customer‚ and the customer
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Case Study – Pizza Hut‚ Inc. Case Study – Pizza Hut‚ Inc. Study: Master of Information Technology Winter term 2003/04 A case study for the subject “Business Administration” at the University of Appllied Science Frankfurt am Main (Fachhochschule Frankfurt am Main). Disclaimer: All information‚ tables and values are taken by “Pizza Hut‚ Inc.‚ 9-588-011‚ Harvard Business School”‚ which was published at May 7th‚ 1991‚ or is mentioned in the appendix. We intended not to use any copyrighted material
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