The Pizza Company VS The Pizza Hut It is surprising that Pizza has become a popular food among Thai people. The Pizza Company and The Pizza Hut‚ the only two biggest pizza companies in Thailand‚ have contended for the pizza leadership for many years. People consume so much of pizzas that pizzas have been in the top ten Thais’ favorite foreign cuisine. While using service of these two companies‚ have you ever noticed the distinction between the two companies? Actually‚ there are three qualities
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Pizza Hut Marketing analysis-5cs Customers The basic need that seeks to satisfy Pizza Hut is to offer some food to customers‚ but also Pizza Hut offer variety of products as customers seek greater choice in relation to different types of pizzas‚ types of pizzas mass‚ side dishes‚ too the customers seek facilities that will provide comfort and a staff that treats customers with courtesy and speed‚ the customers seek innovation in products and they are interested in new types of pizzas
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GROUP MEMBERS Ahmad Hazrul Hakim bin Anuar Wan Nur Hazirah bt Wan Sukri Noor Azmina Syafawati bt A. Hamid Nurul Izaty Bt Mohd Aziz ORGANIZATION BACKGROUND • Kenny Rogers Roasters (KRR) is a chain of chicken-based restaurant. • KRR is now part of Malaysian under Berjaya Corporation Berhad. • KRR is a franchise company owned by KRR International Corporation. • 74 restaurants in Malaysia and 8 in Indonesia. • Brand tagline is “less fat‚ less salt‚ less calories” • Muffins‚ jacket potatoes‚ vegetable
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Case Study – Pizza Hut‚ Inc. Case Study – Pizza Hut‚ Inc. Study: Master of Information Technology Winter term 2003/04 A case study for the subject “Business Administration” at the University of Appllied Science Frankfurt am Main (Fachhochschule Frankfurt am Main). Disclaimer: All information‚ tables and values are taken by “Pizza Hut‚ Inc.‚ 9-588-011‚ Harvard Business School”‚ which was published at May 7th‚ 1991‚ or is mentioned in the appendix. We intended not to use any copyrighted material
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[Year] IBS Administrator [PIZZA HUT: AN ANALYSIS OF SERVICES] Submitted to: Prof. K.C. Prakash Submitted By: Pallavi (07BS2758) Table of Contents Company Profile ……………………………………………………………………….02 Industry profile…………………………………………………………………………10 Major competitors profile……………………………………………………….……13 Literature review……………………………………………………………………….20 Marketing Mix Analysis………………………………………………………………..23 Marketing Mix Of Competitors………………………………………………………
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Let’s define what CRM is first. CRM stands for Customer Relationship Management. The goal of implementing such management system is as follows: Source: Marketing Management‚ 12th edition‚ Kotler & Keller. According to Peppers and Rogers‚ one-to-one marketing that can be adapted to CRM marketing are as follows(This is the complete list of the above diagram): Identify your prospects and customers. Differentiate customers in terms of their needs and their value to your company
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2010) 4.2 Seminar Kenali Potensi Diri anjuran Richworks Resources (2010) 4.3 Ad-hoc Training Course Phase 2 anjuran Kolej Universiti Insaniah ( 21 July – 10 October 2010) 5. Personality 5.1 Excellent verbal and written communication skills in Bahasa Melayu and moderate in English and arabic. 5.2 Ability to interact well with all levels of management. 5.3 Eager to explore something new (experience). 5.4 Able to work independently
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INTRODUCTION In the land of tandoori rotis and masala dosas‚ does Italian food have any place? Yes‚ says the statistics. The pizza industry is really sizzling with hectic activity. The 150 Cr industry growing at an annual rate of 50% is expanding at a frantic pace. Organized food service is characterized by a chain of outlets using a uniform brand identity across all outlets‚ centralized procurement of supplies‚ focus on quality‚ standardization and safety from supplier’s uniformity
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STUDIES PIZZA HUT INDIA Overview Launch of a New Pizza Crust - Freshizza Create awareness for the introduction of the new pizza crust ‘Freshizza’‚ highlighting FRESHNESS of the dough as a key ingredient for a perfect pizza. Situation Analysis Each Pizza Hut restaurant prepares fresh dough several times a day on premise‚ unlike competing brands whose stores receive crusts from a few central commissaries making the dough older by 1- 2 days. This fact had not been leveraged by Pizza Hut in the
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TASK 2 HUMAN RESOURCES The Human Resources Department is split into several functions‚ which aim to support the overall business with a real ‘Passion for People’. These functions include the following: - The Training & Development Team: This team aims to support and develop team members to their fullest potential‚ using various programmes such as the Expert training programme‚ as well as the Developing Champions training programme for all levels of restaurant management. In addition
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