Q1 Pasta Purchased Lambert’s Pasta & Cheese Challenge – Needed to identify a brand name; Found Contadina through focus groups and finalized upon Contadina Fresh Performed BASES I study to assess the current level of awareness and usage of fresh pasta and sauces. NRFC wanted to estimate first year trial volume‚ simulate total year 1 sales volume and understand likely effects of alternate positioning. BASES study forecasted market data such as trial rate‚ repeat purchase‚ transaction size and
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Database Design Process Database Life Cycle Key points Database design must reflect the information system of which the database is a part Information systems undergo evaluation and revision within a framework known as the Systems Development Life Cycle (SDLC) Databases also undergo evaluation and revision within a framework known as the Database Life Cycle (DBLC) There are two general design strategies exist: top-down vs. bottom-up design centralized vs. decentralized design 2
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CASE STUDY 1 DOMINO’S SIZZLES WITH PIZZA TRACKER CASE STUDY QUESTIONS 1. What kinds of systems are described in this case? Identify and describe the business processes each supports. Describe the inputs‚ processes‚ and outputs of these systems. Transaction processing system. They are taking and customizing orders using a touch-screen interface‚ maintaining sales figures‚ and compiling customer information. inputs‚ they capture data about customer orders‚ purchase orders etc.
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What is a database? * A database is a structured collection of data. The data is typically organized to model relevant aspects of reality (for example‚ the availability of rooms in hotels)‚ in a way that supports processes requiring this information (for example‚ finding a hotel with vacancies). * The term database is correctly applied to the data and their supporting data structures‚ and not to the database management system (DBMS). The database data collection
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Normalization of Database Tables Introduction to Normalization of Database Tables Normalization of Database Tables l Introduction to Normalization of Database Tables 4 4 4 ISM 602 Dr. Hamid Nemati 4 4 4 Functional Dependency l Introduction to Normalization of Database Tables l l A Functional Dependency Is A Relationship Between Or Among Attributes Such That The Values Of One Attribute Depend On‚ Or Are Determined By‚ The Values Of The Other Attribute(s)
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database systems: a practical approach to design‚ implementation and management (5th edition) Description: This best-selling text introduces the theory behind databases in a concise yet comprehensive manner‚ providing database design methodology that can be used by both technical and non-technical readers. The methodology for relational Database Management Systems is presented in simple‚ step-by-step instructions in conjunction with a realistic worked example using three explicit
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Innovations in Practice Volume 9‚ 2010 Database Security: What Students Need to Know Meg Coffin Murray Kennesaw State University‚ Kennesaw‚ GA‚ USA mcmurray@kennesaw.edu Executive Summary Database security is a growing concern evidenced by an increase in the number of reported incidents of loss of or unauthorized exposure to sensitive data. As the amount of data collected‚ retained and shared electronically expands‚ so does the need to understand database security. The Defense Information Systems
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DATABASE TECHNOLOGIES CLASS T.E. ( INFORMATION TECHNOLOGY) HOURS PER LECTURES : 04 WEEK TUTORIALS : -PRACTICALS : 02 HOURS EVALUATION THEORY 3 SYSTEM: PRACTICAL -ORAL -TERM WORK -- SEMESTER VI MARKS 100 -25 25 Objectives of the course: • This course aims to provide continuum to where the first course of databases left off. Design aspects of relational databases are covered. • Complex data models like OO OR parallel and distributed are introduced. • The course provides students a good overview
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Database Design Scenario Currently a school uses a non-computerised database system to store the following information about its students: roll class‚ surname‚ first name‚ guardian ’s name‚ address‚ student ’s date of birth‚ gender‚ sport house‚ emergency-contact telephone number‚ mailing name‚ list of subjects offered‚ and subjects in which the student is enrolled. The system takes up a large amount of space‚ has many duplicated entries some of these with mistakes and it is time consuming
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Domino’s Pizza‚ Inc. (NYSE: DPZ) is an international pizza delivery corporation headquartered in Ann Arbor‚ Michigan‚ United States. Founded in 1960‚ Domino’s is the second-largest pizza chain in the United States.[1] Domino’s currently has nearly 9‚000 corporate and franchised stores[2] in 60 international markets[3] and all 50 U.S. states. Domino’s Pizza was sold to Bain Capital in 1998 and went public in 2004. Domino’s menu features pizza‚ pasta‚ oven-baked sandwiches‚ wings‚ boneless chicken
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