In China’s fast-food industry‚ largely dominated by Yum! Brands‚ the barriers to entry are high due to several key factors. First‚ a company trying to break into the Yum! Brands market must compete with their restaurants‚ Kentucky Fried Chicken‚ Pizza Hut‚ Taco Bell‚ which have a combined total of over 3600 stores in their market. Economies of scale come into play because most fast-food companies have the capital and production abilities to produce their product and additional products for much cheaper
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Kentucky Fried Chicken and the Global Fast-Food Industry: KFC : world’s largest chicken restaurant chain and third largest fast-food chain in 2004 One of the first fast-food chains to go international‚ one of the world’s most recognizable brands. KFC’s early international strategy: grow its company and franchise restaurant base throughout the world refocused in 2004 on several high growth markets (China‚ Canada‚ UK‚ Australia‚ South Africa‚ and more) company-owned restaurants (greater control
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want the consumers to remember it as Kentucky Fried Chicken. Just KFC would do nicely. Thank you very much. More than a decade after they set foot in India‚ all the major MNC fast food chains such as McDonald’s‚ Yum! (which owns the KFC and Pizza Hut brands)‚ and Domino’s are fast changing their stripes and business models in India to the extent they wouldn’t have even imagined in their early days. Burdened with a name and an international legacy that’s enough to drive away a third of Indian
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Case study: Fast-Food War in Singapore Mc Donald’s Corporation is the giant fast food restaurant chain in the world. It serves around 68 million customers every day in 119 countries. The first restaurant in Singapore was opened in 1979. Nowadays‚ 121 McDonald’s restaurants operate across the island‚ serving 1.2 million customers weekly (McDonald’s‚ 2013). Primary products which mean selling world wild include cheeseburgers‚ hamburgers‚ chicken‚ hash brown‚ coke and milkshake. To keep menu diversity
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figure at bang bang : http://www.lexlimbu.com/2010/01/kfc-sales-figure-are-banging.html KFC‚ Pizza Hut come in Nepal. http://www.thaindian.com/newsportal/business/kfc-pizza-hut-come-to-nepal_100278399.html Marketing strategy in terms of Kentucky Fried chicken: http://www.scribd.com/doc/23243334/kfc-project-on-market-research Republic: Business and Economy: Global franchises ready for Nepal KFC‚ Pizza Hut to open on Wednesday UPIAsia.com: http://www.upiasia.com/Society_Culture/2009/11/30/kfc_and_pizza_hut_hit_kathmandu/8617/
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the same market but TruEarth responded accordingly) 5) Pizza opportunity Vs Pasta opportunity The refrigerated pizza market is bigger (5.8B$ Vs 4.4B$ in 2007) therefore harder to join in. Already huge players like Nestle and Kraft. But the whole grain crust with high-quality ingredients is a new opportunity in this market Distribution network: was new for pasta and is now already established for pizza‚ with some brand awareness Pizza has a poor image as a healthy meal whereas pasta‚ especially
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OPPURTUNITIES:- • In the sandwich segment McDonald’s accounted for 35% and the Burgering gaining market share of 16%. • The restaurants of friends and shoney’s are closed forcefully due to declining profits. • Pizza Hut and little caesuras are closed restaurants which are performing very low in the Pizza segmentation. • Very soon Boston market entered Bankrupty proceeding in 1999. • For fast food restaurants mainly consists of largest group is Baby boomers of aged 35 to 50. THREATS:- • 1.5 million
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baked products within their three operating plants in Montreal‚ Winnipeg and Toronto. The operating plants produce items such as frozen pizza in Winnipeg‚ MB‚ pies in Montreal‚ QC and Cakes in Toronto‚ ON- with each representing 30%‚ 30% and 40% of the total revenue stream respectively. The buyers for this company include large institutional clients such domino’s pizza‚ etc. which have a significantly higher level of power whereas the seller of the products consists of several food producers which have
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Kentucky Fried Chicken is one of the most world-renowned fast food restaurants in the world‚ and remains the world’s most popular chicken restaurant chain. Today there are more than 13‚000 chains around the world in 90 different countries and territories. The national KFC base is in Louisville‚ Kentucky. Around 8 million people are served at a KFC every single day. Timeline 1890 ’ Colonel Harland Sanders‚ the founder of the KFC Corporation‚ was born. 1932 ’ Colonel Sanders developed his special blend
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Pizza is a kind of Italian origin and cuisine; it was spread to Australia by Italian immigrants from early 1920s. The pizza restaurants or shops main made and sold the pizzas. Toto’s Pizza House (Toto’s) is the first pizza shop established in Australia‚ it opened for business on July 1961‚ where the business has remained since. (Wikipedia‚ 2012) Nowadays in Australia‚ there are more than 3000 businesses of pizza‚ includes notable pizzerias and pizza chains. Some of those originated in Australia
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