priced high and target the middle to upper class people. Gradually they trickle down the prices focusing on the middle to lower class people to penetrate both sides of the market. We can compare the price of their products with McDonald‚ Dominoes and Pizza Hut. If the competitor provides the same product at a lower price than the organization usually lowers the price of its product too. In the case
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on a portfolio of strong brands with high level of consumer acceptance - Different store concepts catering to a diverse customer base -Consistently strong results even though economic and macro environment Resources: - 5 different brands (Pizza Hut‚ Taco Bell‚ Long John Silver’s‚ A&W‚ KFC) - A total revenue of 11.343 million dollars‚ A net income of 1.158 million dollars -More than 37.000 restaurant divided over 100 countries Vision
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I. EXECUTIVE SUMMARY The history of KFC came about due to a very innovative and driven man named Harland Sanders‚ the creator of KFC in 1952. In order for Harland Sanders to gain prospective franchisees he traveled across the United States to find the potential buyers. In the 1960’s KFC became the first fast food chain to go international. “Colonel Sanders” began to franchise and took over two hundred restaurants and home retail outlets across the US. In 1963‚ the number of KFC franchises
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expanded to over 9‚000 stores in 86 countries. It first opened in Australia in Guilford‚ Sydney in 1968‚ there are now over 600 stores Australia wide. Since 1997 KFC became part of the YUM!Brands Corporation which owns other fast food stores such as Pizza Hut and Taco Bell. Along with other major fast-food restaurants‚ KFC plays a big role in supporting the Australian economy; in regards to employment‚ supporting local businesses and the Australian cricket (which links to culture and tourism). KFC provides
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Kentucky Fried Chicken‚ Pizza Hut or McDonalds‚ what other alternative do we have? This is how my Venture Concept Proposal will help the working parents to solve the problem. CONCEPT “A warm home cooked food for your loved one to enjoy‚ deliver to your doorstep while you are at work” This home cooked food delivery services specialized in Malay cuisine will provide customers with another alternative to the ever ready fast food channels such as Kentucky Fried Chicken‚ Pizza Hut‚ McDonalds or even other
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Running head : McDonaldization of society The impact of Mcdonization in society Jay Riquelmy Grantham university The central theme in Max Weber’s analysis of society was the process of rationalization in which traditional ways of thinking were being replaced by an ends/means analysis concerned with efficiency and social control. A perfect example of this‚ according to Weber‚ was the bureaucracy – a large‚ formal organization characterized by a hierarchical authority structure‚ a well-defined
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pitch of the song we still had fun laughing at ourselves. We had so much fun starting at 4 o’clock in the afternoon up to 8 o’clock in the evening. After the KTV we went separate ways and my friend and I went to Gaisano Mall and had our dinner at Pizza Hut then went home. On the second day‚ my friend and I went to Crocodile Park and watch the motocross. It was my first time to see it in person and I was so amazed to see the stunts like floating in the mid air. I was also impressed to see kids driving
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increased from 29.3 to 34.2 percent between 1982 and 1997. The rapid rate at which the fast food industry continues to add outlets is as much a reflection of consumer demand for convenience as it is a reflection of demand for fast food itself. Pizza Hut began delivery service in 1986‚ and today 34 percent of the units are devoted exclusively to delivery Websites http://www.nytimes.com/books/first/s/schlosser-fast.html http://www.wikinvest.com/industry/Fast_Food_Restaurants_(QSR) market
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KFC Corporation has its headquarters in Louisville‚ Kentucky. It is the world’s most popular chicken restaurant chain‚ specializing in Original Recipe®‚ Extra Crispy™‚ Twister® and Colonel’s Crispy Strips® chicken with homestyle side offerings. Every day‚ nearly eight million customers are served around the world. KFC’s menu includes Original Recipe® chicken -- made with the same great taste Colonel Harland Sanders created more than a half-century ago. Customers around the globe also enjoy more than
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KEY EXTERNAL FACTORS |WEIGHT |RATING |WEIGHTED SCORE | | |Opportunities | | | | |1. Population of children had increase. |0.05 |3 |0.15 | |2. Standard of socialization has increase. |0.20 |4 |0.80 | |3. Career opportunity.
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