Drawing on at least two of the key module themes of globalisation‚ technology‚ CSR and demographics‚ discuss the ‘consumer of the future’ with reference to one of the businesses showcased by guest speakers during the year. This should be in the style of a management report‚ but with academic references. The world’s economies have developed ever-closer links since 1950‚ in trade‚ investment and production. Known as globalisation‚ this process is not new‚ but its pace and scope has accelerated in
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Tara Gray Effective Speaking 121 Mrs. Graham Effective Speaking Critique Discussions a) A demographic analysis of this audience would include age‚ gender‚ education‚ group memberships‚ as well as cultural and ethnic backgrounds (German‚ Gronberg‚ Ehninger‚ & Monroe‚ 2002) This audience was a large group of Stanford University students on there graduation day. The students consisted of primarily younger adults to middle-aged males and females. Their education level had just reached college
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1. Discuss whether or not CPAs who provide accounting‚ taxation‚ and related services to small businesses have a responsibility to serve as the “moral conscience” of their clients. Yes‚ CPAs have the responsibility to serve as the “moral conscience” of their clients. This is especially important during the times when clients may try to “test the waters” so to speak‚ when advising the CPA to make questionable changes or alterations to clients’ financial documents. The AICPA Principles of Professional
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1. What are the strengths and weaknesses of the BASES I (concept test) and BASES II (concept + taste test)? Both tests measure market potential to a degree. The results can be used to gauge level of awareness and possible usage of a product as well as to understand customer’s perception of the product/brand. These results can be used to potential sales and marketability of the product. However‚ the BASES I test does not utilize any actual products (taste testing) to ascertain customer reaction
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has been there in market for last 26 years & it is currently best selling brand of unilever. At that time it was leading mens deodorant in Europe and was popular in india in “ grey market “. In india it was launched in 1999 Hul had the brands denim and rexona and was ruling the market. It was priced at the premium above the denim brand whch was positioned as a male deo brand * Geographic:- * Urban The axe effect promoted as the naughtiest brand in the Indian market covers male urban
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one of the challenges is how to create value of product in order to support the unique selling proposition. Before determining the perceived value in products‚ we need to know what product (Offer) is. Product is anything that can be offered to a market for attention‚ acquisition‚ use or consumption to satisfy needs and wants. There are three levels of product - core product‚ actual product and augmented product. In the following article‚ an IKEA TROMSÖ Loft bed frame with desk top and Monash Sport
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offering that allows the consumer/stakeholder to derive benefits particular to their needs/wants Services are products that we purchase and consume in ever-growing quantities; they range from restaurant meals to university education. In business markets‚ services include such things as cleaning and IT. The businesses that provide these services understand that delivering value and customer satisfaction are key to ensuring their businesses survive and flourish. Such is the importance and pervasiveness
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Market Potential A market potential is an estimate of the maximum possible sales opportunities for a commodity or group of commodities open to all sellers in a particular market segment for a stated period under consideration Before going to the stage of establishing market potential‚ commodity grouping must be established in such a way that the individual commodities concerned are uniform with respect to the demand function. Since most products do not greatly differ from others‚ consumers
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Week 3 Demographic Paper consists of: Resource: Demographic Paper grading criteria located on the student website You have been designated by the senior management team at a community hospital to write a summary on the effects of changes in population demographics on the needs and services for a selected population. The demographics should be specific for your locality‚ (state‚ city‚ county‚ etc General Questions - General General Questions Resource: Demographic Paper
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consumers‚ but there is no single company that dominates that market to the point of setting the standards in terms of pricing. Markets with this type of condition normally have large numbers of sellers who are capable of meeting the needs of consumer market‚ and actively compete with one another for the business of those consumers. There are several advantages to the existence of a perfect competition situation within a given consumer market. One has to do with the options open to customers. With a
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