To: Paignton Zoo From: Date: 24/01/2012 ------------------------------------------------- Subject: Market Segmentation This is a report on market segmentation and this is identifying groups of customers who will respond to marketing activity in the same way. There are five segments in market segmentation which are similar wants‚ purchasing power so this is when an older person can buy more products then a younger person and this is because‚ geographical area this is selling products depending
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KFC Marketing Segmentation: Geographic: The perfect place for KFC to do business is in the city because people are gathered there including people from the countryside. So the busiest blocks where there are people passing by 24 hours a day are KFC’s targets. Moreover‚ by positioning the store in the capital city Phnom Penh and a touristic city as Siem Reap‚ KFC can benefit from the excessive amount of labor force and a less expense on delivering raw material to each branch. Beside targeting the
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market segmentation Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs (and/or common desires) as well as common applications for the relevant goods and services. Depending on the specific characteristics of the product‚ these subsets may be divided by criteria such as age and gender‚ or other distinctions‚ such as location or income. Marketing campaigns can then be designed and implemented to target these specific
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Pizza Pizza is an oven-baked‚ flat‚ generally round bread that is usually covered with tomatoes or a tomato-based sauce and often mozzarella cheese‚ with other toppings added according to region‚ culture or personal preference. Pizza has a long‚ complex and uncertain history that often inspires heated debate. Pizza as we know it today began in Naples in the Campania region Italy but the exact sequence through the many flavored flatbreads of the ancient and medieval Mediterranean to the dish we
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Capital Budgeting 1. Barbarian Pizza is analyzing the prospect of purchasing an additional fire brick oven. The oven costs $200‚000 and would be depreciated (straight-line to a salvage value of $120‚000 in 10 years. The extra oven would increase annual revenues by $120‚000 and annual operating expenses by $90‚000. Barbarian’s marginal tax rate is 25%. a. What would be the initial‚ operating‚ and terminal cash flows generated by the new oven? b. What is the payback period for the
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everyone can have their breads. As all of us know‚ Gardenia baked products are well known by everyone. Their wide varieties of products are available in almost all hypermarkets‚ supermarkets and even neighborhoods stores. Here‚ Gardenia seeks for market share through intensive distribution‚ a strategy in which they stock their products in as many outlets as possible. Their breads and cakes can be conveniently obtained by consumers wherever and whenever consumes want them. Gardenia implements mass
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Target Market Example: Livescribe 2GB Pulse Smart Pen Consider the smart pen product shown in Figure 1. Figure 1. Livescribe 2GB Pulse Smart Pen. The product description from the manufacturer is presented below. Capture Everything The Pulse smart pen records audio and links it what you write. Missed something? Tap on your notes or drawings with the tip of your Pulse smart pen to hear what was said while you were writing. No Need to Lug the Laptop The Pulse smart pen automatically captures
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TITEL OF THE PROJECT PROJECT AT A GLANCE COMPANIES NAME : - Pizza Hut and Domino’s Pizza PROJECT TITEL : - Comparative study between Pizza Hut and Domino’s PROJECT GUIDE :-Dr. MANISHA SHARMA NAME OF THE STUDENTS: - Dhananjay (PGFB0815) Varsha agarwal(PGFB08)
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| L6 | | Pangbourne College | [MARKET RESEARCH on pizza] | | Business Studies Market Research for Pizza What is a primary source? It is when an entrepreneur wants to collect detailed‚ precise information about the market for a particular purpose of having people’s opinions on products (or his product specifically). Methods As an entrepreneur going to collect some useful information about people’s opinions I am going to use these methods: * Going to use face-face method to
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Case Study Pizza Hut‚ Inc Delivery Segment Analysis [pic] Presented to Professor Abhi Biswas By Group 4 Amit Huria Atif Sohel Chi-Lun Tseng Chao Liang Ching-Feng Chen Ilhan Ertan Kuo-yen Fu Nitin Vohra Nittala Kumar Sanjay Kukreti Yualdo Yudoprawiro MKT6301 Strategy Management Summer 2008 1. Introduction - 3 - 2. Nature of Demand - 3 - 3. Extent of Demand - 4 - 4. Nature of Competition - 5 - 5. Environmental Climate - 7 - 6. Stage of Product Life Cycle - 8 -
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