AN INVESTIGATION INTO THE IMPACT OF SOCIAL MEDIA ON BRAND PERCEPTIONS: THE CASE STUDY OF ESTÉE LAUDER DISSERTATION By PALESA MAHLOELE Presented in partial fulfilment of the requirements for the degree of MSc Marketing University of Wales APRIL 2011 ABSTRACT Social media has evolved through many generations and eras‚ it has been defined in various ways by different authors‚ researchers as well as academia. Some argue that it stems from the very early
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Executive Summary Pizza Hut started out as a pizza parlor opened up by two brothers in Topeka‚ Kansas. Today‚ the company has restaurants all over the world and its annual sales are in the billions. The growth of the company was due to a good product being delivered at a good price and offering perceived value. The company has adjusted to new entrants into the market and has managed to stay ahead of the competition. The philosophy for growth is simple: Take care of the customer‚ and the customer
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International Marketing Plan Report (Pizza Hut) (Target Market-Nigeria) Submitted to: Dr. Jawahitha Sarabdeen Subject: Marketing in a Global Economy (TBS982) Due date: 5th December 2013 Prepared by: Nithin Suresh 4465702 Noel Philip 4471350 Mohammed
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strategies and what measurement guidelines each company uses to verify their strategic effectiveness. Last‚ the assignment provides the effectiveness of these measurement guidelines. This paper contains the environmental practices of Domino Pizza‚ Inc. versus Pizza Hut‚ Inc. Stakeholders‚ customers‚ and members of an organization’s board of directors expect executive leaders to balance the strategic fit of a company to what the environment wants and what the corporation has to offer. The expectation
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focus onto managing the channel; set of independent organizations that are involved in making the product‚ Pizza Hut for this overview‚ that is available to the business and/or the consumer. The overall definitive purpose is to make the product available to the end user‚ known as the consumers. Pizza Hut; Production to Consumer Starting with the selection of channel members followed by managing the channels‚ ending with making Pizza Hut’s pizza available to the end users is how to develop a distribution
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have chosen Pizza Hut because it is one of few brands which serve all around the globe. Pizza hut have their set operation procedure to make sure they meet customer’s satisfaction to the maximum. This report includes Pizza hut’s supply chain management‚ inventory‚ product and service design‚ production process‚ planning and controlling‚ and quality management along with conclusion‚ recommendations and some areas of improvement. Introduction: Pizza Hut turns out
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Dominos and Pizza Hut are both fierce 2. competitors in the contemporary cultured 3. pizza market. Both have been competing on 4. the same niche market that has same market 5. demographic characteristics and hence 6. comparison between the two is based on a 7. leveled ground. Today‚ many people take their 8. pizzas more seriously to an extent that they 9. would rather die queuing for their favorite 10. fast food. For lovers of Pizza‚ it is either 11. Dominos or Pizza Hut‚ and if not‚ none
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OBJECTIVE OF THE REPORT To observe the nature and setup of the organization so as to determine the performance level of the sales managers and how they carry out their marketing functions by laying emphasis on communications. HYPOTHESIS How does communication help the sales managers to plan and implement the sales strategies? METHODOLOGY The method applied for this research based on Causal-Comparison as it investigates a cause and effect relationship between two or more variables‚
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EXECUTIVE SUMMARY During the past four decades Pizza Hut has built a reputation for excellencethat has earned the respect of consumers and industry experts alike.Building a leading pizza company has required relentless innovation‚commitment to quality and dedication to customer service and value. Thequalities of entrepreneurship‚ growth and leadership have characterizedPizza Hut’s business through more than four decades of success. Throughthe strength of its heritage‚ its culture and its people
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of Pizza Hut that will directly or indirectly influence the organization. There are six environmental forces of Pizza Hut such as competitive‚ economic‚ political‚ legal and regulatory‚ technological‚ and socio cultural. Competitive Forces There are 3 types of competitors that Pizza Hut faced on which include brand competitors‚ generic competitors and total budget competitors. The brand competitors of Pizza Hut such as Domino’s Pizza and Papa John’s Pizza are the firms that sell pizza with
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