Jinnah University For Women Department: Business Administration Project Report Of Service Marketing Report: Marketing Strategy Of Fast Food Industry Brand Name: McDonalds’ Group Members: Sumaira Khan Azal Muhammad Afzal Iqra Ghazal Class: B.B.A IV –C Submitted To: Miss Shaista Date: 4-April-2014 The McDonald’s Corporation is the world’s largest chain of hamburger fast food restaurants‚ serving around 68 million customers daily in 119 countries. Headquartered in the United
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HRM/324 June 29‚ 2015 Professor Rebekah Benson Times change and as a result businesses have to change. Today ’s businesses face a very competitive globalized economy. For any organization to be successful in that market they have to take a substantial stand toward equity. Equity can affect an organization ’s ability to attract new employees‚ motivate current employees‚ and retain the best employees. All companies regardless of size have a compensation package‚ whether formal or informal
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bearded‚ down-home visage adorns chicken restaurants from Kentucky to Karachi‚ is headed for a new frontier: the mountains of Tibet. There’s more: The Mexican-style fast food of the Taco Bell chain will expand across China in the near future. Pizza Hut will step up its home deliveries. And KFC’s already imposing presence in the world’s most populous country will continue "rapid expansion" as it devises new ways to localize. The chiefs of Louisville-based Yum! Restaurants’ China operation offered
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Background KFC Corporation Kentucky Fried Chicken was founded by Harland Sanders in Corbin‚ Kentucky. Harland Sanders was born on a small farm in Henryville‚ Indiana‚ America‚ in 1890. Sanders loved to cook and to invent a new recipe. One day he tested to mix eleven herbs and spices with wheat flour until he got success and he had a secret recipe for cooking chicken. Sanders opened the first facility with a 142-seat restaurant‚ a motel‚ a gas station. During the 1930s an image that would became
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object of this report is Mr. Pizza in Olympic Town‚ Tianjin‚ China. With the appliance of on-the-spot investigation and questionnaire as well as the direction of Mr. Pizza’s information presented on net and communication with managers and guests‚ the main research contents covered in this reports lays on four categories‚ including target customer segment‚ marketing mix‚ competition and improvements. From the positioning and location decision to pricing and promotion‚ Mr. Pizza always follows the company
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| | | | | | AN ANALYSIS OF KFCs MARKETING MIX MEMORANDUM OF TRANSMITTAL DATE: September 6‚ 2011 SUBJECT: AN ANALYSIS OF MARKETING MIX OF KFC Here is the report you requested on the marketing mix of KFC with special emphasis on the youth. The study included both primary and secondary research. The primary study focused on the students of GIM. From our analysis we conclude that no particular competitive strategy is guaranteed to achieve success at all times
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by Julie Jargon and published in The Wall Street Journal. This piece delves into the massive undertaking KFC has recently decided upon. KFC is a popular US restaurant chain owned by Yum Brands Inc.‚ whose other chains also include Taco Bell and Pizza Hut. The first KFC to be introduced to Africa was in 1971‚ and since‚ about 600 have opened. Late last year‚ KFC announced a four-year plan to double their number of outlets to 1‚200‚ and its revenue to $2 billion. The two paramount factors leading Yum
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Carl’s Jr KFC operations Pizza Hut operations Starbucks Coffee operations Board of Directors Consolidated income statement 02 03 05 07 12 14 16 18 20 22 24 Statutory reports Financial statements Auditors’ report Shareholder information Statutory information Statement of corporate governance Corporate directory Financial calendar 26 62 63 65 68 71 72 Restaurant Brands New Zealand Limited is a corporate franchisee that operates the New Zealand outlets of KFC‚ Pizza Hut and Starbucks Coffee and has
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offering of a higher-quality pizza‚ which not only allows them to differentiate on the basis of a product feature (i.e. the high quality ingredients used in the pizza)‚ but‚ even more importantly‚ on the basis of reputation. While most other pizza chains have their sights set on more of a cost-leader/low-price strategy‚ and make an less genuine statement of quality‚ Papa John’s entire organizational culture is focused squarely upon the pursuit of “better ingredients‚ better pizza”. This commitment has in
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Executive Summary Little Caesars is estimated to be the fourth largest pizza chain in the United States. The chain was founded in 1959 by the Ilitch’s and is most famously known for its “Pizza! Pizza!” slogan. The brand has grown substantially since the 1990’s and is still continuing to rise to meets its competitors. Little Caesars is the largest carry out pizza chain in the country and is more recently well known for its Hot-N-Ready pizza promotion. Their menu is familiar and affordable and customer service
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