KFC KFC Brand KFC (Kentucky Fried Chicken) is fast food chain‚ well known for its chicken recipes. It belongs to Yum! Brands which is the one and only fast food group‚ that is known worldwide for its strong association with brands like KFC‚ Pizza Hut‚Taco Bell (TEX-MEX)‚ Long John Silver and A&W . KFC’s story goes back to 1930‚ when Colonel Sanders invented the secret chicken recipe cooked with 11 different herbs and spices. With its success‚ Colonel Sanders is known throughout the country and
Premium KFC Pizza Hut Fast food
technology is also indirectly addressed. Public Image: In the line in which they are making self concept they are also trying to build public image. Statement lacks three points (products‚ philosophy and marketing) Pizza Hut’s Mission Statement: We take pride in making a perfect pizza and providing courteous and helpful service on time all the time. Every customer says‚ "I’ll be back!" We are the employer of choice offering team members opportunities for growth‚ advancement‚ and rewarding careers
Premium Weighted average cost of capital Innovation Customer service
and next 16 May‚ the group formally changed its name in Yum Brands‚ Inc. In 2004 the company founded the chain East Dawning selling products of Chinese cuisine with the business model of fast food. The group owns the following restaurant chains: Pizza Hut‚ Kentucky Fried Chicken‚ Taco Bell‚ East Dawning and Wing Street (Reuters‚ 2013a). 2. PESTLE ANALYSIS A PESTLE analysis is a tool to review the macro environment or external forces‚ outside the company’s control‚ that can
Premium KFC Pizza Hut Fast food
Unit III Case Study Business Policy and Strategy Competitive Profile Matrix | McDonald’s | Burger King Holdings | Yum! Brands Inc | Critical Success Factors | Weight | Rating | Score | Rating | Score | Rating | Score | Advertising | .15 | 4 | .6 | 2 | .3 | 3 | .45 | Product Quality | .15 | 2 | .3 | 1 | .15 | 3 | .45 | Price Competitiveness | .10 | 3 | .3 | 2 | .2 | 4 | .4 | Management | .10 | 3 | .3 | 1 | .1 | 2 | .2 | Financial Position | .15 | 4 | .6 | 2 | .3 | 3 | .45 | Customer
Premium Fast food Hamburger KFC
Term Paper Report on CUSTOMER SATISFACTION SURVEY ON PAST FOOD RESTAURANT (Chittagong) Submitted to: Mrs. Farah Israth Lecturer Department of Business Administration Premier University‚ Chittagong Submitted By: Shubhangkar Barua Id: 0613111530 Marketing Department Premier University‚ Chittagong DATE OF SUMISSION: 13.12.2011 Letter of transmittal 3rd Nov‚ 2011 Farah Israth Lecturer Department
Premium KFC Pizza Hut Fast food
holding about 25% of industry sales and is intensely competitive with respect to food quality‚ price‚ service‚ convenience‚ location and concept (Hoovers 2009). The major companies of the industry include McDonald’s‚ Burger King‚ Subway‚ Domino’s Pizza‚ Dairy Queen and the Yum Brands restaurant companies. Quick service restaurants are often affected by changes in consumer tastes; national‚ regional or local economic conditions; currency fluctuations; demographic trends; traffic patterns; the type
Premium KFC Pizza Hut
Oxford Brookes University Research and Analysis Report The identification of the effects of globalisation on the Fast-food Industry By: Meekaal Ali September 2001 Words 4850 Contents page no. 1. Introduction 3 2. Information Gathering 5 3. Identification and analysis of information
Premium Fast food restaurant Fast food Globalization
grandparents‚ are not going to want to go to other restaurants they’ve never heard of .The brand name is already established .Also‚ there is already a large variety in the numerous western-style dining places in United Kingdom‚ such as McDonald’s‚ Pizza Hut‚ Domino’s and Subway‚ and any new fast-food entrants would just be presenting something very similar to what’s already there. While small neighbourhood restaurants generally have low barriers to entry‚ these are the barriers to entry for similar
Premium Fast food Fast food restaurant Pizza Hut
Jinnah University For Women Department: Business Administration Project Report Of Service Marketing Report: Marketing Strategy Of Fast Food Industry Brand Name: McDonalds’ Group Members: Sumaira Khan Azal Muhammad Afzal Iqra Ghazal Class: B.B.A IV –C Submitted To: Miss Shaista Date: 4-April-2014 The McDonald’s Corporation is the world’s largest chain of hamburger fast food restaurants‚ serving around 68 million customers daily in 119 countries. Headquartered in the United
Premium Fast food restaurant Fast food Pizza Hut
BUSI 400 July 20th‚ 2013 Exercise 1 Page 22 Questions 24‚ 25‚ 28‚ 30 and 37 24: Strategic Management is often referred to as the capstone course in business administration because it provides a way of “formulating‚ implementing‚ and evaluating cross-functional decisions that enable an organization to achieve its objectives.” This type of management requires skill and critical thinking in all aspects of the business to create a plan that will make the company prosper in the overall
Premium Strategic planning Non-profit organization Mission statement