Kentucky Fried Chicken and the Global Fast-Food Industry: KFC : world’s largest chicken restaurant chain and third largest fast-food chain in 2004 One of the first fast-food chains to go international‚ one of the world’s most recognizable brands. KFC’s early international strategy: grow its company and franchise restaurant base throughout the world refocused in 2004 on several high growth markets (China‚ Canada‚ UK‚ Australia‚ South Africa‚ and more) company-owned restaurants (greater control
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want the consumers to remember it as Kentucky Fried Chicken. Just KFC would do nicely. Thank you very much. More than a decade after they set foot in India‚ all the major MNC fast food chains such as McDonald’s‚ Yum! (which owns the KFC and Pizza Hut brands)‚ and Domino’s are fast changing their stripes and business models in India to the extent they wouldn’t have even imagined in their early days. Burdened with a name and an international legacy that’s enough to drive away a third of Indian
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Case study: Fast-Food War in Singapore Mc Donald’s Corporation is the giant fast food restaurant chain in the world. It serves around 68 million customers every day in 119 countries. The first restaurant in Singapore was opened in 1979. Nowadays‚ 121 McDonald’s restaurants operate across the island‚ serving 1.2 million customers weekly (McDonald’s‚ 2013). Primary products which mean selling world wild include cheeseburgers‚ hamburgers‚ chicken‚ hash brown‚ coke and milkshake. To keep menu diversity
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figure at bang bang : http://www.lexlimbu.com/2010/01/kfc-sales-figure-are-banging.html KFC‚ Pizza Hut come in Nepal. http://www.thaindian.com/newsportal/business/kfc-pizza-hut-come-to-nepal_100278399.html Marketing strategy in terms of Kentucky Fried chicken: http://www.scribd.com/doc/23243334/kfc-project-on-market-research Republic: Business and Economy: Global franchises ready for Nepal KFC‚ Pizza Hut to open on Wednesday UPIAsia.com: http://www.upiasia.com/Society_Culture/2009/11/30/kfc_and_pizza_hut_hit_kathmandu/8617/
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OPPURTUNITIES:- • In the sandwich segment McDonald’s accounted for 35% and the Burgering gaining market share of 16%. • The restaurants of friends and shoney’s are closed forcefully due to declining profits. • Pizza Hut and little caesuras are closed restaurants which are performing very low in the Pizza segmentation. • Very soon Boston market entered Bankrupty proceeding in 1999. • For fast food restaurants mainly consists of largest group is Baby boomers of aged 35 to 50. THREATS:- • 1.5 million
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Kentucky Fried Chicken is one of the most world-renowned fast food restaurants in the world‚ and remains the world’s most popular chicken restaurant chain. Today there are more than 13‚000 chains around the world in 90 different countries and territories. The national KFC base is in Louisville‚ Kentucky. Around 8 million people are served at a KFC every single day. Timeline 1890 ’ Colonel Harland Sanders‚ the founder of the KFC Corporation‚ was born. 1932 ’ Colonel Sanders developed his special blend
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composed of a hundred Pepsi-Cola in 1898 logo The matter company. In order to better play to the advantages of the product structure‚ market operators focus on core brands‚ PepsiCo in October 1997 to make major strategic adjustment will have Pizza Hut Pizza Hut‚ Kentucky Fried Chicken (KFC) and Taco Bell restaurant from the company split off to become an independent publicly traded company‚ Tricon Global
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Table of content 1.0 Introduction...........................................................................2 2.0 Gender...................................................................................2 3.0 Age........................................................................................3 4.0 Hand phone...........................................................................4 5.0 Fast food...............................................................................5 6.0
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to satisfy our demand‚ but it also bring back the undesirable effects. The very first innovation should be fast-food restaurant. There are a lot of famous fast-food brand that you can catch on every street such as KFC‚ Lotteria‚ Burger King or Pizza Hut and so on. Just a couple of minutes walking from your building or school to have a dinner or a lunch. It’s cheaper than a classical restaurant. The visible bad effect is directly impact on our health because of the excess of lipid that can easily
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DAFTAR BEBERAPA PRODUK AMERIKA-ZIONIS DI INDONESIA No. 01. 02. 03. 04. 05. 06. 07. 08. 09. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. PERUSAHAAN INDUK AOL Time Warner Coca-Cola Company Pepsi Co. Nike McDonald’s Baskin Robbins Pizza Hut Kentucky Fried Chicken (KFC) Dunkin Donut’s Arbys Texas Fried Chicken Wendys Danone Delta Galil Industries Ltd Estee Lauder Johnson & Johnson Lewis Trrust Group Ltd Levi’s Strauss Company Lea News Corporation PRODUK DAN PERUSAHAAN ANAK AOL Internet‚ Majalah
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