policy of the Indian Govt. in early 1990s. KFC received permission to open 30 new outlets across the country & Opened first fast food outlet in Bangalore in June 1995 by targeting upper middle class population. Pepsi Co planned to open 60KFC and Pizza Hut outlets in next 7 years in the country. ISSUES: ISSUES Understand the significance of cultural‚ economic‚ regulatory and ecological issues while establishing business in a foreign country. Appreciate the need for protecting animal rights in
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CHAPTER-V FINDINGS SUGGESTIONS AND CONCLUSIONS Findings: This chapter is intended to summarize the findings of the analysis. The following have been observed in this study. Findings of simple percentage analysis * Majority of the respondents are male. * Majority of the respondents are unmarried. * Majority of the respondents are degree/diploma. * Majority of the respondents are student. * Majority of the person belong to the income group of less than Rs. 15000. * Majority
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“back-to-the-basics” strategy was successfully implemented. By the time KFC was acquired by PepsiCo in 1986‚ it had grown to approximately 6‚600 units in 55 countries and territories. Due to strategic reasons‚ in 1997 PepsiCo spun off its restaurant businesses (Pizza Hut‚ Taco Bell and KFC) into a new company called Tricon Global Restaurants‚ Inc which is one of the most leading multinational organizations in the world. Said to be the second most famous and largest fast food franchise in the World No 1 brand in Asia
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It divides the market into six principle categories by type of food: sandwiches‚ burgers‚ pizza‚ fish and chips‚ chicken‚ and other fast food or takeaway. The segment for sandwiches is the largest subsector and accounted for 31.3% of the market in 2011‚ followed by the burgers sector (23%). In 2011‚ the share of the fish and chips sector stood at 10.5%‚ while the share of the pizza stood at 11.6%. Although the smallest sector overall‚ chicken has undergone the fastest growth since 2007‚ increasing
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they were also involved in the pizza making ’process ’ as their food is prepared directly in front of them. This gives customers the feeling of being involved in the production of the product as well as the perception that the food is truly gourmet as they are seeing all the ingredients that go into their pizza. The product itself was carefully engineered for the purpose of home delivery whilst maintaining gourmet quality‚ this in addition to the variety of unique pizza flavours such as ‘Peking duck’
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Introduction KFC Corporation‚ or KFC‚ founded and also known as Kentucky Fried Chicken is a chain of fast food restaurants based in Louisville‚ Kentucky. KFC is a brand and operating segment‚ called a "concept" of Yum! Brands since 1997 when that company was spun off from PepsiCo.KFC primarily sells chicken in form of pieces‚ wraps‚ salads and sandwiches. While its primary focus is fried chicken‚ KFC also offers a line of roasted chicken products‚ side dishes and desserts. Marketing Mix
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Zinn’s Burgers and Pizza In this short report we are looking at Ottershaw branch of Zinn’s Burgers and Pizzas chain finding sales falling down and cost rising up. We are going to look on common issues and how to improve current situation. Part 1 Part ( a ) To identify problems within Zinn’s Burgers and Pizza I will be focusing on external environment and its effect on the business: ➢ Age of employees at supervisory level: night managers have not gained enough authority due being the same
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KFC has a refocused international strategies to grow its company and franchise restaurant based on over the world. Competitive MKT strategy: developed 3 types of chicken :Original recipe (pressure cooked) Extra crispy (fried) tender roast (roasted). If there were just a few things that China has wholly embraced from the West‚ it would be their love for Kentucky Fried Chicken‚ or KFC as it is more commonly known. In 1987‚ the fast-food operator opened its first outlet near Tiananmen Square in Beijing
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Target cafe has expanded its food menu by introducing a full meal like pizza‚ sandwich‚ salad‚ snacks‚ and drink‚ and kid menus. I have noticed most people who came with their kids‚ they have thought for a second that should they have a "plus up meal for $2.49 and up"‚ and a popcorn for their kids since the smell of popcorn smell so good‚ and the popcorn came with their meal. Besides cooperating with popular brands with Pizza Hut‚ Jamba Juice‚ Coco-Cola companies‚ Target has also cooperating with Starbucks
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Executive summary The aim of this report is to identify and to analyse all the relevant information on Yum brands business strategy. With the hospitality market becoming increasingly competitive‚ it’s important that as a business has a business’s strategy set. The main aims normally revolve around making lots of profits‚ growing and expanding‚ and most importantly‚ being different from others. These goals must be achieved for business success in any tough market industry. To accomplish the aim
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