MAKE IT GREAT: PIZZA HUT Submitted to: MD. Tamzidul Islam Senior Lecturer MKT301: Marketing Management BRAC Business School BRAC University Submitted by: Billal Hossain Faisal‚ ID: 10104015 Morshed Hossain‚ ID: 11204009 Shapan Douglas Ison‚ ID: 11204014 Saurov Dhar‚ ID: 11204033 Fariha Ahmed‚ ID: 11204035 Md. Abu Naser Shaju‚ ID: 11204083 Upeksha Abeysekara‚ ID: 11204098 MKT301: Marketing Management Section: 02 BRAC Business School BRAC University
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Marketing Plan for Pizza Hut (Part 1) Author Davenport University Abstract Pizza Hut‚ the most popular and prominent brand in the fast food industry is the largest chain food shop in the world. Starting from 1958‚ it has emerged as the market leader of the industry. The franchise has its own Strengths‚ weaknesses‚ opportunities and threats but it is clearly enjoying competitive advantages over its competitors. The franchise has a strong marketing tool
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2. Executive summary. 3. History of Pizza. 4. Introduction and History of Pizza Hut. 5. About Pizza Hut. 6. Pizza Hut Mission Statement. 7. Description of Report (Marketing Strategies). a) Marketin EXECUTIVE SUMMARY During the past four decades Pizza Hut has built a reputation for excellence that has earned the respect of consumers and industry experts alike. Building a leading pizza company has required relentless innovation
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HISTORY OF PIZZA HUT: PIZZA HUT was established on June 15 1958 in wichita university campus‚ wichita‚ kansas by two brothers FRANK and DAN CARNEY. The brothers had the concept of opening a pizza parlour which was relatively new during the 1950s and the potential of this business was seen by the two. They borrowed around six hundred dollars from their mother to buy second-hand equipments‚ machineries and rent a small space to open the first Pizza Hut. The next year‚ the second store was opened
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Making Business Decisions I: Porter’s Five Forces Analysis 1. There are several things to look at with Buyer Power: bargaining leverage‚ buyer volume‚ substitute’s available‚ buyer’s incentives and price sensitivity are just a few things that encourage buyers to purchase. Buyer power is high when the buyers have many choices of where and who to buy from and low when there are few choices. Broadway Café is located in downtown along with at least five other coffee shops. This means buyer power
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2012 STRATEGIC MANAGEMENT Discuss Porter’s five forces theory of market competition. How does strategic group analysis provide a refinement to the five forces model? Key words here are: -discuss -Porter’s five forces -strategic group analysis -refinement of it(improve it yaani k extra benefits of strategic group analysis compared to five forces) Strategic decisions have always been a vital part of business as ever since their conception but the word strategy is barely mentioned pre 1960s
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QSR BRANDS BHD (599171-D) A. A1. NOTES TO THE INTERIM FINANCIAL REPORT Basis of Preparation The interim financial report is unaudited and has been prepared in accordance with FRS 134: “Interim Financial Reporting” and paragraph 9.22 of the Bursa Malaysia Securities Berhad (“Bursa Securities”) Listing Requirements and should be read in conjunction with the Group’s audited financial statements for the year ended 31 December 2008. The accounting policies and presentation adopted by the Group in this
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ABSTRACT This report mainly describes about the subject of micro and macro environment which are indirectly or directly influencing Pizza Hut. There is a specific intention in selecting this fast food company as it is trying its best to compete with bigger companies like Mc Donald‚ Pizza Hutand successfully making its marginal profits. This document mainly concentrates on the Usefulness study of all about knowing what‚ why and how. It is tackled in two phases individually and gives detailed
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In which industry does P&G compete? Apply Porter’s Five Forces Model to the industry. Is this an attractive industry? P&G is one of the leading companies that are operating in the household consumer product industry. P&G’s threat of substitution is extremely high as there are many companies producing household consumer products‚ both national and international such as Clorox‚ Kimberly-Clark and Colgate-Palmolive CL. Also‚ P&G is also competing with retailers private label brands
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decades Pizza Hut has built a reputation for excellence that has earned the respect of consumers and industry experts alike. Building a leading pizza company has required relentless innovation‚ commitment to quality and dedication to customer service and value. The qualities of entrepreneurship‚ growth and leadership have characterized Pizza Hut’s business through more than four decades of success. Through the strength of its heritage‚ its culture and its people and franchisees‚ Pizza Hut looks forward
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