International Marketing Plan Report (Pizza Hut) (Target Market-Nigeria) Submitted to: Dr. Jawahitha Sarabdeen Subject: Marketing in a Global Economy (TBS982) Due date: 5th December 2013 Prepared by: Nithin Suresh 4465702 Noel Philip 4471350 Mohammed
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According to latest research report‚ the Indian Fast Food Industry is anticipated to grow at a CAGR of around 34% during 2011-2014. Anticipating the future growth‚ many big international players are entering into the market by making deals with the domestic players. And those already present in the Indian market are expanding their presence in different provinces of the country. The major Indian players in the fast food market are: * McDonalds’ * KFC * Pizza Hut * Domino’s * CCD
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writing this paper I will identify some “cultural mistakes” according too articles from Risk Management and the Wall Street Journal. I picked Domino’s pizza from the second article. I will analyze Dominos Pizza’s cultural approaches to foreign markets and discuss how they came to the perspective of cultural decisions. I will explain how Domino’s pizza manages “cultural mistakes” that involve “cultural differences”. I really liked the blurp about Richard Nixon and the “A-Okay” sign that was in the
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Executive Summary Pizza hut is the multinational company which is operating in United States‚ Philippines‚ Malaysia and many others countries. Pizza Hut (corporately known as Pizza Hut‚ Inc.) is an American restaurant chain and international franchise that offers different styles of pizza along with side dishes including pasta‚ buffalo wings‚ breadsticks‚ and garlic bread. Pizza Hut is a subsidiary of Yum! Brands‚ Inc. (The world’s largest restaurant company) with approximately 34‚000 restaurants
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Choice of organisation Pizza Hut About the organisation Pizza Hut is a restaurant chain which was set up in 1958. During the past five decades‚ Pizza Hut has built a reputation for innovation‚ commitment to quality and delivery of great customer service. The company’s mission statement is to “provide courteous and helpful service on time all the time” together with “offering Team Members opportunities to growth‚ advancement and rewarding career in a fun and safe working environment”. In the
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DOMBIVALI – EAST‚ 421201 CONTACT NO 9821157887 REGISTRATION NO WRO 0337411 IT CENTER DOMBIVALI ITDC OF THANE BRANCH OF WIRC OF ICAI BRANCH CODE WI020 BRANCH NO DOM – 06/10-40 PROJECT NAME PIZZA HUT DATE ___________________________ SIGNATURE ___________________________ PIZZA HUT INDEX |SR NO |CONTENTS |PG. NO | |1 |Executive summary
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Executive Summary Pizza Hut started out as a pizza parlor opened up by two brothers in Topeka‚ Kansas. Today‚ the company has restaurants all over the world and its annual sales are in the billions. The growth of the company was due to a good product being delivered at a good price and offering perceived value. The company has adjusted to new entrants into the market and has managed to stay ahead of the competition. The philosophy for growth is simple: Take care of the customer‚ and the customer
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competitor for McDonald’s can be anywhere from an upscale restaurant to a vada pao stand at an IPL Game. Its major competitors in are- India Worldwide * KFC * Local Burger Shops Burger King * Dominos Wendy’s * Pizza Hut Yum! (KFC‚ Pizza Hut and Taco Bell) * Subway jack in the Box KFC Unline McDonalds‚ KFC has not been able to establish itself and shun its image of being a beef burger shop. McDonalds is clearly poised well in
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Introduction pizza hut is corporately known as pizza hut incorporation it started out as a pizza parlor opened up by dan and frank carney in a small rented building in Kansas ‚ using only $600 borrowed from their mother. in 1966 the first pizza hut office was built in Wichita to oversee 145 restaurant in 1968 the number of pizza hut restaurant had reached 300 ‚ and pizza hut had decide to open one restaurant outside united state and it is in Canada . pizza now is one of the World’s
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past‚ Pizza Hut is an outstanding restaurant‚ especially in offering different style of pizza. Pizza Hut is still a unique restaurant in the early 90’s. Therefore‚ competitors haven’t existed yet. However‚ Pizza Box has already existed that became Pizza Hut’s competitor. Recently‚ there are more and more choices for people to choose when they want to eat pizza. For instance‚ California Pizza‚ Saizeriya Italian Restaurant‚ Pizza Express etc. They are not only offering similar food as pizza hut‚
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