| KFC | |MM-1 Project Phase 2&3 | |By : Group 10 | Introduction The Indian fast food market has been witnessing rapid growth on the back of positive developments and presence of massive investments. Currently‚ market growth is largely fuelled by the rising young population‚ working women‚ hectic schedules‚ and increasing disposable income of the
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industry for 2004 are as follows: There is a major increase in globalization‚ no matter where you travel to in this time period you are guaranteed to either see a McDonalds or a Pizza Hut. The fast food industry has diversified it product line by offering semi healthy choices‚ such as chicken‚ salads‚ fajitas or pizza. To this end‚ consumers want choices. Consumers are more likely to be a repeat buyer at a certain fast food chain; if they find something they like‚ they stick to it. To this end
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Summary Microenvironment The four major competitors‚ Pizza-Hut‚ Papa John’s‚ Domino’s‚ and Little Ceasers are the market leaders in the take-out pizza industry. Having a strong brand equity in the take-out pizza industry allows a company to gain a significant advantage in the market. Customers in the take-out pizza industry place a high value on the product quality and price of a company. Maintaining a good reputation is very important in this industry for companies because
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examples Number 2 The NEW and IMPROVED PIZZA HUT Pizza hut has been around for many years. Today‚ it is considered one of the biggest fast food restaurants around the world. Pizza hut exists in many countries‚ and although its menu is the same around the world‚ it learned to adapt to every country culture and heritage by providing services and products that are advertised and sold according to the country itself. Pizza Hut started with only pizzas. And nowadays his menu has expanded and
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measures of improvement. Local knowledge – They knew what students requirement through survey. Q.2 Initially‚ how did Renee Kershaw choose to use her pizza operations to compete with off-campus eateries? What were her competitive priorities? Quicker Delivery Service – They used bicycle for quicker delivery within campus. They had pre-made pizzas kept ready for responsiveness. Priced – Utilizing the available facilities‚ providing training to existing staff‚ limiting the combinations of toppings
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would like to franchise Pizza hut because their primary activity is the operation‚ and servicing of single-purpose Pizza Hut restaurants‚ which offer various combinations of family dine-in‚ carryout‚ and delivery services‚ primarily serving pizza‚ pasta‚ and other Italian-style food items. Pizza hut offers franchises to operate three types of Pizza Hut-branded units at specific locations. The Restaurants are Red-Roof restaurants: pizza and other products approved by pizza hut are sold for dine-in and
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and kiosks‚ and CALIFORNIA PIZZA KITCHEN‚ a $34 million restaurant chain in the casual dining segment. II. Analysis of the main problemPepsiCo has 3 main segments: soft drinks (35% of PepsiCo ’s sales and 39% of its operating profits in 1991)‚ snack foods (29% of PepsiCo ’s sales and 35% of its operating profits) and restaurants (36% of PepsiCo ’s sales and 26% of its operating profits). In the early 1990 ’s PepsiCo ’s three restaurant chains (KFC‚ Taco Bell and Pizza Hut) were the leaders in their
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YUM! Inc Internal Analysis | The Strategic Management Process | REPORT NUMBER | 2 | WEEK | 2 | CBL GROUP AND SUB-GROUP | I3SHM Group A | DECLARATION 1. This work is composed by me / by us. 2. This work has not been accepted in any previous application for a degree or diploma‚ by me / by us or anyone else. 3. The work of which this is a record is done wholly by me / by us. 4. All verbatim extracts have been distinguished by quotation marks and the sources of my information
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Papa John’s is a pizza delivery and carryout chain that was founded in 1985 by John Schnatter in Jeffersonville‚ Indiana. Schnatter had a goal to build a better pizza than that of his competitors by focusing on fresh quality ingredients. This focus on quality lead to the slogan “better ingredients‚ better pizza.” Today Papa John’s is ranked the third largest retailer of quick service pizza in the world due to great customer service and an offering of quality ingredients. The company typically competes
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in 2010. Yum Brands continues to show strong sales‚ profits‚ and growth. Yum Brands is the worldwide leader in multi branding‚ which offers consumers more choice and convenience at one restaurant location from a combination of KFC‚ Taco Bell‚ Pizza Hut‚ A&W or Long John Silver ’s brands. Yum Brands also shows great Corporate Social Responsibility in the industry. Yum! Ranked #337 out of 500 on Newsweek ’s 2010 Green Rankings U.S. list #62 on Corporate Social Responsibility Magazine ’s 100
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