Article #25 Co-branding on Industrial Markets By Anders Bengtsson‚ Per Servais Presented by: Tracy Cessna Co-branding: co-operations between two or more marketable items that in one way or another connect representations of several brands in the marketplace. ("Co-branding on industrial markets") 1. Who are the authors? Anders Bengtsson is an assistant professor of marketing at Suffolk University ’s Sawyer Business School in Boston‚ Massachusettes. He received his Ph.D. and M.Sc
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Title: The Raft Author: S.A. Bodeen Pages:231 Girl named Robie and she’s 15. Max is a point and he’s almost 20. She lives on an island midway atoll in the middle of the pacific. She is going to go she her aunt in Hawii. So she gets herself a plane ticket to Hawii to see her aunt‚ and no one knows that she is going. She gets on the plane and they crash. They fall into the middle of the ocean and no one knows that
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The author of this book is Rita Williams-Garcia. The title of this book is called P.S Be Eleven . The genre of this book is Historical Fiction. The setting is 1968 Brooklyn‚ New York. The setting impacts the character because they spent a long time with the Black Panthers that now Big Ma really doesn’t like how they stand up for their things. You will be exploring many fascinating characters including Big Ma‚ Uncle Darnell‚ Pa‚ and Mr. Mwila. Big Ma is the grandmother of the 3 sisters. She is kind
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Shirley Jackson is most famous for her short story ‘The Lottery’ and her novel ‘The Haunted House’. She has been applauded for her fresh approach towards American Gothic writing. There are many works dedicated to the gothic elements her stories contain. However‚ most critics overlooked the feminist elements that most of her stories have. The two short stories discussed in this essay both have female characters who are outsiders in their society. Careful examination of the protagonists’ course of
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The Arms Trade Treaty Derek Matthews International Relations Abstract The Arms Trade Treaty is the result of an international consensus that there is a need for global arms regulation. This belief began to develop after the Cold War in response to consequences facing the international community from countries whom purchased arms unimpeded and used them towards aggressive and oppressive ends. The Arms Trade treaty has been applauded as an initial framework to begin practical implementation of
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For starters‚ O’Sullivan places sole responsibility of westward expansion on the American people‚ stating that “[i]t [was] time for the common duty of Patriotism to the Country to succeed…” (5). In this‚ O’Sullivan portrays westward expansion as an inherent task that a “good American”
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Learning Objectives 1.To explain the value of branding 2.To understand brand loyalty 3.To analyze the major components of brand equity 4.To recognize the types of brands and their benefits 5.To understand how to select and protect brands 6.To examine three types of branding policies 7.To understand co-branding and brand licensing 8.To describe the major packaging functions and design considerations and how packaging is used in marketing strategies 9.To examine the functions of labeling and
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Hispanics in America America nowadays is knows as cultural diversity country and considered a home for many different cultures and races. The Hispanic term is not either a race or ethnicity‚ but is considered an American term use in USA to defined people who speak Spanish or their ancestors spoke Spanish at one point in their life. According to “U.S. Census 2000 State & County Statistical QuickFacts” “Hispanics or Latinos are those people who classified themselves in one of the specific Spanish
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The Hiding Place The title of this book is The Hiding Place. The author of The Hiding Place is Corrie Ten Boom. The Hiding Place was published by Bantam Books. There are 241 pages in The Hiding Place. The genre of The Hiding Place is a biography. The setting of this story is in Haarlem‚ Holland‚ in the Beje and the prisons such as Scheveningen‚ Vught and Ravensbruck. The setting is integral because it has specific time and dates. The main characters are Corrie‚ Betsie‚ and Casper. Corrie is
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gun lobby the National Rifle Association (NRA) who testified before a Senate Judiciary Committee hearing on gun violence back in January. Mr. LaPierre suggested what is needed is the enforcement of the “thousands of gun laws that are currently in place” (Hawkins;Karimi‚ 2013) along with the prosecution of criminals who misuse guns. According to LaPierre federal prosecution for the use of guns in violent acts has dropped 35% in 2011. He also believes that the nations mental health issues need to be
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