"Plan and justify an integrated promotional campaign for a travel and tourism" Essays and Research Papers

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    Travel and Culture

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    Discuss ways in which travel has helped to shape the relationship among different cultures and nations. Throughout history‚ travel has been one of the main causes of relationship formation among different cultures and nations. From the 15th to 17th century‚ travel was provoked by the desire for power‚ freedom‚ knowledge and economic prosperity. In today’s world‚ tourism has become the main motive for travel. As modern day tourism is growing to become the world’s fastest growing industry‚ it is

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    Integrated Curriculum

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    Integrated Curriculum Defining integrated curriculum has been a topic of discussion since the turn of the 20th century. Over the last hundred years‚ theorists offered three basic categories for interdisciplinary work; they defined the categories similarly‚ although the categories often had different names. Integration seemed to be a matter of degree and method. Integration: The unification of all subjects and experiences. There I have defined three approaches to integration a) Multidisciplinary

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    Reasons for Travel

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    travelling. Rich or poor‚ old or young‚ they strive to leave the place where they live or work‚ and move to another spot of our planet — at least for two to four weeks a year. They travel to cities and towns‚ mountains and lakes‚ across oceans and seas. There are several reasons why the popularity of travel and tourism is growing. The first one is educational value of travelling. Man has always moved from one place to another in search of knowledge. Even now‚ in the age of technology and global communication

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    Tourism

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    Tourism in India: With a view to earning foreign exchange India wants to develop her tourist-industry. Since a pretty long time Kashmir has become a regular receiver of tourists. Innumerable number of people come from abroad to visit this prettiest place of India. Most of the people of Kashmir earn their bread and fortune by dealing with the tourists in various ways getting money from the tourists through hotels‚ restaurants‚ rest houses‚ boat-houses‚ conveyances and by hawking‚ peddling and guiding

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    On Travel

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    1 Story of Count of Monte Cristo Edmond Dantès is the apple of this novel’s eye. We will follow him over the course of twenty-three years and 117 chapters (yikes). During this time he will pretend to be a number of different people‚ including Sinbad the Sailor‚ Lord Wilmore‚ Abbé Faria‚ and the Count of Monte Cristo. Edmond returns from a long journey at sea. The captain of his ship‚ thePharaon‚ has died along the way‚ and Edmond has successfully lead the crew and the cargo home to Marseilles

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    APPLE- Promotional Strategy Apple has been very active in its promotional endeavours. Its logo has become one of the most recognizable symbols nationwide. The company uses two primary methods of promotional strategies towards its public. The first promotional tool it uses is advertising. Investing heavily into this area‚ Apple has managed to create a large amount of advertisements that can be found on any television network‚ in any technology magazine‚ and all over the Internet. For example

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    SCMHRD | Integrated Marketing Communication | Brand: Color Crew by Classmate | | Swati Joshi 2012A40 | 1/28/2013 | Color Crew is an existing brand under Classmate umbrella for kid’s art stationery. The document is about the marketing communication strategy to be adopted by Color Crew brand to review its positioning. | Integrated Marketing Communication Strategy for About Color Crew ITC forayed into the Art

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    AO1 Effectiveness of the campaign M&S always had great products‚ though the prices have always been too high compared with other supermarkets. And that’s probably why people don’t come to M&S regularly. M&S is everyday changing to try and get new customers in. It is important to have customers in the stores‚ by that M&S makes profit and won’t make any loss. M&S has always very strong advertisements‚ as such the new one‚ with Dannii Minogue. M&S is using her face to get

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    Tourism in Singapore

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    CASE STUDY IN TRAVEL‚ HOSPITALITY AND TOURISM Tourism in Singapore 6 May 2013 Table of Contents 1 Introduction The Singapore Tourist Promotion Board was first established in 1964 with the mandate to promote Singapore as a tourist destination. We began work with a small staff strength of 25 and that year‚ we welcomed 91‚000 visitors. The Merlion was created as a symbol as part of marketing campaigns. (Anon.‚ 2013) Travel agent licensing and tourist guide training were

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    Tourism Study

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    IGNOU4Ublog.com TS-1: FOUNDATION COURSE IN TOURISM (TUTOR MARKED ASSIGNMENT) Course Code: TS-1 /Programme: BTS / Assignment Code: TS-1/TMA/2012-13 ------------------------------------------------- Total Marks: 100 PART-I 1. What are the threats and obstacles to tourism in India? (Marks:25) Answer: Tourism industry is one of the booming industries that bring in knowledge‚ social development and economic growth. “Incredible India” a tourism campaign by the Indian government and the information

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