"Plan and justify an integrated promotional campaign for a travel and tourism" Essays and Research Papers

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    Sta Travel Case

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    STA Travel‚ the largest student travel agency in the world‚ needs to evaluate whether or not the company should establish a presence in Second Life‚ a growing role-playing game that many companies began to invest in around the world. STA Travel has the choice to develop a virtual marketing presence on the computer simulated virtual world of Second Life. The website would include information about destinations and help to promote events related to the real-world destinations that users will eventually

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    Discourse in Tourism

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    Topic: Investigating the Language of Tourism Discourse in Thailand Travel Brochure Literature Review 1. Background Theory Tourism has become one of the most important businesses throughout the world and tourism discourse has become one of the most common public discourses‚ with millions of people taking part in its structure when entering a numerous of communicative situations. People‚ culture‚ landscape‚ history‚ traditions‚ and other social and natural entities have been offered and

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    Integrated Project

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    Part 4 Individual Report Part A In a team‚ responsibility is divided among each member equally according to expertise and time available. The biggest responsibility‚ of course‚ rests with the team leader. A team always allows you to perform well in the area which you have expertise. A good team always creates faithfulness in its members. The strength of the team is that the team involves every person‚ on his expertise and responsibilities which allows the work of the team flows efficiently. Furthermore

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    Turkey’s National Tourism Organisation with insight to its’ current and future plans’ Introduction In a moment when European destinations are undergoing an economic slowdown‚ Turkey is emerging as a value-based destination. The tourism sector in Turkey has grown rapidly and now constitutes an important part of the economy of Turkish towns and cities. ‘In addition to the sea-sand-sun tourism‚ Turkey offered alternative forms of tourism such as winter‚ highland and health tourism‚ as well as nature

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    Tourism and Malaysia

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    Introduction My task was to make country research with problem statement and in -depth analysis. I choose Malaysia as my destination. Malaysia is a federal constitutional monarchy in Southeast Asia. It consists of thirteen states and three federal territories. It is separated by the South China Sea into two regions‚ Peninsular Malaysia and Malaysian Borneo. Land borders are shared with Thailand‚ Indonesia and Brunei and maritime borders exist with Singapore‚ Vietnam and the Philippines. Peninsular

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    Integrated Marketing Memo

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    Memorandum To: Kudler Fine Foods – Management Team From: Date: [ 12/17/2011 ] Re: IMC Plan Confidential Integrated Marketing Communications Plan This plan aims to ensure that Kudler Fine Foods’ (KFF) marketing plan is consistent with the demographic data and psychographic data that have been researched by the company in the past. This memo will go into detail about how to create a marketing plan that is consistent through the various media used in their marketing strategy and why it is

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    Democratic Campaign

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    arguably the campaign process. Once a candidate is nominated in a presidential election‚ the next step is to move forward with the steps of this process. Each of the candidates will have the opportunity to use recourses‚ no matter how scarce they may be‚ to attempt to overcome their opponent with votes. Running a campaign is something that takes a lot of responsibility and a good team of people. They will have first put together a campaign strategy where a detailed comprehensive plan will be put into

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    Tourism in Mauritius

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    Tourism in Mauritius – A detailed report and a proposition of strategies to enhance the economical growth Mohan V. Jadhav ISITECH BUSINESS SCHOOL Cyber city‚ Ebene‚ Mauritius e-mail: jadhav@isitechbs.com Abstract:

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    Tourism Industry

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    Negative Economic Impacts of Tourism There are many hidden costs to tourism‚ which can have unfavorable economic effects on the host community. Often rich countries are better able to profit from tourism than poor ones. Whereas the least developed countries have the most urgent need for income‚ employment and general rise of the standard of living by means of tourism‚ they are least able to realize these benefits. Among the reasons for this are large-scale transfer of tourism revenues out of the host

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    Philippine Tourism

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    The article talks about the positive things about the country‚ a marketing campaign for the Philippines‚ that rolls out the red carpet‚ primarily to foreign investors‚ and to tourists‚ in its attempt to attract them to pour investment in a growing economy and visit the country for its rich culture‚ attractive landscapes‚ and the people – warm‚ hospitable and friendly. The article brags the reasons why it is more fun in the Philippines‚ not only in terms of business opportunities but also for the

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