MK 315 – Report # 1 A Report on the Product/Services/Promotional Strategies Offered by Cabelas Cabelas is a retail store found across the country offering outdoor products for the casual to serious hunter/fisherman. They offer for the hunter‚ firearms‚ ammunition‚ reloading equipment‚ optics‚ tree stands‚ decoys‚ game calls‚ and just about anything that is associated with the sport. They also sell boating supplies‚ auto and all terrain vehicle products‚ clothing‚ home and cabin‚ and footwear
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Task 1 Conduct desk research Consider the air travel industry’s environment‚ conduct research on the main forces in the macro environment facing air travel industry companies. Based on your research prepare a report. Your report should cover the following information a)Background of the research Industry Specific Metrics Aircraft Utilization: The most basic metric for an airline is aircraft utilization. This is a measure of the average number of hours that each aircraft is flying in each 24
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SEX TOURISM According to the definition of the World Trade Organization (WTO)‚ sex tourism refers to organized trips‚ within or outside the tourist industry‚ to engage in a commercial sexual relationship. Sex tourism can be domestic or international‚ involving cross-border trips for the same purpose. United Nations‚ defines sex tourism as "trips organized from within the tourism sector‚ or from outside this sector but using its structures and networks‚ with the primary purpose of effecting a commercial
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TO5101: Tourism systems analysis Sai kumar Nalla Student ID- 12325398 Executive summary: In the recent years Sex tourism is the most attracting and increasing sector in terms of tourism studies. There are increased research‚ paper work‚ books‚ articles and several magazines released in the market related to sex tourism. Today there are many forces at work in the normalization of the international sex industry (Jeffeys‚ 1997). As sex industry
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We have to understand the several concepts by means of definition and its integration. • Tourism Hunziker and Krapf‚ in 1941‚ defined tourism as "the sum of the phenomena and relationships arising from the travel and stay of non-residents‚ insofar as they do not lead to permanent residence and are not connected with any earning activity." In 1976‚ the Tourism Society of England’s definition was: "Tourism is the temporary‚ short-term movement of people to destination outside the places where they
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MALAYSIAN TOURISM - ASSESSING ITS PERFORMANCE‚ IMPACT AND FUTURE Introduction to Malaysian Tourism Tourism‚ including Malaysian tourism‚ is a big industry worldwide and many countries have already cashed in on its potential. This article seeks to assess the performance of tourism in Malaysia‚ its development‚ impacts and future. Implications for students will also be discussed. Tourism success in any country begins from the priority placed on it by the government. The Malaysian government
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Strategic Plan Part I Business 475 February 1‚ 2011 Strategic Plan Part I Individual Assignment: Strategic Plan‚ Part I: Conceptualizing a Business * Write a 1‚050- to 1‚400-word paper in which you explain the importance of your selected business’s vision‚ mission‚ and values in determining your strategic direction. Include the following: * Define your business‚ products or services‚ and customers by developing a mission statement. Ensure that you are differentiating your product
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which is “A study of tourist profile to visit integrated resorts in Singapore”. I’ve completed all of these using inductive and deductive reasoning‚ as this is relevant to my research process. In addition‚ it helps me to gather more updated information about my topic. While my topic is focused on Singapore‚ I still need to do more research on general theories about the tourist profile of other countries and combine them with integrated resorts. The travel company will first study the motivation of tourist
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1) In order to make judgment of whether or not to launch Climp Bay’s easy close trash bags‚ we need information from the followings: • Who are thee company’s biggest competitors in the market; what are their strategies of marketing the products and their “selling points”? • How many segments are in the market right now‚ which segment is the company going to target? • For the specific target segment the company choose‚ what is the key factors that lead the consumers to purchase certain brand’s
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branded rooms and 18% of the total market. Promotional strategies and plans are critical successful factors for International hotel groups in this market share. According to Michael and Lodato (2006:52)‚ the main goal of the promotion “is a function of informing‚ persuading‚ and influencing the buyer’s purchase decision.” Therefore‚ promotion’s aim is to target markets and distribution channels. Moreover‚ Promotional strategy “refers to a controlled‚ integrated programme of communication methods designed
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