Marketing Plan Assignment 2: Goals & Objectives‚ Customer Analysis‚ and Target Market & Positioning Nan Zhang‚ Thai Tran‚ Hollyann Joyner I. Marketing Goals and Objectives A. Have largest market share in US coffee Industry Objective 1: opening 3000+ net new stores in America by 2017 Starbucks will open more than 3000 stores in 48 states in US depends on population density. High population area like New York and Washington should open more than other states. And US is the largest market for
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the way the employees will behave the customers. In order to achieve this‚ there are some subtle behaviors that can send the most powerful messages to the customers. These involve the prompt initiation of the conversation‚ verbal greeting‚ getting customer committed which are all to welcome the customer as a guest. Hi is a good word with a smile on face to greet. Apart from these‚ icebreakers are also important which dispel the suspicious thoughts of the customers by using some compliments‚ comments
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Action Plan No. | OWNER | DESCRIPTION OF TASK | REQUIRED OUTCOME | RESOURCES NEEDED | DUE DATE | 1 | Tariah‚ James | Compile list of names of invitees | Exact guest list | Paper‚ pen | Oct 1st | 2 | Tariah‚ James Natalie‚ Luke | Phone friends and family on the list to confirm numbers and addresses for invitations to be sent | Save the date | Phone‚ paper‚ pen | Oct 2nd | 3 | Natalie‚ Luke | Scope out possible park areas to find a suitable place to hold a children’s party with approx. 20
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CAREER ACTION PLAN Although you may be working from a tentative career choice‚ use that career choice or for those of you who have made a career decision use that career decision to develop an action plan. You can always change your mind‚ if you need to‚ and use this same process for a different career path. The purpose of this section is mapping out a plan of action. Having a plan of action leads to the greatest likelihood of helping you move from the reality of the present to the ideas
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1. COMPANY DESCRIPTION Starbucks is the largest coffeehouse company in the world. It was founded by three very unusual entrepreneurs‚ an English teacher Jerry Baldwin‚ History teacher Zev Siegel and a Writer Gordon Bawker. They came with this brilliant idea of getting into the coffee business inspired by an entrepreneur who sold high quality coffee beans and equipments‚ named Alfred Peet. The first Starbucks store was opened in Pike Market Place in Seattle on March 30‚ 1971. It is a for profit
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Coursework : Marketing Plan For Starbucks VIA In Malaysia ZHIJING‚ EU (UNIMKL-004151) Date: 14th January 2010 COPY I [Word Count : 2522 Words – Excluding Abstract ‚ Section Headings ‚ Table Headings and Appendices] 1 Abstract The instant coffee market within Malaysia is an attractive market to enter given the growing coffee culture locally. The market is currently dominated by Nescafe and a few other domestic brands with specific localised products. Starbucks has an opportunity to introduce
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Marketing Plan Project Starbucks MKTG 3175 Gay Fortson Sharita Garmon Robin Hardy- Green Table of Contents Executive Summary………………………………………………………..3 History and Background…………………………………………………
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Action Plan This essay will be discussing my action plan to create a successful band in the music industry. I will provide short‚ medium and long term action plans. My short term action plan will mainly consist of creating online profiles and trying to get a bigger following through the internet. The main websites we shall be using are Facebook‚ Twitter‚ SoundCloud and Youtube as I believe these website are the main way people learn and discover new music and to create a fan base. The Band
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ACTION PLAN Things Learned in this Class: New Information I learned that sometimes self-awareness may be unpopular from the article by Tomas Chamorro-Premuzic. Many self-help advisors want to improve self-esteem rather than self-knowledge and urge people to ignore negative thoughts‚ in particular about themselves. I always thought it was good to acknowledge negative thoughts in order to obtain self-improvement. I also learned how to prepare to have difficult conversations and that compromising
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ACTION PLAN HFA NO LITTERING CAMPAIGN The Student Activity Council (SAC) of HFA has formulated the following rules to promote the cleanliness throughout the campus: 1. Littering inside the campus premises should be avoided by all the students. 2. There will be trash bins for non-biodegradable‚ biodegradable‚ and recyclable materials. These trash bins will be color coded. Red trash bins are for non-biodegradable‚ black for biodegradable‚ and green for recyclables. 3. There will be stewards
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