STRAMAN K32 Calvin & Friends Adorable‚ Maria Celine Del Rosario‚ Calvin Gallego‚ Ralph Vince CASE 2 1. How strong are the competitive forces confronting Under Armour‚ Nike‚ and The Adidas Group? Provide a five-forces analysis to support your answer. 3 out of the 5 are weak 2 out of the 5 are strong = overall weak Under Armour‚ Nike‚ Adidas Porter’s 5 Forces 1. Threat of New Entrants low threat high entry barriers large scale production high cost on extensive research and
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GIvInG OUR EFFORTS TO BE A RESPONSIBLE BUSINESS IN 2007 bUILdING TRUST Big business and sustainability People want to buy from companies they trust to do business in the right way. Having a quality product is no longer enough. PERFECTING TECHNIQUE Major sporting events In 2008 the Beijing Olympic Games and the UEFA European Football Championship™ take place. Just another busy year for the adidas Group. ANALYSING THE dETAIL Made in China If China is ‘the world’s factory’‚ then what
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The case describes the athletic sportswear industry scenario in China with the Germany based sportswear manufacturing giant Adidas in focus. China‚ the world’s most populated country was fast emerging as the next economic superpower and sporting industry in China was flourishing. Adidas had entered the Chinese market in early 1990’s through agents and by 1993 China had become the manufacturing hub for its products. Adidas did not have their own retail stores in China and their products were sold
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Nike Case Questions 1. In the United States‚ what is Nike’s: a) Brand image‚ and b) sources of brand equity? a) In the United States‚ Nike’s brand image is built on being a high-performance‚ innovative and aggressive brand. The company associates the brand with top athletes through sponsorships. Since inception‚ Nike has placed performance as a top priority for the brand. Through designing high performance shoes and apparel‚ as well as sponsoring high-profile athletes and teams the brand
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ORAL TEAM PRESENTATION 1 Case No.2 (text page C-17): Competition in energy drinks‚ sports drinks‚ and vitaminenhanced beverages. Suggested Questions: 1) What are the strategically relevant components of the global and U.S. beverage industry macro-environment? How do the economic characteristics of the alternative beverage segment of the industry differ from that of other beverage categories? Explain. 2) What is competition like in the alternative beverage industry? Which of the five competitive
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Strategic Management 4850 Case Write-up #2 Adidas in 2009: Has Corporate Restructuring Increased Shareholder Value? 1. What generic corporate strategy is Adidas pursuing? Is this strategy the same for all its business units? 2. Was there a common strategic approach utilized in managing the company’s lineup of sporting goods businesses prior to its 2005 – 2006 restructuring (related versus unrelated diversification)? Has the corporate strategy changed with restructuring? Provide examples to
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Reebok international well-known athlete show contracts with independent company in Asia to manufacture all of its footwear production. However‚ the conditions are to follow human rights production standards namely: (1) Non-discrimination‚ (2) Working hour or over time‚ (3) Force or compulsory labor‚ (4) Fair wages‚ (5) Child labor‚ (6) Freedom of association‚ (7) Save and healthy work environment. What is your opinion of Reebok production standard of human right for its suppliers? What would Milton
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athletic footwear was 400 million pairs in 2005‚ how costly was New Balance decision to maintain 25% of its manufacturing in the United States? What is your assessment of that decision? (c) How should Davises react to Adidas’ planned acquisition of Reebok? What aspects of New Balance’s operations strategy should they change? (d) Moving forward‚ how important is the NB2E initiative for New Balance? Crown Equipment Corporation: Design Services Strategy Assignment Questions: 1.What has been Crown’s
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Case: Adidas Current Situation * In 2008‚ Adidas achieved a number of significant strategic goals. However‚ it has lost market share in the athletic footwear market to Nike through the first nine months of the year. * Adidas has a strategy that´s focused on extending its leadership in product innovation‚ creating a differentiated image for the products offered by each of its three business segments. Corportate Governance External Environment PEST Political * Multinational
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Puma AG The case centers mainly on the well-known sports brand Puma and its strategies to become one of the principal brands in the market. It also mentions its competitors‚ Adidas‚ Nike‚ Reebok‚ Diesel‚ Prada Sports and Fila‚ and their approaches to keep their status and high share in the market. One of their principal strategies is in marketing‚ each company targeting a different sport. In the 1980’s Puma was the world leader in tennis rackets and was ahead of Adidas in tennis footwear
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