Think Small was an advertising campaign for the Volkswagen Beetle‚ created by Julian Koenig[1] at the Doyle Dane Bernbach (DDB) agency in the 1950s.[2][3] It was ranked as the best advertising campaign of the twentieth century by Ad Age‚[2] in a survey of North American advertisements. The campaign has been considered so successful that it "did much more than boost sales and build a lifetime of brand loyalty [...] The ad‚ and the work of the ad agency behind it‚ changed the very nature of advertising—from
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Dove Ad Campaign The image of beauty has been burned into the minds of young adults in this generation through magazines and radio. However‚ in the last decade with the uprising of social media‚ internet‚ and television; the definition of beauty is being redefined. With these new social mediums arising‚ marketing campaigns are becoming more aggressive and targeting a younger audience and influencing their ideas of who they are. Marketing campaigns show only the most beautiful and attractive actors
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Any campaign finance reform must be structured within the framework of the Constitution. When examining the role of the government in situations of participation in political processes‚ the role as the protector of rights and privileges as identified in the Constitution must be weighed against its role as a regulator of the political process. A primary principle of the First Amendment is to protect and encourage the rights of individuals and organizations to participate in our civic process
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Campaign 1- Barclays contactless payments The first campaign I am going to look at is the Barclays contactless payments. Parts of the promotional mix 1. Advertising (Any paid form of non personal presentation and promotion of ideas‚ goods‚ or services by an identified sponsor) 2. Sales Promotion (Short-term incentives to encourage purchase or sales of a product or service) 3. Public Relations (Building good relations with the company’s various publics by obtaining favourable publicity‚
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Sajid Azad 01/31/13 English 102-942 Instructor: Valerie Fox Impossible is Nothing Adidas’s latest anti-smoking campaign features three cigarette butts layed out in a white background in the style of its logo‚ which includes their motto “impossible is nothing”. As one of the largest suppliers of athletic gear‚ Adidas looks to not only promote greater advantages in sports recreation‚ but also in good health. The communicator in the ad is the company Adidas‚ the primary audience would be smokers
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ECOLODGE PLANNING AND DEVELOPMENT Title Page Acknowledgement I. Phase 1 – Conceptualization‚ Planning and Initiation a. Project Objectives b. Developmental Issues c. Local Government Regulations i. Height of the buildings ii. Density of ecolodge structures iii. Provisions for parking iv. Materials used for ecolodge construction v. Safety and health standards adopted for construction and operation vi. Other planning and operational matters vii. Amount landscaping or open land
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increase market share thereby restoring significant dominance of the cider market and increasing sales volume enormously. In line with this opportunity‚ this document by our agency‚ Loves ads‚ proposes a subtle repositioning campaign dubbed the ‘Strongbow Real man’ campaign with a view to including a new market segment; young men of 21-34years and of a slightly higher social class;
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been defended. Then Ariovistus a‚ German warlord‚ launched a campaign to conquer land in Gaul. Goldsworthy highlights how this escalates commenting that it “led on to further conflicts with more distant tribes‚ till Caesar’s legions had subdue the whole area”. Caesar subdued all of Gaul and then began to venture further abroad. “Caesar made active preparations for expeditions to Britain because he knew that in almost all the Gallic campaigns the Gaul’s had received reinforcements from the Britons”
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the United States and the directions for the campaign for Independence. The missions presented a set of arguments to recognize Philippine Independence as soon as a stable government had been established. That is managed and supported by us the Filipinos‚ maintained by an independent Philippine government. And lastly‚ to fulfill the promise of the United States which is to give us the Philippine Independence. They also conducted a publicity campaign in the United States through the Philippine Press
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How much of political campaigns is about Branding ? Political Campaign is all about Branding. Before explaining how much of political campaign is about Branding we should know this what is the political campaigns? Political advertising is a form of campaigning used by political candidates to reach and influence voters .Political campaign is the use of an advertising campaign through newspapers‚ radio commercials‚ television commercials and Social media commercials etc. To influence the decision made
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