JOLLIBEE FOOD CORPORATION Medium – Term Strategic Plan Prepared by [pic] Date 30th October‚ 2009 STRATEGIC PLAN FORMART Page I. Introduction 3 II. Brief Description of the Company 3 III. Mission/ Vision/ Values 4 IV. SWOT Analysis 4 V. Business Objectives 5 VI. Key Strategies 6 VII. Key Activities 6 Introduction Nowadays‚ the environment of business is more severe. This is a
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I. Summary Jollibee started in 1975 as an ice cream parlor‚ Mr. Tony Tan the young Chinese entrepreneur had an idea of putting up a business together with his two brothers and the financial backing of his father. In January 1978‚ the ice cream parlor evolved into fast food chain‚ the Jollibee Foods Corporation. At that time McDonald’s was making waves in the United States and Mr. Tan added the famous hamburger and hotdog sandwiches to keep up with the changing taste and lifestyle of customers. Jollibee
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Jollibee Case Study Introduction Jollibee started in 1975 as an ice cream parlor (Barlett‚ Bemish 2010). It diversified into sandwiches after the company’s president Mr. Tony Tan realized that events triggered by the 1977 oil crisis could double the price of ice cream (Barlett‚ Bemish 2010). However‚ the business incorporated a year later with only five stores in Manila. Its name is inspired by the president’s vision of employees working happily and efficiently like bees in a hive (Barlett
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History of Jollibee In 1975 Tony Tan and his family opened a Magnolia Ice Cream parlor in Cubao. Sometime in 1978‚ Tony Tan and his brothers and sisters engaged the services of a management consultant‚ Manuel C. Lumba. Lumba shifted the business focus from ice cream to hotdogs‚ after his studies showed that a much larger market was waiting to be served. Lumba became Tan’s last business and management mentor. The Jollibee mascot was inspired by local and foreign children’s books. Lumba created the
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EXECUTIVE SUMMARY Jollibee was able to attain a competitive advantage over McDonald ’s by doing two things: (1) Retaining tight control over operations management‚ which allowed it to price below its competitor and (2) Having the flexibility to cater to the tastes of its local consumers. While Tony Kitchner was hired to develop these competitive advantages abroad‚ his international strategy of "planting the flag" and "targeting expats" was executed haphazardly and resulted in losses for the firm
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Executive Summary The case gives an idea about how the competition influenced Jollibee’s strategy‚ both domestic and international. Jollibee ‚which was a Filipino chain of restaurants‚ wasforced to change their strategy with the entry of McDonalds in Philippines‚ whichlater transformed the company into a global company .The company faced seriouschallenges with their international exposure. The challenges included the conflictswith franchisees/Joint venture and conflicts between divisions. Another
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Philippines could also be applicable to the international market. These stores should be particularly targeted towards the Filipinos working overseas. b. Increase depots in the domestic and other countries JFC could establish additional depot near Jollibee stores. Through this‚ they could be able to reduce logistics costs thus leading to cost efficiency. Such a measure will ensure the freshness and high quality of the products that they will deliver to the international stores. In addition‚ they could
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cover‚ ½ drain tray‚ vanadium knife‚ chopping board Recta file‚ bastard ½"‚ recta file holder‚ stockpot 20 cm (sanitizing) Catsup: Catsup dispenser red‚ pitcher plastic w/ cover Others: Measuring pitcher (sanitizing)‚ wire whisk‚ aluminum tray‚ jollibee red tray‚ hot pan 2 ½ x ½ 100ppm container‚ stainless burger wheel SBD: 1/6x4 pan‚ plastic f5 container (parts traex)‚ plastic s2 container (open pack sbd)‚ plastic f3 container (sbd leftover)‚ 1/6x4 pan (ice)‚ spatula 1905 (L)‚ 1901 (M)‚ 1903
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JOLLIBEE PHILIPPINES BUSINESS PLAN Evelyn A. Gaspar BSBA – IV AM Description of Business Jollibee is a well-known fast-food restaurant in the Philippines offering food great tasting and great value food. It has attained success from its humble beginnings. In 1975‚ Tony tan Caktiong‚ the founder of Jollibee and his family opened up a Magnolia ice cream parlor in Cubao‚ Quezon City. Sometime in 1978‚ Caktiong and his brothersand sisters engaged the services of a management consultant‚ Manuel
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Customer Service Jollibee is no stranger to great service. In fact‚ it’s an operations cornerstone instilled in every employee and manager. But these days‚ it’s a new kind of service that has Jollibee abuzz. It’s called community service—service that goes beyond the corporation’s interests and focuses on making a difference in the lives of Filipinos. Over the past years and before the establishment of Jollibee Foundation‚ the Jollibee Foods Corporation (JFC) through the brands Jollibee‚ Chowking‚ Greenwich
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