a Case Study about “The Honda Element” Comment on the factors leading to success of the Element include Honda’s platform strategy as well as any other aspects oft he new product progress that you feel relevant. The Element—a cost-efficient‚ new light truck from Honda—is conceived for the target Generation Y. This generation is a really lucrative market‚ almost as large as the “baby boom” generation. In this way‚ Honda used demographic segmentation to identify a segment with very high potential
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History‚ Growth and Development Honda Motor Company‚ LTD. (HMC)‚ a publically traded company‚ was founded by Soichiro Honda in October 1946. HMC originated in Hamamatsu‚ Japan as a technical research institute‚ and produced the first A-type motorcycle engine. In 1948‚ the Honda Motor Company‚ LTD. was established. Demand for Honda motorcycles increased and the HMC established its first overseas subsidiary in the United States (U.S.) with the opening of its first motorcycle dealership in 1959
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HONDA HYBRID (NATURALLY DRIVEN) Honda was so inspired by how magically easy mother nature does it that a range of Honda Hybrid cars were created to make it just as effortlessly to give back to nature. Customer value and satisfaction of this car is because Honda Hybrid family of cars designed to be spacious‚ exciting and versatile. It is used Intelligent Power Unit (IPU) . This is engineered to create natural balance between fun driving and eco-friendliness with the highly acclaimed petrol engine
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example of the former it’s the incursion of Honda to the US motorcycle market in the 1960’s‚ studied by different approaches as so as external and internal point of view. For Boston Consulting Group and Harvard Business School‚ it was a more design lens approach of how Honda incursion in the US market. They state that Honda’s strategy was directed towards high volumes per model‚ providing high productivity‚ and low costs. Their main overview highlights that Honda succeeded in US by introducing a new product
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Management Introduction Honda’s product portfolio Honda has offered products that supplement the lifestyles of their consumers around the globe. They have been producing motorcycles for more than 60 years now and are world’s top leading motorcycle manufacturer in terms of the number of units sold. According to the official Honda Motorcycles website‚ Honda has manufactured a total of 200 million motorcycles as of 2008. Page 1 of 7 Group Paper Honda manufactures 10 different types of motorcycles
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single-spaced printed copy of individual write ups (Honda A‚ B) at the beginning of next class. §Read 1.Book Chapter 1 2.Honda(A)‚ HBS Case #384049 3.Honda(B)‚ HBS Case #384050 4.Appendix 2 in Syllabus (re-read) §Questions to prep (Honda A‚B) : 1.What caused Honda’s success? 2.What role did “good management” play in Honda’s success? 3.How do you define “good management” in #2? Research and development Sales volume Forestall tech obsolescence‚ Honda stay abreast of tech developments. More flexible
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turned into the world’s largest vehicle producer and became one of main players in international vehicle industry (Jeffrey Hays 2009). For instance‚ Honda‚ a well-known Japanese vehicle producer‚ it is also one of the best car sellers in Malaysia. Honda Malaysia Sdn Bhd was born in 15 November 2000 as a result of the formation of partnership between Honda Motor Co. Ltd. of Japan‚ DRB-HICOM Berhad and Oriental Holdings Berhad. It produces a wide range of product besides car‚ motorcycles‚ automobiles
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Strength 1. Diversified product portfolio. Honda unlike many other automotive companies does not focus only on selling vehicles. It is the largest producer of the engines and motorcycles as well. Therefore‚ the company is not as susceptible as its competitors are to market cycles or technology disruptions. 2. Huge investments in R&D. Honda’s investments in R&D reach as much as 5% of revenue. The business relies on these investments to achieve competitive advantage through various
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The Honda Ronin Carlos Idarraga GB530 Marketing Management Brand Extension Marketing Plan Honda is a Japanese multinational corporation primarily known as a manufacturer of automobiles and motorcycles. Honda has been the world ’s largest motorcycle manufacturer since 1959. The brand extension that I am proposing will be a new motorcycle marketed to the public as a green environmentally friendly motorcycle. The bike will be known as the “Honda Ronin”. A Ronin was a samurai who had no lord
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KEPUASAN PELANGGAN DENGAN APLIKASI SUPPLY CHAIN (REVERSE) DI ASTRA HONDA MOTOR MENINGKATKAN KEPUASAN PELANGGAN DENGAN APLIKASI SUPPLY CHAIN (REVERSE) di ASTRA HONDA MOTOR Seminar Kiat Memangkas Biaya Operasional dan Memelihara Pelanggan dengan Meng-Update dan Meng-Upgrade solusi SCM Warta Ekonomi Hotel Borobudur Jakarta - Indonesia June‚ 10th 2009 Karsono karsono@astra-honda.com Presentation Outline: 3. Introduction PT Astra Honda Motor 4. Motorcycle Industry Situation 5 Supply Chain Management
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