her. As CEO of The Eldora Company (EDC) for the previous 13 years‚ she had led her organization through a period of extraordinary success. While larger bicycle makers had moved their manufacturing operations overseas to take advantage of lower labor costs‚ Eldora had stuck with a domestic manufacturing strategy‚ keeping its plant on the same campus as its corporate offices in Boulder‚ Colorado. Ann felt that her strategy of keeping all the parts of the company in the same location‚ while unconventional
Premium Bicycle
Cast Study Eldora Company 1.) Eldora’s objective should be to get out of the domestic strategy‚ and move their facility to Asia. Once there in Asia they would get low labor cost and distribution cost. Since they now have the intelligence on design and product trends in Europe‚ they need to focus on distributing their bikes throughout Europe‚ because of the joint venture with Rinaldi. 2.) The function of the company that can be relocated in this expansion effort; is Eldora’s strategy to copy
Premium Marketing Cost Joint venture
Eldora Company Introduction Eldora Company (EDC) is the largest and the most profitable bicycle manufacturer in the United States of America located in Boulder‚ Colarado. It perceived Quality as its greatest strength along with the unconventional location strategy of having its corporate office and manufacturing unit both at the same location. Advantages of Location Strategy a) Boulder‚ Colorado is considered as bicyclists Mecca. b) Communication and knowledge sharing was easy . c) All marketing
Premium United States Supply and demand Economics
PLANT LOCATION PUZZLE BY AJAY SHARMA GLOBAL SUPPLY CHAIN MANAGEMENT DR. BURAK KAZAZ GSB - 486 Problem: This particular case study deals with a bicycle manufacturer named The Eldora Company (EDC). It is faced with a situation where it has prospered in the local marketplace but is suffering from stagnant growth potential. Much of their problem is due to heavy low-cost competition and a saturated marketplace. Management is therefore burdened with the decision to manufacture offshore (i
Premium Value added
PLANT LOCATION The problem of how many facilities to have and where they should be located is encountered by service and product organization in both the public and private sectors. Banks‚ restaurants‚ recreation agencies‚ and manufacturing companies are all concerned with selecting sites that will best enable them to meet their long-term goals. Since the operation managers fixes many costs with the location decision‚ both the efficiency and effectiveness of the conversion process are dependent
Premium Steel Material Raw material
Ryan Graupmann Mgmt 383 Eldora Case 2/8/13 1. Since the market for mountain bikes is decreasing every year in the U.S. and increasing in Asia I think it only makes sense to move the business overseas. Some strategic objectives Eldora should create for themselves could be: create a timeline of when they plan of having their business in Asia‚ when they can get a facility bought or built‚ how they will conduct some form of marketing research to see how to and whom to launch their product towards
Premium Marketing Manufacturing Employment
division. Their flexible manufacturing operation seems quite adept at meeting the changes in trends and fads of their market. This operation is cited as a key factor in EDC’s ability to meet rapid change in the local market. Having their plant in Boulder‚ a bicycling Mecca‚ has helped to keep EDC on top of trends and demand changes in the U.S. market. Their engineers seem to be ahead of the curve in designing new products and features that consumer’s desire. This design knowledge
Premium Competitor analysis Competition Supply and demand
FACTORS INFLUENCING PLANT LOCATION Introduction: Units concerning both manufacturing as well as assembling of the products are on a very large scale affected by decisions involving the location of the plant. Location of the plant itself becomes a very important factor concerning service facilities‚ as the plant location decisions are strategic and long-term in nature. Plant location decisions need detailed analysis: Wrong plant location generally affects cost parameters i.e. poor location can act as a continuous
Premium Material Raw material Materials
Kledian Banushi Eldora Case study The Eldora Company (EDC) is a successful company based in US‚ manufacturing bikes in mid range category and now producing around 30 % of the bikes in the US. Unfortunately the growth of the US marked has been only two per cent every year. While the Asian markets are growing at a fast pace and doubling every year. This trend in the market place and the change in the environment conditions has forced the company to reevaluate their strategies and objectives
Premium Marketing
Richard Young September 12th‚ 2012 Eldora According to this case study‚ Eldora was considered a U.S. leading bicycle maker. One of the strategies that helped to this success was the fact that Eldora was a “home made” manufacturing. What this mean is that Eldora kept its productions centers in the same campus as its corporate offices; which were located in Boulder‚ Colorado. This “home made” strategy helped to the ultimately goal and of course growth of the company. Moreover‚ this caused improvements
Premium Strategic management Management Customer service