Running Head: PLAYSTATION NETWORK DATA LEAKAGE 1 PlayStation Network Data Leakage: One of the Largest Data Security Breaches in History Heng Sue Chin 2012551219 The University of Hong Kong Author Note‚ This paper was prepared for CCST9029 Cyberspace Crime: Technology and Ethics‚ taught by Dr. K.P. Chow‚ tutored by Ms. Vivien Chan. PLAYSTATION NETWORK DATA LEAKAGE 2 Abstract PlayStation Network‚ known as PSN‚ is a free online platform for users to
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Introduction Trying to break out onto the Asian economy sounds like its all sunshine and rainbows‚ with the high GDP growth‚ the booming economy and high young population numbers. But with all the different nationalities‚ societies‚ cultures and ethnic groups it may be one of the most complicated economies to tap into. With such diversity all around Asia‚ it is very difficult to find/create a niche market that would be suitable to sell your product to. Sony broke out onto the scene in 1979 providing
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TABLE OF CONTENTS EXECUTIVE SUMMARY 3 INTRODUCTION 4 SWOT ANALYSIS 6 PESTEL ANALYSIS 11 RECOMMENDATIONS 16 REFERENCES 17 EXECUTIVE SUMMARY Consumer electronics‚ broadcast and professional systems and information technology products are widely used in this globe. For example Japan was one of the leading countries in the industry of electronical goods. Japanese electronic products share a large portion of the Japanese trade
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through the internet‚ most important information and data are saved in computer. It is definitely‚ nobody can make sure the information and data in computer are saved safely and don’t be stole. In the mid-April of 2011‚ Sony had to shut down their Playstation Network‚ which people can purchase the games and connect with other game (TIME. Stephen‚ Gandel. 2011) and. One of the world’s largest technology companies could not even defense against the “Hackers” by stealing their customers information and
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Shivam Patel Beth McCall Eng-111 April 14 2016 Battles of Consoles Almost 3 years ago Microsoft and Sony released major games consoles‚ Xbox and PlayStation. What are the differences in these two major consoles? A lot of people will ask that question when they see the Xbox one and PlayStation 4. These two consoles are rivals that will have many differences to show how much advantage one have over the other. The Xbox one and Ps4 are very different‚ for example‚ the way the controller layout‚ the console
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In the Harvard Business Review case Responding to the Wii‚ Kazuo Hirai was faced with an interesting dilemma. Hirai‚ the chief executive of Sony Computer Entertainment Inc. faced pressure due to Sony’s Playstation 3 video game console losing market share to the Nintendo Wii. Hirai faced a major business decision in deciding how Sony should respond to the cheaper‚ more interactive‚ family oriented Nintendo Wii. The Video Game Industry at a Glance From an
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industry dominated by only a few key players‚ including Sega (Genesis)‚ Sony (Playstation) and Microsoft (Xbox)‚ with each company releasing newer generations of their consoles every 5-6 years at which time a new leader would emerge[2]. After leading the pack in most of the 1980s‚ Nintendo slowly lost traction until 2006 when they introduced their 7th generation‚ the Nintendo Wii. At the time of the release‚ the Sony Playstation 3 and the Microsoft Xbox 360 were doing extremely well‚ both selling out
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SWOT is acronym for Strength‚ Weakness‚ Opportunity‚ Thread. In Essence a SWOT analysis is geared toward predictability of obvious and hidden factors that may influence the outcome of marketing and sales. In terms of gaming industry‚ Microsoft‚ Sony‚ and Nintendo with their respective hardware’s MS Xbox 360‚ PS 3 and Nintendo Wii illustrate the first tier competitors in U.S. as well as globally. Microsoft Xbox 360 Strength: • Integration of next generation DVD players i.e. HD technology
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consoles X-Box 360 and Playstation 3. The consoles X-Box 360 and Playstation 3 were already advertised as a Media Centers at their release. Through the ongoing intergration of internet during the last five years they have established as being more than just consoles by offering a chat function‚ connection via facebook or watching movies on ps3 via internet. Altough there are only three main competitors in the market the competition is strong so that Playstation even had to set the initial
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explore the performance of Xbox v/s the Sony Play station (current market leader in India) The market which we are studying is urban teenagers/young adults (age 10-25) and gaming consoles Gaming consoles in India have a market penetration of only 2% but with the increase in sales of big screen TV’s and leisure wants of the urban teenager‚ the market is expected to grow at a fast pace in the next decade. We will explore the current marketing process of Microsoft Xbox in terms of integrated marketing
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