Consumer Behaviour Assignment -2012-13 PlayStation 3 Sony Rahul Pandit M.A. Advertisement & Marketing 200735024 CONTENT No. | Particulars | Pg.No. | 1. | Company Introduction. | | 2. | Product Introduction. | | 3. | The Perceptual Process. | | 4. | Attitude; The Functional Theory Of Attitudes. | | 5. | Need & Behaviour; Need Recognition Process. | | 6. | Conclusion. | | Company Introduction Sony Corporation is a Japanese multinational conglomerate
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Introduction ………………………….……………………………………….……3 Industry analysis ……………………………..………………….……...…......4 Competitors strategy ……………………….……………………………………. Microsoft – A differentiator………………………….…......7 Sony – A differentiator ……………………….…………………9 Analysis of competition………………………………………………………11 Nintendo’s strategy …………………………………..……………………….14 SWOT ………………………….…………………………………………………….17 Recommendations …………….………………………………………………18 References ……………………………..………………………………………….20 Introduction The first video
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SWOT is acronym for Strength‚ Weakness‚ Opportunity‚ Thread. In Essence a SWOT analysis is geared toward predictability of obvious and hidden factors that may influence the outcome of marketing and sales. In terms of gaming industry‚ Microsoft‚ Sony‚ and Nintendo with their respective hardware’s MS Xbox 360‚ PS 3 and Nintendo Wii illustrate the first tier competitors in U.S. as well as globally. Microsoft Xbox 360 Strength: • Integration of next generation DVD players i.e. HD technology
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PART II – INDUSTRY ANALYSIS Principles of Marketing The Video Game Industry – Sony PlayStation 4 Submitted by: Dullano‚ Jastine Febrero‚ Benjamin Gazmen‚ Dandrei Gomez‚ Charles Lazaga‚ Lloyd Paz‚ Timothy of 2-CAC Submitted to: Prof. Ernesto Arpon The Industry The video game industry is considered to be the biggest form of entertainment. In a global scale‚ it outmatches the TV‚ Music‚ and Film industries. Because video games are this popular‚ governments
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Introduction Trying to break out onto the Asian economy sounds like its all sunshine and rainbows‚ with the high GDP growth‚ the booming economy and high young population numbers. But with all the different nationalities‚ societies‚ cultures and ethnic groups it may be one of the most complicated economies to tap into. With such diversity all around Asia‚ it is very difficult to find/create a niche market that would be suitable to sell your product to. Sony broke out onto the scene in 1979 providing
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Running Head: PLAYSTATION NETWORK DATA LEAKAGE 1 PlayStation Network Data Leakage: One of the Largest Data Security Breaches in History Heng Sue Chin 2012551219 The University of Hong Kong Author Note‚ This paper was prepared for CCST9029 Cyberspace Crime: Technology and Ethics‚ taught by Dr. K.P. Chow‚ tutored by Ms. Vivien Chan. PLAYSTATION NETWORK DATA LEAKAGE 2 Abstract PlayStation Network‚ known as PSN‚ is a free online platform for users to
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Playstation 3 vs. Xbox 360 Microsoft’s Xbox 360 and Sony’s Playstation 3. Both consoles put out amazing graphics and have awesome features. Only one of these consoles can be considered the best of the best. The Playstation 3 is by far the superior console with its Blu-ray integration and amazing cell processor. The Xbox 360 has a xenon processor. The xenon processor is used in most standard server computers to maintain of that server. Xenon processor are only a step up from basic home computer
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uk/2013/03/03/playstation-4-thinking-outside-the-box-readers-feature-3522850/ Remote Play is being advertised as a feature in most PlayStation 4 games‚ although this has not been seen yet and many gamers who were disappointed with the feature on the PlayStation 3. It would be an important feature for gamers who could play their PlayStation 4 collection anywhere in my house on the Vita‚ which would be fantastic. It is also disappointing‚ but understandable‚ that the previous PlayStation generations
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is a more powerful and better game than ps4. Xbox one x is the most powerful game and smartest game.After its global launch on 7 November‚ the Xbox One X is now the most powerful games console on the market. It’s a direct competitor to Sony’s PlayStation 4 Pro and‚ just like its rival‚ it’s a supercharged gaming system designed to produce lavish visuals on 4K Ultra HD screens. The evidence is saying how the xbox is better than the ps4.If a gamer switches from Xbox One to a new Xbox One X‚ for instance
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TABLE OF CONTENTS EXECUTIVE SUMMARY 3 INTRODUCTION 4 SWOT ANALYSIS 6 PESTEL ANALYSIS 11 RECOMMENDATIONS 16 REFERENCES 17 EXECUTIVE SUMMARY Consumer electronics‚ broadcast and professional systems and information technology products are widely used in this globe. For example Japan was one of the leading countries in the industry of electronical goods. Japanese electronic products share a large portion of the Japanese trade
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